urban-gro, Inc.
urban-gro, Inc. (UGRO) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · UGRO · as of Sep 30, 2025
Ownership Breakdown
26
Institutional Holders
▼ 2 vs Q2
$461,292
Total Inst. Value
▲ $73,814 vs Q2
604,189
Shares Outstanding
freeFloat 78.29%
1.12M
13F Shares Held
▼ 163,359 vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
UGRO largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
FLAGSHIP HARBOR ADVISORS, LLC wholesale-machinery, equipment & supplies | 244.2K | 1.84% | 1.84% | $100.61M | Nov 5, 2025 | ▲ 21.7K |
VANGUARD GROUP INC wholesale-machinery, equipment & supplies | 111.1K | 83.91% | 83.91% | $45.77M | Nov 7, 2025 | ▼ 227.6K |
HRT FINANCIAL LP wholesale-machinery, equipment & supplies | 110.6K | 83.52% | 83.52% | $45.00M | Nov 14, 2025 | ▲ 67.3K |
RENAISSANCE TECHNOLOGIES LLC wholesale-machinery, equipment & supplies | 103.5K | 78.17% | 78.17% | $42.64M | Nov 13, 2025 | ▲ 32.6K |
GEODE CAPITAL MANAGEMENT, LLC wholesale-machinery, equipment & supplies | 101.7K | 76.81% | 76.81% | $41.91M | Nov 12, 2025 | — held |
VIRTU FINANCIAL LLC wholesale-machinery, equipment & supplies | 97.3K | 73.46% | 73.46% | $40.00M | Nov 14, 2025 | ▲ 97.3K |
BLACKROCK, INC. wholesale-machinery, equipment & supplies | 75.5K | 57.03% | 57.03% | $31.11M | Nov 12, 2025 | — held |
CITADEL ADVISORS LLC wholesale-machinery, equipment & supplies | 72.2K | 54.50% | 54.50% | $29.73M | Nov 14, 2025 | ▲ 72.2K |
PRIVATE ADVISOR GROUP, LLC wholesale-machinery, equipment & supplies | 42.0K | 31.73% | 31.73% | $17.31M | Nov 13, 2025 | ▲ 2.6K |
TWO SIGMA SECURITIES, LLC wholesale-machinery, equipment & supplies | 28.4K | 21.47% | 21.47% | $11.71M | Nov 14, 2025 | ▲ 28.4K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
8
Increased
+331.3K shares3
New Positions
first time holders5
Decreased
−231.9K shares8
Sold Out
fully exitedNet shares change (top 50)
+99.4K
+331.3K / −231.9K
Net new holders
-2
3 new / 8 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
UGRO insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
1
Buy transactions
11
Sell transactions
0.09
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
AWM Investment Company, Inc. 10 percent owner | Dec 13, 2024 | Sale | 18,802 | $1.19 | $22.5K | 1.21M | Form 4 ↗ |
AWM Investment Company, Inc. 10 percent owner | Dec 10, 2024 | Sale | 33,839 | $1.22 | $41.3K | 1.26M | Form 4 ↗ |
AWM Investment Company, Inc. 10 percent owner | Dec 11, 2024 | Sale | 17,092 | $1.22 | $20.9K | 1.24M | Form 4 ↗ |
AWM Investment Company, Inc. 10 percent owner | Dec 12, 2024 | Sale | 7,400 | $1.21 | $9.0K | 1.23M | Form 4 ↗ |
AWM Investment Company, Inc. 10 percent owner | Dec 5, 2024 | Sale | 10,000 | $1.27 | $12.7K | 1.34M | Form 4 ↗ |
AWM Investment Company, Inc. 10 percent owner | Dec 6, 2024 | Sale | 24,760 | $1.26 | $31.3K | 1.31M | Form 4 ↗ |
AWM Investment Company, Inc. 10 percent owner | Dec 9, 2024 | Sale | 20,916 | $1.23 | $25.8K | 1.29M | Form 4 ↗ |
AWM Investment Company, Inc. 10 percent owner | Nov 26, 2024 | Sale | 52,188 | $1.39 | $72.3K | 1.35M | Form 4 ↗ |
AWM Investment Company, Inc. 10 percent owner | Nov 27, 2024 | Sale | 3 | $1.48 | $4.44 | 1.35M | Form 4 ↗ |
AWM Investment Company, Inc. 10 percent owner | Nov 19, 2024 | Sale | 75 | $1.53 | $114.75 | 1.40M | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
urban-gro, Inc. (UGRO) is primarily owned by institutional investors, who hold approximately 100.0% of total shares outstanding. Company insiders own approximately 21.71%, while retail and public investors account for the remaining 0.00%.
The largest institutional shareholder of urban-gro, Inc. is FLAGSHIP HARBOR ADVISORS, LLC, holding approximately 244,189 shares — equal to 1.84% of outstanding shares — as of September 30, 2025.
A total of 26 institutional investors currently hold UGRO stock, with a combined institutional value of approximately $461,292 as of the most recent 13F filing period.
Frequently asked questions
UGRO ownershipurban-gro, Inc. (UGRO) is primarily owned by institutional investors, who hold approximately 100.0% of shares. The largest shareholder is FLAGSHIP HARBOR ADVISORS, LLC with a 1.84% stake. Company insiders hold 21.71%. Data sourced from SEC Form 13F as of September 30, 2025.