Companies: 10,795·Total market cap: $144.5T
Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOGNYSEConsumer Cyclical● Active
$25.00
+$0.51(+2.08%)
Market Cap$2.6B
P/E Ratio
52W High$31.25
52W Low$17.09

Harley-Davidson, Inc. (HOG) Revenue

Annual & quarterly revenue history · segment & region breakdown

HOG · revenue · updated Jun 8, 2026

Core revenue metrics

Harley-Davidson, Inc. trailing twelve-month (TTM) revenue is $4.32B, a decrease of 13.76% year-over-year from $4.47B in FY2025.

TTM revenue
$4.32B
4-quarter sum · USD
YoY growth
-13.76%
vs FY2025 $4.47B
Price / sales
0.61×
mktCap ÷ TTM rev
Revenue per day
$12M
Est. TTM ÷ 365
Revenue / employee
$732K
5900 employees
FY2025
$4.47B
FY2024
$5.19B
5Y CAGR
+-3.5%
Fiscal year end
Dec 31
Currency
USD · GAAP
Filing
10-K / 10-Q
Source: FMP · Harley-Davidson, Inc. SEC filings · GAAPUpdated: 2026-06-08

Revenue trend

20252006 · Annual
YoY revenue growth %
revenue trend · revenue chart · revenue by year · revenue history

Revenue history

Fiscal year endRevenueChangeGrowth
2025-12-31$4.47B-$0.71B-13.76%
2024-12-31$5.19B-$0.65B-11.13%
2023-12-31$5.84B+$0.08B+1.41%
2022-12-31$5.76B+$0.42B+7.85%
2021-12-31$5.34B+$1.28B+31.62%
2020-12-31$4.05B-$1.31B-24.38%
2019-12-31$5.36B-$0.36B-6.21%
2018-12-31$5.72B+$0.07B+1.23%
2017-12-31$5.65B-$0.35B-5.82%
2016-12-31$6.00B+$0.00B+0.02%
HOG revenue by year · HOG revenue history · HOG annual revenue data

Compare revenue vs peers

Auto - Recreational Vehicles

Compare HOG revenue against listed peers. Click any row to open that company's revenue tab.

Revenue breakdown

Segment & Geography
By business segment
Total$4.45B
$2.66B59.8%
$0.87B19.5%
$0.61B13.8%
$0.22B4.9%
$0.07B1.6%
$0.02B0.5%
By geography
No segment data available for this period.
Data from Harley-Davidson, Inc. annual 10-K filing · FY ending 2025-12-31
HOG revenue breakdown · HOG revenue by segment · HOG revenue by region

About Revenue & Reporting

Revenue (also called sales, net sales, or turnover) is the total income Harley-Davidson, Inc. receives from its business operations before deducting any costs or expenses. It is the top line of the income statement. Unlike net income or earnings, revenue does not account for operating costs, taxes, interest, or depreciation.

Harley-Davidson, Inc. reports revenue on a fiscal year ending Dec 31 basis under US GAAP, denominated in USD.

Data sourced from Harley-Davidson, Inc.'s 10-K and 10-Q SEC filings via Financial Modeling Prep.

Figures tie to SEC 10-K/10-Q and FMP income-statement endpoints where noted.

Frequently asked questions

HOG revenue · 4 questions

HOG's trailing twelve-month (TTM) revenue is $4.32B. That is a decrease of 13.76% year-over-year from $4.47B in FY2025.

HOG revenueHOG annual revenuewhat is HOG revenueHOG TTM revenue

Source: FMP · Harley-Davidson, Inc. SEC filings · GAAP · Harley-Davidson, Inc. SEC 10-K & 10-Q filings · US GAAP · Updated: Jun 8, 2026