
Lulu's Fashion Lounge Holdings, Inc.
Lulu's Fashion Lounge Holdings, Inc. (LVLU) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · LVLU · as of Sep 30, 2025
Ownership Breakdown
16
Institutional Holders
▼ 9 vs Q2
$5.65M
Total Inst. Value
▼ $365,350 vs Q2
2.86M
Shares Outstanding
freeFloat 32.63%
1.20M
13F Shares Held
▼ 18.08M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
LVLU largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
CANADA PENSION PLAN INVESTMENT BOARD retail-catalog & mail-order houses | 500.0K | 1.79% | 1.79% | $2.38B | Nov 13, 2025 | NEW |
INSTITUTIONAL VENTURE MANAGEMENT XVI, LLC retail-catalog & mail-order houses | 251.6K | 0.90% | 0.90% | $1.18T | Nov 14, 2025 | NEW |
INSTITUTIONAL VENTURE MANAGEMENT XV, LLC retail-catalog & mail-order houses | 251.6K | 0.90% | 0.90% | $1.18B | Nov 14, 2025 | NEW |
CHICO WEALTH RIA retail-catalog & mail-order houses | 101.4K | 0.36% | 0.36% | $476.73M | Oct 21, 2025 | NEW |
VANGUARD GROUP INC retail-catalog & mail-order houses | 50.2K | 0.18% | 0.18% | $239.01M | Nov 7, 2025 | NEW |
GEODE CAPITAL MANAGEMENT, LLC retail-catalog & mail-order houses | 11.8K | 0.04% | 0.04% | $56.06M | Nov 12, 2025 | NEW |
BRIDGEWAY CAPITAL MANAGEMENT, LLC retail-catalog & mail-order houses | 11.6K | 0.04% | 0.04% | $55.44M | Nov 14, 2025 | NEW |
PRINCIPAL FINANCIAL GROUP INC retail-catalog & mail-order houses | 10.0K | 0.04% | 0.04% | $47.60M | Nov 4, 2025 | NEW |
RETIREMENT SYSTEMS OF ALABAMA retail-catalog & mail-order houses | 7.8K | 0.03% | 0.03% | $37.12M | Oct 31, 2025 | NEW |
TURTLE CREEK ASSET MANAGEMENT INC. retail-catalog & mail-order houses | 3.7K | 0.01% | 0.01% | $17.24M | Nov 14, 2025 | ▼ 51.3K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
0
Increased
+0 shares15
New Positions
first time holders1
Decreased
−51.3K shares23
Sold Out
fully exitedNet shares change (top 50)
51.3K
+0 / −51.3K
Net new holders
-9
15 new / 23 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
LVLU insider trading · insider activity
Source: SEC Form 4
1
Buy transactions
2
Sell transactions
0.50
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Landsem Crystal Chief Executive Officer | Mar 31, 2026 | Tax Withhold | 4,549 | $12.72 | $57.9K | 123.9K | Form 4 ↗ |
Crane Heidi Chief Financial Officer | Mar 31, 2026 | Tax Withhold | 5,026 | $12.72 | $63.9K | 29.8K | Form 4 ↗ |
Crane Heidi Chief Financial Officer | Feb 4, 2026 | Award | 34,837 | — | — | 34.8K | Form 4 ↗ |
Vos Mark President & CIO | Dec 31, 2025 | Tax Withhold | 4,014 | $5.22 | $21.0K | 82.7K | Form 4 ↗ |
Landsem Crystal Chief Executive Officer | Dec 31, 2025 | Tax Withhold | 4,412 | $5.22 | $23.0K | 128.4K | Form 4 ↗ |
Holt Laura Chief Merchandising Officer | Sep 30, 2025 | Tax Withhold | 299 | $4.70 | $1.4K | 10.4K | Form 4 ↗ |
Holt Laura Chief Merchandising Officer | Sep 30, 2025 | Tax Withhold | 299 | $4.70 | $1.4K | 160.5K | Form 4 ↗ |
Landsem Crystal Chief Executive Officer | Jun 30, 2025 | Tax Withhold | 61,659 | $0.30 | $18.5K | 1.93M | Form 4 ↗ |
Vos Mark President & CIO | Jun 30, 2025 | Tax Withhold | 55,751 | $0.30 | $16.7K | 1.24M | Form 4 ↗ |
Holt Laura Chief Merchandising Officer | Jun 30, 2025 | Tax Withhold | 4,473 | $0.30 | $1.3K | 160.8K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Lulu's Fashion Lounge Holdings, Inc. (LVLU) is primarily owned by institutional investors, who hold approximately 42.0% of total shares outstanding. Company insiders own approximately 67.37%, while retail and public investors account for the remaining 0.00%.
The largest institutional shareholder of Lulu's Fashion Lounge Holdings, Inc. is CANADA PENSION PLAN INVESTMENT BOARD, holding approximately 500,000 shares — equal to 1.79% of outstanding shares — as of September 30, 2025.
A total of 16 institutional investors currently hold LVLU stock, with a combined institutional value of approximately $5,650,392 as of the most recent 13F filing period.
Frequently asked questions
LVLU ownershipLulu's Fashion Lounge Holdings, Inc. (LVLU) is primarily owned by institutional investors, who hold approximately 42.0% of shares. The largest shareholder is CANADA PENSION PLAN INVESTMENT BOARD with a 1.79% stake. Company insiders hold 67.37%. Data sourced from SEC Form 13F as of September 30, 2025.