Nature's Sunshine Products, Inc.
Nature's Sunshine Products, Inc. (NATR) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · NATR · as of Sep 30, 2025
Ownership Breakdown
122
Institutional Holders
▲ 7 vs Q2
$224.75M
Total Inst. Value
▲ $13.48M vs Q2
17.58M
Shares Outstanding
freeFloat 94.23%
14.48M
13F Shares Held
▲ 195,815 vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
NATR largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
WYNNEFIELD CAPITAL INC pharmaceutical preparations | 2.47M | 13.44% | 13.44% | $38.39B | Nov 14, 2025 | — held |
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. pharmaceutical preparations | 1.78M | 9.69% | 9.69% | $27.67B | Nov 6, 2025 | — held |
BLACKROCK, INC. pharmaceutical preparations | 1.05M | 5.69% | 5.69% | $16.25B | Nov 12, 2025 | ▲ 99.1K |
DIMENSIONAL FUND ADVISORS LP pharmaceutical preparations | 913.8K | 4.96% | 4.96% | $14.18B | Nov 12, 2025 | ▲ 20.0K |
VANGUARD GROUP INC pharmaceutical preparations | 803.1K | 4.36% | 4.36% | $12.46B | Nov 7, 2025 | ▲ 106.7K |
KENNEDY CAPITAL MANAGEMENT LLC pharmaceutical preparations | 675.8K | 3.67% | 3.67% | $10.49B | Nov 13, 2025 | ▲ 86.1K |
ACADIAN ASSET MANAGEMENT LLC pharmaceutical preparations | 554.2K | 3.01% | 3.01% | $8.59B | Nov 13, 2025 | ▼ 3.9K |
RENAISSANCE TECHNOLOGIES LLC pharmaceutical preparations | 507.2K | 2.76% | 2.76% | $7.87B | Nov 13, 2025 | ▲ 5.4K |
AMERICAN CENTURY COMPANIES INC pharmaceutical preparations | 396.2K | 2.15% | 2.15% | $6.15B | Nov 12, 2025 | ▲ 62.1K |
GEODE CAPITAL MANAGEMENT, LLC pharmaceutical preparations | 358.6K | 1.95% | 1.95% | $5.57B | Nov 12, 2025 | ▲ 40.8K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
34
Increased
+1.20M shares1
New Positions
first time holders11
Decreased
−394.8K shares0
Sold Out
fully exitedNet shares change (top 50)
+809.0K
+1.20M / −394.8K
Net new holders
+24
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
NATR insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
33
Buy transactions
24
Sell transactions
1.38
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Norman Daniel C EVP & President, Asia | Jun 1, 2026 | Sale | 9,713 | $20.64 | $200.5K | 47.3K | Form 4 ↗ |
Brower Nathan G EVP, General Counsel | May 21, 2026 | Sale | 12,015 | $21.84 | $262.4K | 43.4K | Form 4 ↗ |
Fasching Steven J. director | May 15, 2026 | Award | 4,500 | — | — | 15.4K | Form 4 ↗ |
Wissmiller Heidi director | May 15, 2026 | Award | 4,500 | — | — | 41.7K | Form 4 ↗ |
Yates Bryant J EVP & President, Europe | May 15, 2026 | Award | 8,753 | — | — | 89.4K | Form 4 ↗ |
Brower Nathan G EVP, General Counsel | May 15, 2026 | Award | 9,001 | — | — | 55.5K | Form 4 ↗ |
May Katie director | May 15, 2026 | Award | 4,500 | — | — | 14.3K | Form 4 ↗ |
Fritz Erich A EVP, Global Supply Chain | May 15, 2026 | Award | 9,226 | — | — | 20.9K | Form 4 ↗ |
Romanzi Kenneth G. Chief Executive Officer | May 15, 2026 | Award | 33,753 | — | — | 144.0K | Form 4 ↗ |
Fuller Kevin Gregory Global Chief Marketing Officer | May 15, 2026 | Award | 8,984 | — | — | 31.5K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Nature's Sunshine Products, Inc. (NATR) is primarily owned by institutional investors, who hold approximately 82.4% of total shares outstanding. Company insiders own approximately 5.77%, while retail and public investors account for the remaining 11.87%.
The largest institutional shareholder of Nature's Sunshine Products, Inc. is WYNNEFIELD CAPITAL INC, holding approximately 2.47 million shares — equal to 13.44% of outstanding shares — as of September 30, 2025.
A total of 122 institutional investors currently hold NATR stock, with a combined institutional value of approximately $224,750,271 as of the most recent 13F filing period.
Frequently asked questions
NATR ownershipNature's Sunshine Products, Inc. (NATR) is primarily owned by institutional investors, who hold approximately 82.4% of shares. The largest shareholder is WYNNEFIELD CAPITAL INC with a 13.44% stake. Company insiders hold 5.77%. Data sourced from SEC Form 13F as of September 30, 2025.