Companies: 10,795·Total market cap: $144.5T
Sun Life Financial Inc.

Sun Life Financial Inc.

SUNFFOTCFinancial Services● Active
$11.58
$-0.24(-2.00%)
Market Cap$6.4B
P/E Ratio
52W High$11.8167
52W Low$11.0218
Overview

Sun Life Financial Inc. (SUNFF) Stock Forecast & Analyst Price Target

Wall Street consensus, 12-month price targets, model projections, and EPS/revenue estimates — from analyst data and price history.

sunff · stock forecast · 14 analysts (3M) · FMP · updated Jun 8, 2026

Analyst Rating & Consensus

Based on 14 Wall Street analysts in the past 3 months

SellBuy

Hold

14 analysts

consensus

Rating Breakdown

Strong Buy
0
Buy
4
Hold
8
Sell
2
Strong Sell
0
Total: 14 · Buy rate: 28.6%

12-Month Price Target

High

$0.00

Consensus

$0.00

+0.0% upside

Low

$0.00

Median: $0 · Last Close: $11.82

The Sun Life Financial Inc. (SUNFF) analyst consensus is Hold, based on ratings from 14 Wall Street analysts over the past 3 months. The average 12-month SUNFF price target is $0.00, representing +0.0% upside from the current price of $11.82.

Short-Term Price Prediction

Algorithmically generated · Updated daily

DatePredicted PriceChange
2026-06-09$11.750.60%

1-day model range: $11.75–$11.75. Peak: $11.75 (-0.60%).

Long-Term Stock Price Prediction

Annual stock price forecast · 2027 / 2028 / 2029 / 2030 / 2031

YearAvg PriceChange
2027$12+0.0%
2028$12+0.0%
2029$12+0.0%
2030$12+0.0%
2031+0.0%
Confidence:Medium

Stock Forecast Based on Technical Analysis

14 TA signals (SMA×6 + EMA×6 + RSI + MACD) · EEAT method transparency

Market Sentiment

BULLISH

Based on 14 technical indicators

57%14%29%
8Buy
2Neutral
4Sell
RSI (14)100.0Overbought
MACDBULLISH

Refreshes daily from EOD close

Moving Averages · SUNFF · Jun 8, 2026

Simple Moving Average (SMA)
MA 5$11.82NEUTRAL
MA 10$11.82BUY
MA 20$11.82BUY
MA 50$11.82SELL
MA 100$11.82SELL
MA 200$11.82SELL
Current $SUNFF · Price above MA = BUY signal
Exponential Moving Average (EMA)
EMA 5$11.82NEUTRAL
EMA 10$11.82BUY
EMA 20$11.82BUY
EMA 50$11.82BUY
EMA 100$11.82BUY
EMA 200$11.81BUY
Current $SUNFF · Price above MA = BUY signal
How we calculate: Technical sentiment is derived from 14 indicators — SMA(5,10,20,50,100,200), EMA(5,10,20,50,100,200), RSI(14), and MACD(12,26,9) — calculated from historical EOD price data. BUY = current price above MA; SELL = below. 14 TA signals + historical EOD price data · Updated daily. Independent of analyst consensus data. Not investment advice.

Latest Analyst Ratings & Upgrades

Filter:
Credit Suisse2023-08-09
Maintains
OutperformOutperform
CFRA2020-05-11
Maintains
HoldHold
CFRA2020-02-13
Maintains
HoldHold
Argus Research2019-06-30
Maintains
BuyBuy
CIBC2019-03-13
Downgrade ↓
NeutralUnderperform
Scotiabank2019-02-05
Downgrade ↓
Sector OutperformSector Perform
Morgan Stanley2018-04-04
Maintains
Equal WeightEqual Weight
BMO Capital2018-02-15
Upgrade ↑
Market PerformOutperform
Morgan Stanley2017-11-12
Maintains
Equal WeightEqual Weight
Morgan Stanley2017-10-04
Maintains
Equal WeightEqual Weight

Wall Street analysts have recently issued updated ratings on Sun Life Financial Inc. (SUNFF) stock. Of the recent 29 rating actions, 7 were upgrades and 10 were downgrades. 14 analysts currently cover SUNFF.

Analyst Recommendation Trends

Buy ratings01↑ +1
Hold ratings101
Sell ratings00

SUNFF analyst recommendation trends show increasing buy-side sentiment over the past 6 months. Buy rating actions changed from 0 to 1 per month.

Financial Forecast: EPS & Revenue Estimates

Revenue This Year

$13.5B

↓ 5.3% YoY

Revenue Next Year

$8.9B

↓ 34.2% YoY

EPS This Year

$6.73

EPS Next Year

$7.32

↑ 8.8% YoY

EPS ForecastReported vs Estimated

Reported EPSHistorical estimateAnalyst forecast (future)

Analysts forecast SUNFF EPS of $6.73 for the current fiscal year, based on estimates from 1 analysts. The SUNFF revenue forecast is $13.5B for the current year. These are analyst consensus estimates via FMP / S&P Global.

About Forecast & Price Prediction

The SUNFF stock forecast is supported by two independent data sources: analyst consensus ratings from 14 Wall Street analysts (S&P Global / FMP), and technical analysis calculated from historical EOD price data. The consensus SUNFF price target is $0.00 (+0.0% upside), with an analyst consensus of Hold.

The SUNFF short-term stock prediction for tomorrow is $11.75 (-0.60%). The SUNFF stock price prediction for 2027 estimates an average of $12. The SUNFF stock prediction for 2030 projects a range of $12–$12.

Sun Life Financial Inc. trades on OTC under the ticker SUNFF. The SUNFF stock outlook for 2027 is broadly mixed, supported by a Hold consensus among 29% of covering analysts.

FAQ answers synthesize analyst targets, estimates, and on-page model outputs where shown.

Frequently asked questions

SUNFF forecast · 8 questions

According to 14 Wall Street analysts, the average 12-month SUNFF price target is $0.00, with a high forecast of $0.00 and a low of $0.00. The median price target is shown in the chart above when available. This implies +0.0% potential upside from the current price of $11.82.

SUNFF price targetWhat is SUNFF price targetSUNFF analyst price targetSUNFF 12-month target

· Analyst data: Financial Modeling Prep (FMP) · S&P Global Market Intelligence · Technical analysis: FMP /historical-price-eod/light · Updated: Hourly (analyst) · Daily (technical)

⚠ This information is provided for informational purposes only and does not constitute investment advice. Short-term and long-term price predictions are algorithmically generated and carry significant uncertainty. Past performance does not guarantee future results. Always conduct your own due diligence before making investment decisions.