Pinterest, Inc.
Pinterest, Inc. (PINS) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · PINS · as of Sep 30, 2025
Ownership Breakdown
906
Institutional Holders
▼ 13 vs Q2
$18.01B
Total Inst. Value
▼ $1.70B vs Q2
664.69M
Shares Outstanding
freeFloat 71.59%
558.31M
13F Shares Held
▲ 8.39M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
PINS largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-computer programming, data processing, etc. | 60.99M | 9.01% | 9.01% | $1.96T | Nov 7, 2025 | ▲ 3.04M |
BLACKROCK, INC. services-computer programming, data processing, etc. | 38.44M | 5.68% | 5.68% | $1.24T | Nov 12, 2025 | ▲ 1.83M |
ELLIOTT INVESTMENT MANAGEMENT L.P. services-computer programming, data processing, etc. | 28.00M | 4.14% | 4.14% | $900.76B | Nov 14, 2025 | — held |
PRICE T ROWE ASSOCIATES INC /MD/ services-computer programming, data processing, etc. | 24.14M | 3.57% | 3.57% | $776.59B | Nov 14, 2025 | ▲ 1.88M |
VICTORY CAPITAL MANAGEMENT INC services-computer programming, data processing, etc. | 20.55M | 3.04% | 3.04% | $685.90B | Nov 12, 2025 | ▲ 3.21M |
AMERIPRISE FINANCIAL INC services-computer programming, data processing, etc. | 19.73M | 2.92% | 2.92% | $634.77B | Nov 14, 2025 | ▲ 1.91M |
FRANKLIN RESOURCES INC services-computer programming, data processing, etc. | 15.97M | 2.36% | 2.36% | $513.76B | Nov 13, 2025 | ▼ 891.9K |
STATE STREET CORP services-computer programming, data processing, etc. | 14.08M | 2.08% | 2.08% | $452.95B | Nov 14, 2025 | ▲ 224.9K |
GEODE CAPITAL MANAGEMENT, LLC services-computer programming, data processing, etc. | 10.38M | 1.53% | 1.53% | $333.03B | Nov 12, 2025 | ▲ 309.8K |
CLEARBRIDGE INVESTMENTS, LLC services-computer programming, data processing, etc. | 8.58M | 1.27% | 1.27% | $276.13B | Nov 13, 2025 | ▼ 143.4K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
30
Increased
+34.68M shares1
New Positions
first time holders17
Decreased
−10.77M shares0
Sold Out
fully exitedNet shares change (top 50)
+23.91M
+34.68M / −10.77M
Net new holders
+14
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
PINS insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
18
Buy transactions
11
Sell transactions
1.64
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Silbermann Benjamin
| Jun 2, 2026 | C-Conversion | 46,875 | — | — | 35.69M | Form 4 ↗ |
Silbermann Benjamin
| Jun 3, 2026 | C-Conversion | 46,875 | — | — | 35.64M | Form 4 ↗ |
Silbermann Benjamin
| Jun 3, 2026 | C-Conversion | 46,875 | — | — | 46.9K | Form 4 ↗ |
Silbermann Benjamin
| Jun 3, 2026 | Sale | 46,875 | $20.28 | $950.7K | 0 | Form 4 ↗ |
Silbermann Benjamin
| Jun 2, 2026 | Sale | 46,875 | $20.50 | $960.8K | 0 | Form 4 ↗ |
Walcott Wanjiku Juanita Chief Legal & Bus Affairs Ofc. | May 29, 2026 | Sale | 27,337 | $20.46 | $559.4K | 724.7K | Form 4 ↗ |
KILGORE LESLIE J director | May 22, 2026 | Award | 13,996 | $19.29 | $270.0K | 22.4K | Form 4 ↗ |
KILGORE LESLIE J director | Jun 16, 2022 | C-Conversion | 6,838 | — | — | 8.4K | Form 4 ↗ |
KILGORE LESLIE J director | Jun 16, 2022 | C-Conversion | 6,838 | — | — | 0 | Form 4 ↗ |
Rajaram Gokul director | May 22, 2026 | Award | 13,996 | $19.29 | $270.0K | 41.4K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Pinterest, Inc. (PINS) is primarily owned by institutional investors, who hold approximately 84.0% of total shares outstanding. Company insiders own approximately 28.41%, while retail and public investors account for the remaining 0.00%.
The largest institutional shareholder of Pinterest, Inc. is VANGUARD GROUP INC, holding approximately 60.99 million shares — equal to 9.01% of outstanding shares — as of September 30, 2025.
A total of 906 institutional investors currently hold PINS stock, with a combined institutional value of approximately $18.01 billion as of the most recent 13F filing period.
Frequently asked questions
PINS ownershipPinterest, Inc. (PINS) is primarily owned by institutional investors, who hold approximately 84.0% of shares. The largest shareholder is VANGUARD GROUP INC with a 9.01% stake. Company insiders hold 28.41%. Data sourced from SEC Form 13F as of September 30, 2025.