Purple Innovation, Inc.
Purple Innovation, Inc. (PRPL) Stock Forecast & Analyst Price Target
Wall Street consensus, 12-month price targets, model projections, and EPS/revenue estimates — from analyst data and price history.
prpl · stock forecast · 14 analysts (3M) · FMP · updated Jun 8, 2026
Analyst Rating & Consensus
Based on 14 Wall Street analysts in the past 3 months
Hold
14 analysts
consensus
Rating Breakdown
12-Month Price Target
High
$6.00
Consensus
$2.87
+632.0% upside
Low
$1.10
Median: $1.5 · Last Close: $0.39
12-Month Price Target Forecast
Historical closing prices + analyst 12-month price target forecast cone
Consensus Target
$2.87
632.0% upside
High Target
$6
1430.2%
Low Target
$1.1
180.5%
Current Price
$0.39
as of today
Based on analyst price targets, the PRPL stock price prediction for the next 12 months ranges from $1.1 to $6. The consensus PRPL price forecast of $2.87 implies 632.0% upside from the current price of $0.39.
Short-Term Price Prediction
Low ActivityAlgorithmically generated · Updated daily
| Date | Predicted Price | Change |
|---|---|---|
| 2026-06-09 | $0.38 | ↓ 2.78% |
1-day model range: $0.37–$0.39. Peak: $0.39 (-2.78%).
Long-Term Stock Price Prediction
Annual stock price forecast · 2027 / 2028 / 2029 / 2030 / 2031
| Year | Avg Price | Change |
|---|---|---|
| 2027 | — | -50.0% |
| 2028 | — | -62.5% |
| 2029 | — | -67.2% |
| 2030 | — | -69.2% |
| 2031 | — | -70.2% |
Stock Forecast Based on Technical Analysis
14 TA signals (SMA×6 + EMA×6 + RSI + MACD) · EEAT method transparency
Insufficient Trading Activity — Sentiment Signals Disabled
This stock has very low trading volume (ZOMBIE condition). Sentiment analysis requires sufficient price action. RSI and MACD values below are still shown for reference.
Moving Averages · PRPL · Jun 8, 2026
Latest Analyst Ratings & Upgrades
| Date | Brokerage | Action | Rating |
|---|---|---|---|
| 2026-04-29 | UBS | Maintains | Neutral→Neutral |
| 2026-04-29 | Keybanc | Downgrade ↓ | Overweight→Sector Weight |
| 2026-04-01 | UBS | Maintains | Neutral→Neutral |
| 2025-03-26 | Wedbush | Maintains | Neutral→Neutral |
| 2024-09-04 | Wedbush | Downgrade ↓ | Outperform→Neutral |
| 2024-08-06 | Craig-Hallum | Maintains | Hold→Hold |
| 2024-05-08 | Wedbush | Maintains | Outperform→Outperform |
| 2024-03-21 | Roth MKM | Maintains | Buy→Buy |
| 2024-03-13 | Wedbush | Maintains | Outperform→Outperform |
| 2024-03-13 | Roth MKM | Upgrade ↑ | Neutral→Buy |
Wall Street analysts have recently issued updated ratings on Purple Innovation, Inc. (PRPL) stock. Of the recent 87 rating actions, 2 were upgrades and 11 were downgrades. 14 analysts currently cover PRPL.
Analyst Recommendation Trends
PRPL analyst recommendation trends show decreasing buy-side sentiment over the past 6 months. Buy rating actions changed from 3 to 0 per month.
Financial Forecast: EPS & Revenue Estimates
Revenue This Year
$468M
↓ 6.3% YoY
Revenue Next Year
$470M
↑ 0.6% YoY
EPS This Year
$-0.34
EPS Next Year
$-0.27
↓ 22.4% YoY
EPS ForecastReported vs Estimated
Analysts forecast PRPL EPS of $-0.34 for the current fiscal year, based on estimates from 3 analysts. The PRPL revenue forecast is $468M for the current year. These are analyst consensus estimates via FMP / S&P Global.
About Forecast & Price Prediction
The PRPL stock forecast is supported by two independent data sources: analyst consensus ratings from 14 Wall Street analysts (S&P Global / FMP), and technical analysis calculated from historical EOD price data. The consensus PRPL price target is $2.87 (+632.0% upside), with an analyst consensus of Hold.
The PRPL short-term stock prediction for tomorrow is $0.38 (-2.78%). The PRPL stock prediction for 2030 projects a range of $0–$0.
Purple Innovation, Inc. trades on NASDAQ under the ticker PRPL. The PRPL stock outlook for 2027 is broadly mixed, supported by a Hold consensus among 29% of covering analysts.
Frequently asked questions
PRPL forecast · 8 questionsAccording to 14 Wall Street analysts, the average 12-month PRPL price target is $2.87, with a high forecast of $6.00 and a low of $1.10. The median price target is shown in the chart above when available. This implies +632.0% potential upside from the current price of $0.39.
· Analyst data: Financial Modeling Prep (FMP) · S&P Global Market Intelligence · Technical analysis: FMP /historical-price-eod/light · Updated: Hourly (analyst) · Daily (technical)
⚠ This information is provided for informational purposes only and does not constitute investment advice. Short-term and long-term price predictions are algorithmically generated and carry significant uncertainty. Past performance does not guarantee future results. Always conduct your own due diligence before making investment decisions.