Victoria's Secret & Co.
Victoria's Secret & Co. (VSCO) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · VSCO · as of Jun 8, 2026
Activity summary
Buy transactions
3
P-Purchase only
Sell transactions
2
12 Months
Buy/Sell ratio
1.50
Buy/Sell (by trades)
Overall sentiment
Victoria's Secret & Co. insiders have been net buyers of shares over the past 12 Months, which may signal confidence in the company's outlook.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 8, 2026
VSCO insider buying and selling by quarter
VSCO insider selling · VSCO insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 8, 2026
Active insiders
Most active in past 12 months · VSCO ceo insider trading
Showing all insiders · Click a card to filter the transactions table below
▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API
Recent insider transactions
VSCO executive sell shares · VSCO board member insider trading · VSCO insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| Jun 2, 2026 | BBRC INTERNATIONAL PTE LTD 10 percent owner | Sale | 1,107,672 | $88.74M⚡ | Form 4 |
| Jun 4, 2026 | BBRC INTERNATIONAL PTE LTD 10 percent owner | Sale | 27,758 | $2.22M⚡ | Form 4 |
| Apr 2, 2026 | Sheehan Anne Director | Purchase | 4,842 | $222K | Form 4 |
| Apr 2, 2026 | JAMES DONNA Director | Purchase | 2,175 | $101K | Form 4 |
| Mar 19, 2026 | Borgonovo Lucrecia CPO | Award | 13,444 | — | Form 4 |
| Mar 19, 2026 | Sekella Scott Chief Fin. & Operating Officer | Award | 30,765 | — | Form 4 |
| Mar 19, 2026 | Preis Elizabeth Chief Marketing Officer | Award | 24,819 | — | Form 4 |
| Mar 19, 2026 | Super Hillary CEO · Director | Award | 80,662 | — | Form 4 |
| Mar 19, 2026 | Super Hillary CEO · Director | Other | 23,294 | $1.13M⚡ | Form 4 |
| Mar 19, 2026 | McAfee Melinda R. Chief Legal & Compliance Ofcr | Award | 16,546 | — | Form 4 |
| Mar 19, 2026 | McAfee Melinda R. Chief Legal & Compliance Ofcr | Other | 13,445 | $650K | Form 4 |
| Mar 16, 2026 | McAfee Melinda R. Chief Legal & Compliance Ofcr | Other | 11,679 | $526K | Form 4 |
| Feb 19, 2026 | McAfee Melinda R. Chief HR Off & Chief Legal Off | Award | 20,256 | — | Form 4 |
| Feb 3, 2026 | Sekella Scott Chief Fin. & Operating Officer | Other | 2,061 | $124K | Form 4 |
| Oct 31, 2025 | McAfee Melinda R. Chief HR Off & Chief Legal Off | Other | 2,221 | $78K | Form 4 |
| Oct 7, 2025 | Super Hillary CEO | Other | 39,045 | $1.11M⚡ | Form 4 |
| Sep 2, 2025 | Sekella Scott Chief Fin. & Operating Officer | Award | 11,161 | — | Form 4 |
| Jun 18, 2025 | Sheehan Anne Director | Award | 7,304 | — | Form 4 |
| Jun 18, 2025 | PETERS LAUREN B Director | Award | 7,440 | — | Form 4 |
| Jun 18, 2025 | Naficy Mariam Director | Award | 6,625 | — | Form 4 |
| Jun 18, 2025 | McCreight David W. Director | Award | 7,304 | — | Form 4 |
| Jun 18, 2025 | LITTLE ROD R Director | Award | 6,761 | — | Form 4 |
| Jun 18, 2025 | Hernandez Jacqueline Director | Award | 7,304 | — | Form 4 |
| Jun 18, 2025 | JAMES DONNA Director | Award | 12,739 | — | Form 4 |
| Jun 18, 2025 | Davis Sarah R. Director | Award | 7,304 | — | Form 4 |
BBRC INTERNATIONAL PTE LTD
10 percent owner
Date
Jun 2
Shares
1,107,672
Price
$80.11
Value
$88.74M ⚡
BBRC INTERNATIONAL PTE LTD
10 percent owner
Date
Jun 4
Shares
27,758
Price
$80.03
Value
$2.22M ⚡
Sekella Scott
Chief Fin. & Operating Officer
Date
Mar 19
Shares
30,765
Price
—
Value
—
Super Hillary
CEO · Director
Date
Mar 19
Shares
23,294
Price
$48.35
Value
$1.13M ⚡
McAfee Melinda R.
Chief Legal & Compliance Ofcr
Date
Mar 19
Shares
16,546
Price
—
Value
—
McAfee Melinda R.
Chief Legal & Compliance Ofcr
Date
Mar 19
Shares
13,445
Price
$48.35
Value
$650K
McAfee Melinda R.
Chief Legal & Compliance Ofcr
Date
Mar 16
Shares
11,679
Price
$45.05
Value
$526K
McAfee Melinda R.
Chief HR Off & Chief Legal Off
Date
Feb 19
Shares
20,256
Price
—
Value
—
Sekella Scott
Chief Fin. & Operating Officer
Date
Feb 3
Shares
2,061
Price
$59.97
Value
$124K
McAfee Melinda R.
Chief HR Off & Chief Legal Off
Date
Oct 31
Shares
2,221
Price
$35.25
Value
$78K
Sekella Scott
Chief Fin. & Operating Officer
Date
Sep 2
Shares
11,161
Price
—
Value
—
⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About VSCO insider trading
VSCO insider trades
Victoria's Secret & Co. (VSCO) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including McAfee Melinda R. (Chief Legal & Compliance Ofcr), Sekella Scott (Chief Fin. & Operating Officer), Super Hillary (CEO · Director). Over the past 12 months, 5 insiders have filed transactions with the SEC. VSCO insiders have been primarily buying, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For Victoria's Secret & Co.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
VSCO insider trading · 5 questionsThe insiders of Victoria's Secret & Co. (VSCO) include executives and directors such as McAfee Melinda R. (Chief Legal & Compliance Ofcr), Sekella Scott (Chief Fin. & Operating Officer), Super Hillary (CEO · Director), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026