Baozun Inc.
Baozun Inc. (BZUN) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · BZUN · as of Sep 30, 2025
Ownership Breakdown
75
Institutional Holders
▲ 1 vs Q2
$41.55M
Total Inst. Value
▲ $17.54M vs Q2
58.10M
Shares Outstanding
freeFloat 92.36%
10.29M
13F Shares Held
▲ 680,268 vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
BZUN largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
SCHRODER INVESTMENT MANAGEMENT GROUP retail-catalog & mail-order houses | 2.30M | 3.98% | 3.98% | $9.30B | Nov 13, 2025 | — held |
ACADIAN ASSET MANAGEMENT LLC retail-catalog & mail-order houses | 2.13M | 3.69% | 3.69% | $8.62B | Nov 13, 2025 | ▲ 48.0K |
MORGAN STANLEY retail-catalog & mail-order houses | 700.4K | 1.21% | 1.21% | $2.84B | May 27, 2026 | ▲ 235.3K |
TWO SIGMA ADVISERS, LP retail-catalog & mail-order houses | 615.6K | 1.07% | 1.07% | $2.49B | Nov 14, 2025 | ▲ 33.9K |
DIMENSIONAL FUND ADVISORS LP retail-catalog & mail-order houses | 603.0K | 1.04% | 1.04% | $2.44B | Nov 12, 2025 | ▲ 11.6K |
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP retail-catalog & mail-order houses | 470.3K | 81.38% | 81.38% | $1.90B | Nov 13, 2025 | ▲ 81.8K |
SUSQUEHANNA INTERNATIONAL GROUP, LLP retail-catalog & mail-order houses | 403.0K | 69.74% | 69.74% | $1.63B | Nov 14, 2025 | ▼ 318.7K |
AIA GROUP LTD retail-catalog & mail-order houses | 399.0K | 69.05% | 69.05% | $1.62B | Dec 18, 2025 | — held |
SUSQUEHANNA INTERNATIONAL GROUP, LLP retail-catalog & mail-order houses | 295.9K | 51.21% | 51.21% | $1.20B | Nov 14, 2025 | ▲ 23.6K |
MARSHALL WACE, LLP retail-catalog & mail-order houses | 269.8K | 46.70% | 46.70% | $1.09B | Nov 13, 2025 | ▲ 218.3K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
22
Increased
+1.35M shares7
New Positions
first time holders12
Decreased
−827.3K shares0
Sold Out
fully exitedNet shares change (top 50)
+524.9K
+1.35M / −827.3K
Net new holders
+17
7 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
BZUN insider trading · insider activity
Source: SEC Form 4
Insiders have been net buyers of shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
28
Buy transactions
0
Sell transactions
0.00
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Qiu Wenbin Chief Executive Officer | Jun 4, 2026 | Purchase | 10,000 | $2.67 | $26.7K | 1.51M | Form 4 ↗ |
Qiu Wenbin Chief Executive Officer | Jun 3, 2026 | Purchase | 10,000 | $2.63 | $26.3K | 1.50M | Form 4 ↗ |
Wu Junhua Chief Strategy Officer | Jun 1, 2026 | Purchase | 20,000 | $2.70 | $54.0K | 188.3K | Form 4 ↗ |
Qiu Wenbin Chief Executive Officer | Jun 2, 2026 | Purchase | 10,000 | $2.69 | $26.9K | 1.49M | Form 4 ↗ |
Qiu Wenbin Chief Executive Officer | Jun 1, 2026 | Purchase | 10,000 | $2.73 | $27.3K | 1.48M | Form 4 ↗ |
Wu Junhua Chief Strategy Officer | May 28, 2026 | Purchase | 19,500 | $2.56 | $49.9K | 168.3K | Form 4 ↗ |
Qiu Wenbin Chief Executive Officer | May 29, 2026 | Purchase | 10,000 | $2.57 | $25.7K | 1.47M | Form 4 ↗ |
Qiu Wenbin Chief Executive Officer | May 28, 2026 | Purchase | 10,000 | $2.56 | $25.6K | 1.46M | Form 4 ↗ |
Qiu Wenbin Chief Executive Officer | May 27, 2026 | Purchase | 10,000 | $2.58 | $25.8K | 1.45M | Form 4 ↗ |
Qiu Wenbin Chief Executive Officer | May 26, 2026 | Purchase | 10,000 | $2.55 | $25.5K | 1.44M | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Baozun Inc. (BZUN) is primarily owned by institutional investors, who hold approximately 17.7% of total shares outstanding. Company insiders own approximately 7.64%, while retail and public investors account for the remaining 74.65%.
The largest institutional shareholder of Baozun Inc. is SCHRODER INVESTMENT MANAGEMENT GROUP, holding approximately 2.30 million shares — equal to 3.98% of outstanding shares — as of September 30, 2025.
A total of 75 institutional investors currently hold BZUN stock, with a combined institutional value of approximately $41,550,534 as of the most recent 13F filing period.
Frequently asked questions
BZUN ownershipBaozun Inc. (BZUN) is primarily owned by institutional investors, who hold approximately 17.7% of shares. The largest shareholder is SCHRODER INVESTMENT MANAGEMENT GROUP with a 3.98% stake. Company insiders hold 7.64%. Data sourced from SEC Form 13F as of September 30, 2025.