Luvu Brands, Inc.
Luvu Brands, Inc. (LUVU) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · LUVU · as of Jun 9, 2026
Activity summary
Buy transactions
0
P-Purchase only
Sell transactions
0
12 Months
Buy/Sell ratio
0.00
Buy/Sell (by trades)
Overall sentiment
Luvu Brands, Inc. insiders have shown mixed buying and selling activity over the past 12 Months.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 9, 2026
LUVU insider buying and selling by quarter
LUVU insider selling · LUVU insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 9, 2026
Recent insider transactions
LUVU executive sell shares · LUVU board member insider trading · LUVU insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| Nov 28, 2022 | FRIEDMAN LOUIS S Director | Option | 200,000 | $6K | Form 4 |
| Nov 28, 2022 | Vogelman Leslie Director | Option | 125,000 | $4K | Form 4 |
| Apr 26, 2022 | Scott Ronald P Director | Other | 20,161 | $4K | Form 4 |
| Feb 10, 2022 | Vogelman Leslie Treasurer | Option | 200,000 | $6K | Form 4 |
| Feb 10, 2022 | Vogelman Leslie Treasurer | Other | 28,572 | $6K | Form 4 |
| Feb 10, 2022 | FRIEDMAN LOUIS S CEO and President · Director | Option | 300,000 | $10K | Form 4 |
| Feb 10, 2022 | FRIEDMAN LOUIS S CEO and President · Director | Other | 47,143 | $10K | Form 4 |
| Feb 10, 2022 | Scott Ronald P CFO and Secretary · Director | Option | 200,000 | $6K | Form 4 |
| Feb 10, 2022 | Scott Ronald P CFO and Secretary · Director | Other | 28,572 | $6K | Form 4 |
| Dec 29, 2020 | Vogelman Leslie Treasurer | Option | 300,000 | $4K | Form 4 |
| Dec 29, 2020 | Scott Ronald P CFO · Director | Option | 300,000 | $4K | Form 4 |
| Mar 20, 2019 | Scott Ronald P CFO · Director | Purchase | 15,000 | $525 | Form 4 |
| Nov 26, 2018 | Scott Ronald P CFO · Director | Purchase | 1,000 | $35 | Form 4 |
| Jul 23, 2018 | Scott Ronald P CFO · Director | Purchase | 10,000 | $443 | Form 4 |
| Apr 12, 2018 | Scott Ronald P CFO · Director | Purchase | 10,000 | $500 | Form 4 |
| Feb 16, 2018 | Scott Ronald P CFO · Director | Purchase | 10,000 | $300 | Form 4 |
| Dec 14, 2017 | Scott Ronald P CFO · Director | Purchase | 20,000 | $1K | Form 4 |
| Nov 29, 2017 | Scott Ronald P CFO · Director | Purchase | 10,000 | $300 | Form 4 |
| Nov 14, 2016 | FRIEDMAN LOUIS S President & CEO · Director | Other | 2,000,000 | $100K | Form 4 |
| Nov 6, 2015 | FRIEDMAN LOUIS S President & CEO · Director | Other | 750,000 | $75K | Form 4 |
| Mar 16, 2012 | Cohen Donald 10 percent owner | Sale | 2,245,169 | $135K | Form 4 |
| Mar 20, 2012 | Cohen Donald 10 percent owner | Sale | 1,300,000 | $57K | Form 4 |
| Mar 21, 2012 | Cohen Donald 10 percent owner | Sale | 167,000 | $10K | Form 4 |
| Mar 22, 2012 | Cohen Donald 10 percent owner | Sale | 333,000 | $20K | Form 4 |
| Mar 22, 2012 | Cohen Donald 10 percent owner | Sale | 117,000 | $7K | Form 4 |
FRIEDMAN LOUIS S
CEO and President · Director
Date
Feb 10
Shares
300,000
Price
$0.03
Value
$10K
FRIEDMAN LOUIS S
CEO and President · Director
Date
Feb 10
Shares
47,143
Price
$0.21
Value
$10K
Scott Ronald P
CFO and Secretary · Director
Date
Feb 10
Shares
200,000
Price
$0.03
Value
$6K
Scott Ronald P
CFO and Secretary · Director
Date
Feb 10
Shares
28,572
Price
$0.21
Value
$6K
FRIEDMAN LOUIS S
President & CEO · Director
Date
Nov 14
Shares
2,000,000
Price
$0.05
Value
$100K
FRIEDMAN LOUIS S
President & CEO · Director
Date
Nov 6
Shares
750,000
Price
$0.10
Value
$75K
⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About LUVU insider trading
LUVU insider trades
Luvu Brands, Inc. (LUVU) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including LUVU. Over the past 12 months, 0 insiders have filed transactions with the SEC. LUVU insiders have been mixed buying and selling, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For Luvu Brands, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
LUVU insider trading · 5 questionsThe insiders of Luvu Brands, Inc. (LUVU) include executives and directors such as LUVU, among others. Over the past 12 months, 0 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 9, 2026