Companies: 10,795·Total market cap: $144.5T
MediaAlpha, Inc.

MediaAlpha, Inc.

MAXNYSECommunication Services● Active
$9.17
+$0.10(+1.10%)
Market Cap$495750374
P/E Ratio—
52W High$13.92
52W Low$7.09
Overview

MediaAlpha, Inc. (MAX) Free Cash Flow & Analysis

Annual & trailing free cash flow, FCF margin, YoY change, valuation ratios, and peer context.

MAX · free cash flow · updated Jun 8, 2026

Core FCF metrics

Free cash flow was $65.3M for FY2025 (fiscal year ending 2025-12-31), up 43.1% year-over-year The FCF margin was 5.9%. Five-year CAGR stands at +5.0%.

FY2025 Free Cash Flow$65.3M▲ +43.1% YoY
Trailing 12M (TTM)$40.0Mtrailing 4 quarters sum
FCF Margin5.9%$65.3M ÷ revenue
3-Year CAGR+32.3%FY2022 → FY2025
5-Year CAGR+5.0%FY2020 → FY2025
FormulaFCF = Operating Cash Flow − Capital ExpendituresTTM = trailing 4 quarters sumCAGR → N/A if either endpoint ≤ 0
Source: FMP /cash-flow-statement · SEC 10-K / 10-Q · USDUpdated: Jun 8, 2026

Annual free cash flow history

Positive FCFNegative FCF
Free Cash Flow
YoY Growth %
max free cash flow history · max free cash flow chart · max free cash flow growth rate · max free cash flow last 10 years

Annual free cash flow data

Fiscal YearFree Cash FlowYoY ChangeFCF Margin
FY2025Latest$65.3M▲ +43.1%5.9%
FY2024$45.6M▲ +126.3%5.3%
FY2023$20.2M▼ 28.5%5.2%
FY2022$28.2M▲ +0.7%6.1%
FY2021$28.0M▼ 45.3%4.3%
FCF = Operating Cash Flow − Capital Expenditures · CapEx shown as (negative) · Source: SEC filings via FMP
max free cash flow 2025 · max free cash flow 2024 · max free cash flow 2023 · max operating cash flow

FCF valuation metrics

MediaAlpha, Inc. (MAX) trades at a FCF yield of 8.05% and a price-to-free-cash-flow ratio of 12.9x. FCF per share stands at $0.71, calculated using trailing twelve-month FCF divided by basic weighted-average shares outstanding.

FCF Yield (TTM)
8.05%
Free Cash Flow ÷ Market Cap
per FMP freeCashFlowYieldTTM definition
FCF per Share (TTM)
$0.71
TTM FCF ÷ Shares Outstanding
Price / FCF
x12.9
Share Price ÷ FCF per Share
EV / FCF (TTM)
x11.9
Enterprise Value basis
Source: FMP /key-metrics-ttm · /cash-flow-statement Q · /income-statementFY2025 · 2025-12-31
max price to free cash flow · max free cash flow yield · max free cash flow per share · max price to cash flow ratio

Cash flow statement summary

For FY2025, MediaAlpha, Inc. generated $65.6M in operating cash flow and spent 0M in capital expenditures, yielding $65.3M in free cash flow.

Operating Activities
+$65.6M
Cash from core business operations
2025-12-31
Investing Activities
−$0.3M
CapEx, acquisitions & investments
2025-12-31
Financing Activities
−$61.6M
Buybacks, dividends & debt
2025-12-31
FCF FormulaOperating CF ($65.6M) − |CapEx| (0M) = FCF ($65.3M)

For the complete Operating / Investing / Financing line-item breakdown:

View Full Cash Flow Statement →
max cash flow statement · max cash flow statement 2025 · max operating cash flow · max cash flow from operations

Free cash flow vs peers (Communication Services)

#CompanyFree Cash FlowYoY
#1
MediaAlpha, Inc.
MediaAlpha, Inc.YOU
MAX
$65.3M+43.1%
#2
Alphabet Inc.
Alphabet Inc.
GOOGL
$73.27B+0.7%#3
Alphabet Inc.
Alphabet Inc.
GOOG
$73.27B+0.7%#4
Meta Platforms, Inc.
Meta Platforms, Inc.
META
$46.11B-14.7%#5
Verizon Communications, 5.9% 15 Feb 2054
Verizon Communications, 5.9% 15 Feb 2054
VZA
$19.68B+4.0%#6
Netflix, Inc.
Netflix, Inc.
NFLX
$9.46B+36.7%
Communication Services · Sorted by FCF · FMP /cash-flow-statementFull FCF Rankings →

About Free Cash Flow & Methodology

MediaAlpha, Inc. (MAX) reported free cash flow of $65.3M for FY2025 (fiscal year ending 2025-12-31), up 43.1% year-over-year. The FCF margin was 5.9%.

Based on available data, MediaAlpha, Inc. has maintained positive free cash flow for at least 8 fiscal year(s). FCF peaked at $65.3M in FY2025. The 5-year CAGR stands at +5.0%.

MediaAlpha, Inc.'s FCF yield is 8.05% and price-to-FCF ratio is 12.9x for FY2025, based on the latest available data.

Data sourced from FMP /cash-flow-statement · SEC 10-K / 10-Q · USD.

Q&A and summaries align with SEC 10-K/10-Q cash flow disclosures and FMP /cash-flow-statement where noted.
RevenueFinancial statementsNet incomeEarningsForecastPrice historyMarket capCash on handP/E ratio

Frequently asked questions

MAX free cash flow · 8 questions

MediaAlpha, Inc. free cash flow was $65.3M for FY2025, up 43.1% year-over-year. On a trailing twelve-month (TTM) basis, free cash flow stands at $40.0M.

MAX free cash flowMAX FCFMAX FCF 2025MAX free cash flow TTM

▸ Source: FMP /cash-flow-statement · US GAAP · MediaAlpha, Inc. · MediaAlpha, Inc. SEC 10-K & 10-Q filings · US GAAP · Last updated: Jun 8, 2026