Companies: 10,795·Total market cap: $144.5T
Baozun Inc.

Baozun Inc.

BZUNNASDAQConsumer Cyclical● Active
$2.68
+$0.03(+1.13%)
Market Cap$155720564
P/E Ratio
52W High$4.88
52W Low$2.07
Overview

Baozun Inc. (BZUN) Stock Forecast & Analyst Price Target

Wall Street consensus, 12-month price targets, model projections, and EPS/revenue estimates — from analyst data and price history.

bzun · stock forecast · 13 analysts (3M) · FMP · updated Jun 8, 2026

Analyst Rating & Consensus

Based on 13 Wall Street analysts in the past 3 months

SellBuy

Buy

13 analysts

consensus

Rating Breakdown

Strong Buy
0
Buy
6
Hold
6
Sell
1
Strong Sell
0
Total: 13 · Buy rate: 46.2%

12-Month Price Target

High

$10.00

Consensus

$5.35

+97.8% upside

Low

$2.20

Median: $4.6 · Last Close: $2.71

The Baozun Inc. (BZUN) analyst consensus is Buy, based on ratings from 13 Wall Street analysts over the past 3 months. The average 12-month BZUN price target is $5.35, representing +97.8% upside from the current price of $2.71.

12-Month Price Target Forecast

Historical closing prices + analyst 12-month price target forecast cone

Historical priceConsensus $5 (97.8%)

Consensus Target

$5.35

97.8% upside

High Target

$10

269.7%

Low Target

$2.2

-18.7%

Current Price

$2.71

as of today

Based on analyst price targets, the BZUN stock price prediction for the next 12 months ranges from $2.2 to $10. The consensus BZUN price forecast of $5.35 implies 97.8% upside from the current price of $2.71.

Short-Term Price Prediction

Low Activity

Algorithmically generated · Updated daily

DatePredicted PriceChange
2026-06-09$2.731.07%

1-day model range: $2.7–$2.76. Peak: $2.76 (+1.07%).

Long-Term Stock Price Prediction

Annual stock price forecast · 2027 / 2028 / 2029 / 2030 / 2031

YearAvg PriceChange
2027-50.0%
2028-62.5%
2029-67.2%
2030-69.2%
2031-70.2%
Confidence:Very Low
⚠️ 2027 projections carry Very Low confidence. Treat as directional guidance only.

Stock Forecast Based on Technical Analysis

14 TA signals (SMA×6 + EMA×6 + RSI + MACD) · EEAT method transparency

🚫

Insufficient Trading Activity — Sentiment Signals Disabled

This stock has very low trading volume (ZOMBIE condition). Sentiment analysis requires sufficient price action. RSI and MACD values below are still shown for reference.

RSI (14)65.0
MACDBEARISH

Moving Averages · BZUN · Jun 9, 2026

Simple Moving Average (SMA)
MA 5$2.67BUY
MA 10$2.63BUY
MA 20$2.61BUY
MA 50$2.66BUY
MA 100$2.62BUY
MA 200$2.97SELL
Current $BZUN · Price above MA = BUY signal
Exponential Moving Average (EMA)
EMA 5$2.67BUY
EMA 10$2.65BUY
EMA 20$2.64BUY
EMA 50$2.64BUY
EMA 100$2.68BUY
EMA 200$2.79SELL
Current $BZUN · Price above MA = BUY signal
How we calculate: Technical sentiment is derived from 14 indicators — SMA(5,10,20,50,100,200), EMA(5,10,20,50,100,200), RSI(14), and MACD(12,26,9) — calculated from historical EOD price data. BUY = current price above MA; SELL = below. 14 TA signals + historical EOD price data · Updated daily. Independent of analyst consensus data. Not investment advice.

Latest Analyst Ratings & Upgrades

Filter:
Citigroup2024-11-26
Maintains
BuyBuy
CLSA2024-08-30
Downgrade ↓
OutperformHold
Daiwa Capital2024-02-08
Maintains
OutperformBuy
HSBC2023-08-29
Maintains
HoldHold
Citigroup2023-08-15
Maintains
BuyBuy
Citigroup2023-05-31
Maintains
BuyBuy
Citigroup2023-03-27
Maintains
BuyBuy
HSBC2023-03-23
Maintains
HoldHold
CLSA2023-02-27
Upgrade ↑
UnderperformOutperform
JP Morgan2023-01-11
Upgrade ↑
NeutralOverweight

Wall Street analysts have recently issued updated ratings on Baozun Inc. (BZUN) stock. Of the recent 33 rating actions, 3 were upgrades and 7 were downgrades. 13 analysts currently cover BZUN.

Analyst Recommendation Trends

Buy ratings11
Hold ratings101
Sell ratings00

BZUN analyst recommendation trends show stable buy-side sentiment over the past 6 months. Buy rating actions changed from 1 to 1 per month.

Financial Forecast: EPS & Revenue Estimates

Revenue This Year

$9.8B

↓ 14.2% YoY

Revenue Next Year

$10.7B

↑ 9.6% YoY

EPS This Year

$0.73

EPS Next Year

$2.87

↑ 290.9% YoY

EPS ForecastReported vs Estimated

Reported EPSHistorical estimateAnalyst forecast (future)

Analysts forecast BZUN EPS of $0.73 for the current fiscal year, based on estimates from 2 analysts. The BZUN revenue forecast is $9.8B for the current year. These are analyst consensus estimates via FMP / S&P Global.

About Forecast & Price Prediction

The BZUN stock forecast is supported by two independent data sources: analyst consensus ratings from 13 Wall Street analysts (S&P Global / FMP), and technical analysis calculated from historical EOD price data. The consensus BZUN price target is $5.35 (+97.8% upside), with an analyst consensus of Buy.

The BZUN short-term stock prediction for tomorrow is $2.73 (+1.07%). The BZUN stock prediction for 2030 projects a range of $1–$1.

Baozun Inc. trades on NASDAQ under the ticker BZUN. The BZUN stock outlook for 2027 is broadly positive, supported by a Buy consensus among 46% of covering analysts.

FAQ answers synthesize analyst targets, estimates, and on-page model outputs where shown.

Frequently asked questions

BZUN forecast · 8 questions

According to 13 Wall Street analysts, the average 12-month BZUN price target is $5.35, with a high forecast of $10.00 and a low of $2.20. The median price target is shown in the chart above when available. This implies +97.8% potential upside from the current price of $2.71.

BZUN price targetWhat is BZUN price targetBZUN analyst price targetBZUN 12-month target

· Analyst data: Financial Modeling Prep (FMP) · S&P Global Market Intelligence · Technical analysis: FMP /historical-price-eod/light · Updated: Hourly (analyst) · Daily (technical)

⚠ This information is provided for informational purposes only and does not constitute investment advice. Short-term and long-term price predictions are algorithmically generated and carry significant uncertainty. Past performance does not guarantee future results. Always conduct your own due diligence before making investment decisions.