Harley-Davidson, Inc.
Harley-Davidson, Inc. (HOG) Stock Forecast & Analyst Price Target
Wall Street consensus, 12-month price targets, model projections, and EPS/revenue estimates — from analyst data and price history.
hog · stock forecast · 35 analysts (3M) · FMP · updated Jun 8, 2026
Analyst Rating & Consensus
Based on 35 Wall Street analysts in the past 3 months
Hold
35 analysts
consensus
Rating Breakdown
12-Month Price Target
High
$28.00
Consensus
$23.60
-5.7% upside
Low
$15.00
Median: $25 · Last Close: $25.02
12-Month Price Target Forecast
Historical closing prices + analyst 12-month price target forecast cone
Consensus Target
$23.60
-5.7% upside
High Target
$28
11.9%
Low Target
$15
-40.0%
Current Price
$25.02
as of today
Based on analyst price targets, the HOG stock price prediction for the next 12 months ranges from $15 to $28. The consensus HOG price forecast of $23.60 implies -5.7% upside from the current price of $25.02.
Short-Term Price Prediction
Algorithmically generated · Updated daily
| Date | Predicted Price | Change |
|---|---|---|
| 2026-06-09 | $25.08 | ↑ 0.28% |
1-day model range: $24.94–$25.22. Peak: $25.22 (+0.28%).
Long-Term Stock Price Prediction
Annual stock price forecast · 2027 / 2028 / 2029 / 2030 / 2031
| Year | Avg Price | Change |
|---|---|---|
| 2027 | $21 | -17.8% |
| 2028 | $18 | -26.5% |
| 2029 | $17 | -31.2% |
| 2030 | $17 | -33.9% |
| 2031 | — | -35.4% |
Stock Forecast Based on Technical Analysis
14 TA signals (SMA×6 + EMA×6 + RSI + MACD) · EEAT method transparency
Market Sentiment
BULLISH
Based on 14 technical indicators
Refreshes daily from EOD close
Moving Averages · HOG · Jun 8, 2026
Latest Analyst Ratings & Upgrades
| Date | Brokerage | Action | Rating |
|---|---|---|---|
| 2026-05-19 | Morgan Stanley | Maintains | Underweight→Underweight |
| 2026-05-11 | UBS | Maintains | Neutral→Neutral |
| 2026-05-07 | Citigroup | Maintains | Neutral→Neutral |
| 2026-05-06 | Wells Fargo | Maintains | Underweight→Underweight |
| 2026-03-04 | UBS | Maintains | Neutral→Neutral |
| 2026-01-14 | Citigroup | Maintains | Neutral→Neutral |
| 2025-11-19 | Morgan Stanley | Maintains | Underweight→Underweight |
| 2025-11-13 | UBS | Maintains | Neutral→Neutral |
| 2025-11-10 | DA Davidson | Maintains | Buy→Buy |
| 2025-10-27 | Morgan Stanley | Downgrade ↓ | Equal Weight→Underweight |
Wall Street analysts have recently issued updated ratings on Harley-Davidson, Inc. (HOG) stock. Of the recent 245 rating actions, 29 were upgrades and 42 were downgrades. 35 analysts currently cover HOG.
Analyst Recommendation Trends
HOG analyst recommendation trends show decreasing buy-side sentiment over the past 6 months. Buy rating actions changed from 1 to 0 per month.
Financial Forecast: EPS & Revenue Estimates
Revenue This Year
$4.2B
↑ 8.5% YoY
Revenue Next Year
$3.7B
↓ 11.7% YoY
EPS This Year
$3.64
EPS Next Year
$4.14
↑ 13.6% YoY
EPS ForecastReported vs Estimated
Analysts forecast HOG EPS of $3.64 for the current fiscal year, based on estimates from 8 analysts. The HOG revenue forecast is $4.2B for the current year. These are analyst consensus estimates via FMP / S&P Global.
About Forecast & Price Prediction
The HOG stock forecast is supported by two independent data sources: analyst consensus ratings from 35 Wall Street analysts (S&P Global / FMP), and technical analysis calculated from historical EOD price data. The consensus HOG price target is $23.60 (-5.7% upside), with an analyst consensus of Hold.
The HOG short-term stock prediction for tomorrow is $25.08 (+0.28%). The HOG stock price prediction for 2027 estimates an average of $21. The HOG stock prediction for 2030 projects a range of $16–$18.
Harley-Davidson, Inc. trades on NYSE under the ticker HOG. The HOG stock outlook for 2027 is broadly mixed, supported by a Hold consensus among 23% of covering analysts.
Frequently asked questions
HOG forecast · 8 questionsAccording to 35 Wall Street analysts, the average 12-month HOG price target is $23.60, with a high forecast of $28.00 and a low of $15.00. The median price target is shown in the chart above when available. This implies -5.7% potential upside from the current price of $25.02.
· Analyst data: Financial Modeling Prep (FMP) · S&P Global Market Intelligence · Technical analysis: FMP /historical-price-eod/light · Updated: Hourly (analyst) · Daily (technical)
⚠ This information is provided for informational purposes only and does not constitute investment advice. Short-term and long-term price predictions are algorithmically generated and carry significant uncertainty. Past performance does not guarantee future results. Always conduct your own due diligence before making investment decisions.