Williams-Sonoma, Inc.
Williams-Sonoma, Inc. (WSM) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · WSM · as of Sep 30, 2025
Ownership Breakdown
975
Institutional Holders
▲ 19 vs Q2
$21.95B
Total Inst. Value
▲ $3.27B vs Q2
117.75M
Shares Outstanding
freeFloat 98.68%
112.37M
13F Shares Held
▼ 1.94M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
WSM largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC retail-home furniture, furnishings & equipment stores | 15.61M | 12.78% | 12.78% | $3.05T | Nov 7, 2025 | ▲ 6.7K |
BLACKROCK, INC. retail-home furniture, furnishings & equipment stores | 11.73M | 9.60% | 9.60% | $2.29T | Nov 12, 2025 | ▼ 370.0K |
ARISTOTLE CAPITAL MANAGEMENT, LLC retail-home furniture, furnishings & equipment stores | 9.14M | 7.48% | 7.48% | $1.79T | Nov 14, 2025 | ▼ 9.4K |
BLACKHILL CAPITAL INC retail-home furniture, furnishings & equipment stores | 7.70M | 6.31% | 6.31% | $1.51T | Nov 13, 2025 | ▼ 24.0K |
STATE STREET CORP retail-home furniture, furnishings & equipment stores | 6.14M | 5.03% | 5.03% | $1.20T | Nov 14, 2025 | ▲ 147.8K |
FMR LLC retail-home furniture, furnishings & equipment stores | 3.94M | 3.22% | 3.22% | $769.57B | Nov 13, 2025 | ▲ 2.04M |
GEODE CAPITAL MANAGEMENT, LLC retail-home furniture, furnishings & equipment stores | 3.55M | 2.91% | 2.91% | $692.13B | Nov 12, 2025 | ▲ 23.7K |
FIRST TRUST ADVISORS LP retail-home furniture, furnishings & equipment stores | 2.27M | 1.86% | 1.86% | $443.57B | Nov 12, 2025 | ▲ 533.0K |
D. E. SHAW & CO., INC. retail-home furniture, furnishings & equipment stores | 1.87M | 1.53% | 1.53% | $365.43B | Nov 14, 2025 | ▼ 117.8K |
UBS ASSET MANAGEMENT AMERICAS INC retail-home furniture, furnishings & equipment stores | 1.79M | 1.46% | 1.46% | $349.57B | Nov 14, 2025 | ▼ 159.7K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
23
Increased
+5.99M shares1
New Positions
first time holders26
Decreased
−5.45M shares0
Sold Out
fully exitedNet shares change (top 50)
+543.1K
+5.99M / −5.45M
Net new holders
-2
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
WSM insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
10
Buy transactions
27
Sell transactions
0.37
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
ALBER LAURA PRESIDENT & CEO | May 27, 2026 | Sale | 15,000 | $200.00 | $3.00M | 923.5K | Form 4 ↗ |
ALBER LAURA PRESIDENT & CEO | May 14, 2026 | Sale | 7,302 | $171.93 | $1.26M | 951.2K | Form 4 ↗ |
ALBER LAURA PRESIDENT & CEO | May 14, 2026 | Sale | 9,689 | $172.72 | $1.67M | 941.5K | Form 4 ↗ |
ALBER LAURA PRESIDENT & CEO | May 14, 2026 | Sale | 2,609 | $173.78 | $453.4K | 938.9K | Form 4 ↗ |
ALBER LAURA PRESIDENT & CEO | May 14, 2026 | Sale | 400 | $174.57 | $69.8K | 938.5K | Form 4 ↗ |
Campion Andrew director | May 4, 2026 | Award | 151 | — | — | 151 | Form 4 ↗ |
Bracey Esi Eggleston director | May 4, 2026 | Award | 151 | — | — | 151 | Form 4 ↗ |
Ready William J director | May 4, 2026 | Award | 161 | — | — | 161 | Form 4 ↗ |
Huffington Arianna director | May 4, 2026 | Award | 145 | — | — | 1.9K | Form 4 ↗ |
ALBER LAURA PRESIDENT & CEO | Apr 17, 2026 | Sale | 15,000 | $200.00 | $3.00M | 958.5K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Williams-Sonoma, Inc. (WSM) is primarily owned by institutional investors, who hold approximately 95.4% of total shares outstanding. Company insiders own approximately 1.32%, while retail and public investors account for the remaining 3.25%.
The largest institutional shareholder of Williams-Sonoma, Inc. is VANGUARD GROUP INC, holding approximately 15.61 million shares — equal to 12.78% of outstanding shares — as of September 30, 2025.
A total of 975 institutional investors currently hold WSM stock, with a combined institutional value of approximately $21.95 billion as of the most recent 13F filing period.
Frequently asked questions
WSM ownershipWilliams-Sonoma, Inc. (WSM) is primarily owned by institutional investors, who hold approximately 95.4% of shares. The largest shareholder is VANGUARD GROUP INC with a 12.78% stake. Company insiders hold 1.32%. Data sourced from SEC Form 13F as of September 30, 2025.