Direct Digital Holdings, Inc.
Direct Digital Holdings, Inc. (DRCT) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · DRCT · as of Sep 30, 2025
Ownership Breakdown
9
Institutional Holders
▼ 4 vs Q2
$106,107
Total Inst. Value
▼ $141,855 vs Q2
144,036
Shares Outstanding
freeFloat 97.60%
313,770
13F Shares Held
▼ 125,090 vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
DRCT largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-advertising | 136.0K | 1.37% | 1.37% | $45.98M | Nov 7, 2025 | ▼ 1.9K |
UBS GROUP AG services-advertising | 54.8K | 55.18% | 55.18% | $18.53M | Nov 13, 2025 | ▼ 44.6K |
MORGAN STANLEY services-advertising | 51.8K | 52.14% | 52.14% | $17.54M | May 27, 2026 | ▲ 45.0K |
GEODE CAPITAL MANAGEMENT, LLC services-advertising | 51.4K | 51.69% | 51.69% | $17.39M | Nov 12, 2025 | — held |
STATE STREET CORP services-advertising | 10.1K | 10.13% | 10.13% | $3.41M | Nov 14, 2025 | — held |
BLACKROCK, INC. services-advertising | 7.8K | 7.85% | 7.85% | $2.64M | Nov 12, 2025 | — held |
STEWARD PARTNERS INVESTMENT ADVISORY, LLC services-advertising | 1.7K | 1.71% | 1.71% | $575,000 | Nov 12, 2025 | — held |
BANK OF AMERICA CORP /DE/ services-advertising | 134 | 0.13% | 0.13% | $45,000 | Feb 3, 2026 | ▲ 30 |
SBI SECURITIES CO., LTD. services-advertising | 24 | 0.02% | 0.02% | $8,000 | Nov 5, 2025 | ▼ 598 |
TWO SIGMA SECURITIES, LLC services-advertising | 0 | 0.00% | 0.00% | $0 | Nov 14, 2025 | EXIT |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
2
Increased
+45.0K shares0
New Positions
first time holders3
Decreased
−47.1K shares4
Sold Out
fully exitedNet shares change (top 50)
2.1K
+45.0K / −47.1K
Net new holders
-5
0 new / 4 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
DRCT insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
0
Buy transactions
22
Sell transactions
0.00
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Walker Mark D Chairman and CEO | Dec 4, 2025 | C-Conversion | 300,000 | — | — | 4.68M | Form 4 ↗ |
Walker Mark D Chairman and CEO | Dec 4, 2025 | C-Conversion | 300,000 | — | — | 300.0K | Form 4 ↗ |
Direct Digital Management, LLC 10 percent owner | Dec 4, 2025 | C-Conversion | 300,000 | — | — | 9.28M | Form 4 ↗ |
Direct Digital Management, LLC 10 percent owner | Dec 4, 2025 | C-Conversion | 300,000 | — | — | 300.0K | Form 4 ↗ |
Direct Digital Management, LLC 10 percent owner | Dec 4, 2025 | J-Other | 300,000 | — | — | 0 | Form 4 ↗ |
Walker Mark D Chairman and CEO | Nov 13, 2025 | Sale | 27,492 | $0.37 | $10.2K | 245.0K | Form 4 ↗ |
Walker Mark D Chairman and CEO | Nov 14, 2025 | Sale | 245,008 | $0.21 | $51.5K | 0 | Form 4 ↗ |
SMITH W KEITH President | Nov 13, 2025 | Sale | 71,242 | $0.37 | $26.4K | 557.1K | Form 4 ↗ |
SMITH W KEITH President | Nov 14, 2025 | Sale | 100,000 | $0.21 | $21.0K | 457.1K | Form 4 ↗ |
Direct Digital Management, LLC 10 percent owner | Sep 11, 2025 | C-Conversion | 872,500 | — | — | 9.58M | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Direct Digital Holdings, Inc. (DRCT) is primarily owned by institutional investors, who hold approximately 100.0% of total shares outstanding. Company insiders own approximately 2.40%, while retail and public investors account for the remaining 0.00%.
The largest institutional shareholder of Direct Digital Holdings, Inc. is VANGUARD GROUP INC, holding approximately 136,031 shares — equal to 1.37% of outstanding shares — as of September 30, 2025.
A total of 9 institutional investors currently hold DRCT stock, with a combined institutional value of approximately $106,107 as of the most recent 13F filing period.
Frequently asked questions
DRCT ownershipDirect Digital Holdings, Inc. (DRCT) is primarily owned by institutional investors, who hold approximately 100.0% of shares. The largest shareholder is VANGUARD GROUP INC with a 1.37% stake. Company insiders hold 2.40%. Data sourced from SEC Form 13F as of September 30, 2025.