Lulu's Fashion Lounge Holdings, Inc.
Lulu's Fashion Lounge Holdings, Inc. (LVLU) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · LVLU · as of Jun 8, 2026
Activity summary
Buy transactions
0
P-Purchase only
Sell transactions
0
12 Months
Buy/Sell ratio
0.00
Buy/Sell (by trades)
Overall sentiment
Lulu's Fashion Lounge Holdings, Inc. insiders have shown mixed buying and selling activity over the past 12 Months.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 8, 2026
LVLU insider buying and selling by quarter
LVLU insider selling · LVLU insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 8, 2026
Active insiders
Most active in past 12 months · LVLU ceo insider trading
Showing all insiders · Click a card to filter the transactions table below
▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API
Recent insider transactions
LVLU executive sell shares · LVLU board member insider trading · LVLU insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| Mar 31, 2026 | Landsem Crystal CEO · Director | Other | 4,549 | $58K | Form 4 |
| Mar 31, 2026 | Crane Heidi CFO | Other | 5,026 | $64K | Form 4 |
| Feb 4, 2026 | Crane Heidi CFO | Award | 34,837 | — | Form 4 |
| Dec 31, 2025 | Vos Mark President & CIO | Other | 4,014 | $21K | Form 4 |
| Dec 31, 2025 | Landsem Crystal CEO · Director | Other | 4,412 | $23K | Form 4 |
| Sep 30, 2025 | Holt Laura Chief Merchandising Officer | Other | 299 | $1K | Form 4 |
| Jun 30, 2025 | Landsem Crystal CEO · Director | Other | 61,659 | $18K | Form 4 |
| Jun 30, 2025 | Vos Mark President & CIO | Other | 55,751 | $17K | Form 4 |
| Jun 30, 2025 | Holt Laura Chief Merchandising Officer | Other | 4,473 | $1K | Form 4 |
| Jun 10, 2025 | McCarthy Kelly Ann Director | Other | 14,723 | $7K | Form 4 |
| Jun 10, 2025 | Bazzano Dara Director | Other | 24,576 | $11K | Form 4 |
| Apr 6, 2025 | Smith Tiffany Rose CFO | Other | 3,424 | $1K | Form 4 |
| Mar 31, 2025 | Holt Laura Chief Merchandising Officer | Other | 5,135 | $2K | Form 4 |
| Mar 31, 2025 | Landsem Crystal CEO · Director | Other | 63,456 | $25K | Form 4 |
| Mar 31, 2025 | Vos Mark President & CIO | Other | 57,563 | $23K | Form 4 |
| Mar 31, 2025 | Bazzano Dara Director | Award | 20,694 | — | Form 4 |
| Mar 20, 2025 | Vos Mark President & CIO | Award | 360,000 | — | Form 4 |
| Mar 20, 2025 | Deady Laura Chief Merchandising Officer | Award | 50,000 | — | Form 4 |
| Mar 10, 2025 | Deady Laura Chief Merchandising Officer | Other | 14,005 | $7K | Form 4 |
| Mar 10, 2025 | Smith Tiffany Rose CFO | Other | 23,964 | $12K | Form 4 |
| Mar 7, 2025 | Smith Tiffany Rose CFO | Other | 22,228 | $12K | Form 4 |
| Dec 31, 2024 | Deady Laura Chief Merchandising Officer | Other | 5,135 | $6K | Form 4 |
| Dec 4, 2024 | Smith Tiffany Rose CFO | Sale | 200 | $247 | Form 4 |
| Dec 5, 2024 | Smith Tiffany Rose CFO | Sale | 47 | $58 | Form 4 |
| Dec 2, 2024 | Smith Tiffany Rose CFO | Sale | 225 | $277 | Form 4 |
Holt Laura
Chief Merchandising Officer
Date
Sep 30
Shares
299
Price
$4.70
Value
$1K
Holt Laura
Chief Merchandising Officer
Date
Jun 30
Shares
4,473
Price
$0.30
Value
$1K
Holt Laura
Chief Merchandising Officer
Date
Mar 31
Shares
5,135
Price
$0.40
Value
$2K
Deady Laura
Chief Merchandising Officer
Date
Mar 10
Shares
14,005
Price
$0.51
Value
$7K
Deady Laura
Chief Merchandising Officer
Date
Dec 31
Shares
5,135
Price
$1.13
Value
$6K
⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About LVLU insider trading
LVLU insider trades
Lulu's Fashion Lounge Holdings, Inc. (LVLU) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including Landsem Crystal (CEO · Director), Crane Heidi (CFO), Vos Mark (President & CIO). Over the past 12 months, 5 insiders have filed transactions with the SEC. LVLU insiders have been mixed buying and selling, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For Lulu's Fashion Lounge Holdings, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
LVLU insider trading · 5 questionsThe insiders of Lulu's Fashion Lounge Holdings, Inc. (LVLU) include executives and directors such as Landsem Crystal (CEO · Director), Crane Heidi (CFO), Vos Mark (President & CIO), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026