Companies: 10,795·Total market cap: $144.5T
Baozun Inc.

Baozun Inc.

BZUNNASDAQConsumer Cyclical● Active
$2.75
+$0.10(+3.58%)
Market Cap$159497369
P/E Ratio
52W High$4.88
52W Low$2.07

Baozun Inc. (BZUN) Stock Forecast & Analyst Price Target

Wall Street consensus, 12-month price targets, model projections, and EPS/revenue estimates — from analyst data and price history.

bzun · stock forecast · 13 analysts (3M) · FMP · updated Jun 8, 2026

Analyst Rating & Consensus

Based on 13 Wall Street analysts in the past 3 months

SellBuy

Buy

13 analysts

consensus

Rating Breakdown

Strong Buy
0
Buy
6
Hold
6
Sell
1
Strong Sell
0
Total: 13 · Buy rate: 46.2%

12-Month Price Target

High

$10.00

Consensus

$5.35

+93.5% upside

Low

$2.20

Median: $4.6 · Last Close: $2.77

The Baozun Inc. (BZUN) analyst consensus is Buy, based on ratings from 13 Wall Street analysts over the past 3 months. The average 12-month BZUN price target is $5.35, representing +93.5% upside from the current price of $2.77.

12-Month Price Target Forecast

Historical closing prices + analyst 12-month price target forecast cone

Historical priceConsensus $5 (93.5%)

Consensus Target

$5.35

93.5% upside

High Target

$10

261.7%

Low Target

$2.2

-20.4%

Current Price

$2.77

as of today

Based on analyst price targets, the BZUN stock price prediction for the next 12 months ranges from $2.2 to $10. The consensus BZUN price forecast of $5.35 implies 93.5% upside from the current price of $2.77.

Short-Term Price Prediction

Algorithmically generated · Updated daily

DatePredicted PriceChange
2026-06-09$2.811.48%

1-day model range: $2.79–$2.82. Peak: $2.82 (+1.48%).

Long-Term Stock Price Prediction

Annual stock price forecast · 2027 / 2028 / 2029 / 2030 / 2031

YearAvg PriceChange
2027$1-50.0%
2028$1-62.5%
2029$1-67.2%
2030$1-69.2%
2031-70.2%
Confidence:Medium

Stock Forecast Based on Technical Analysis

14 TA signals (SMA×6 + EMA×6 + RSI + MACD) · EEAT method transparency

Market Sentiment

BULLISH

Based on 14 technical indicators

79%7%14%
11Buy
1Neutral
2Sell
RSI (14)67.8Neutral
MACDBULLISH

Refreshes daily from EOD close

Moving Averages · BZUN · Jun 8, 2026

Simple Moving Average (SMA)
MA 5$2.68BUY
MA 10$2.64BUY
MA 20$2.62BUY
MA 50$2.66BUY
MA 100$2.62BUY
MA 200$2.97SELL
Current $BZUN · Price above MA = BUY signal
Exponential Moving Average (EMA)
EMA 5$2.69BUY
EMA 10$2.66BUY
EMA 20$2.65BUY
EMA 50$2.64BUY
EMA 100$2.68BUY
EMA 200$2.79SELL
Current $BZUN · Price above MA = BUY signal
How we calculate: Technical sentiment is derived from 14 indicators — SMA(5,10,20,50,100,200), EMA(5,10,20,50,100,200), RSI(14), and MACD(12,26,9) — calculated from historical EOD price data. BUY = current price above MA; SELL = below. 14 TA signals + historical EOD price data · Updated daily. Independent of analyst consensus data. Not investment advice.

Latest Analyst Ratings & Upgrades

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OutperformHold
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HSBC2023-03-23
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HoldHold
CLSA2023-02-27
Upgrade ↑
UnderperformOutperform
JP Morgan2023-01-11
Upgrade ↑
NeutralOverweight

Wall Street analysts have recently issued updated ratings on Baozun Inc. (BZUN) stock. Of the recent 33 rating actions, 3 were upgrades and 7 were downgrades. 13 analysts currently cover BZUN.

Analyst Recommendation Trends

Buy ratings11
Hold ratings101
Sell ratings00

BZUN analyst recommendation trends show stable buy-side sentiment over the past 6 months. Buy rating actions changed from 1 to 1 per month.

Financial Forecast: EPS & Revenue Estimates

Revenue This Year

$9.8B

↓ 14.2% YoY

Revenue Next Year

$10.7B

↑ 9.6% YoY

EPS This Year

$0.73

EPS Next Year

$2.87

↑ 290.9% YoY

EPS ForecastReported vs Estimated

Reported EPSHistorical estimateAnalyst forecast (future)

Analysts forecast BZUN EPS of $0.73 for the current fiscal year, based on estimates from 2 analysts. The BZUN revenue forecast is $9.8B for the current year. These are analyst consensus estimates via FMP / S&P Global.

About Forecast & Price Prediction

The BZUN stock forecast is supported by two independent data sources: analyst consensus ratings from 13 Wall Street analysts (S&P Global / FMP), and technical analysis calculated from historical EOD price data. The consensus BZUN price target is $5.35 (+93.5% upside), with an analyst consensus of Buy.

The BZUN short-term stock prediction for tomorrow is $2.81 (+1.48%). The BZUN stock price prediction for 2027 estimates an average of $1. The BZUN stock prediction for 2030 projects a range of $1–$1.

Baozun Inc. trades on NASDAQ under the ticker BZUN. The BZUN stock outlook for 2027 is broadly positive, supported by a Buy consensus among 46% of covering analysts.

FAQ answers synthesize analyst targets, estimates, and on-page model outputs where shown.

Frequently asked questions

BZUN forecast · 8 questions

According to 13 Wall Street analysts, the average 12-month BZUN price target is $5.35, with a high forecast of $10.00 and a low of $2.20. The median price target is shown in the chart above when available. This implies +93.5% potential upside from the current price of $2.77.

BZUN price targetWhat is BZUN price targetBZUN analyst price targetBZUN 12-month target

· Analyst data: Financial Modeling Prep (FMP) · S&P Global Market Intelligence · Technical analysis: FMP /historical-price-eod/light · Updated: Hourly (analyst) · Daily (technical)

⚠ This information is provided for informational purposes only and does not constitute investment advice. Short-term and long-term price predictions are algorithmically generated and carry significant uncertainty. Past performance does not guarantee future results. Always conduct your own due diligence before making investment decisions.