Companies: 10,795·Total market cap: $144.5T
Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc.

SBHNYSEConsumer Cyclical● Active
$12.71
+$0.63(+5.22%)
Market Cap$1.2B
P/E Ratio
52W High$17.92
52W Low$8.45
Overview

Sally Beauty Holdings, Inc. (SBH) Stock Forecast & Analyst Price Target

Wall Street consensus, 12-month price targets, model projections, and EPS/revenue estimates — from analyst data and price history.

sbh · stock forecast · 30 analysts (3M) · FMP · updated Jun 8, 2026

Analyst Rating & Consensus

Based on 30 Wall Street analysts in the past 3 months

SellBuy

Hold

30 analysts

consensus

Rating Breakdown

Strong Buy
0
Buy
9
Hold
17
Sell
4
Strong Sell
0
Total: 30 · Buy rate: 30.0%

12-Month Price Target

High

$20.00

Consensus

$17.75

+39.2% upside

Low

$16.00

Median: $17.5 · Last Close: $12.75

The Sally Beauty Holdings, Inc. (SBH) analyst consensus is Hold, based on ratings from 30 Wall Street analysts over the past 3 months. The average 12-month SBH price target is $17.75, representing +39.2% upside from the current price of $12.75.

12-Month Price Target Forecast

Historical closing prices + analyst 12-month price target forecast cone

Historical priceConsensus $18 (39.2%)

Consensus Target

$17.75

39.2% upside

High Target

$20

56.9%

Low Target

$16

25.5%

Current Price

$12.75

as of today

Based on analyst price targets, the SBH stock price prediction for the next 12 months ranges from $16 to $20. The consensus SBH price forecast of $17.75 implies 39.2% upside from the current price of $12.75.

Short-Term Price Prediction

Algorithmically generated · Updated daily

DatePredicted PriceChange
2026-06-09$12.591.29%

1-day model range: $12.52–$12.65. Peak: $12.65 (-1.29%).

Long-Term Stock Price Prediction

Annual stock price forecast · 2027 / 2028 / 2029 / 2030 / 2031

YearAvg PriceChange
2027$11-16.0%
2028$10-23.4%
2029$9-27.2%
2030$9-29.1%
2031-30.1%
Confidence:Medium

Stock Forecast Based on Technical Analysis

14 TA signals (SMA×6 + EMA×6 + RSI + MACD) · EEAT method transparency

Market Sentiment

NEUTRAL

Based on 14 technical indicators

43%7%50%
6Buy
1Neutral
7Sell
RSI (14)62.5Neutral
MACDBEARISH

Refreshes daily from EOD close

Moving Averages · SBH · Jun 8, 2026

Simple Moving Average (SMA)
MA 5$12.29BUY
MA 10$12.68BUY
MA 20$12.49BUY
MA 50$13.43SELL
MA 100$14.39SELL
MA 200$14.70SELL
Current $SBH · Price above MA = BUY signal
Exponential Moving Average (EMA)
EMA 5$12.44BUY
EMA 10$12.52BUY
EMA 20$12.73BUY
EMA 50$13.34SELL
EMA 100$13.86SELL
EMA 200$13.78SELL
Current $SBH · Price above MA = BUY signal
How we calculate: Technical sentiment is derived from 14 indicators — SMA(5,10,20,50,100,200), EMA(5,10,20,50,100,200), RSI(14), and MACD(12,26,9) — calculated from historical EOD price data. BUY = current price above MA; SELL = below. 14 TA signals + historical EOD price data · Updated daily. Independent of analyst consensus data. Not investment advice.

Latest Analyst Ratings & Upgrades

Filter:
Morgan Stanley2026-05-12
Maintains
UnderweightUnderweight
TD Cowen2026-05-12
Maintains
BuyBuy
Canaccord Genuity2026-02-10
Maintains
BuyBuy
Morgan Stanley2026-02-10
Maintains
UnderweightUnderweight
Raymond James2026-01-21
Upgrade ↑
Market PerformOutperform
TD Cowen2026-01-21
Maintains
BuyBuy
Morgan Stanley2025-11-14
Maintains
UnderweightUnderweight
Jefferies2025-10-28
Maintains
HoldHold
Canaccord Genuity2025-09-15
Maintains
BuyBuy
TD Cowen2025-09-04
Maintains
BuyBuy

Wall Street analysts have recently issued updated ratings on Sally Beauty Holdings, Inc. (SBH) stock. Of the recent 144 rating actions, 20 were upgrades and 23 were downgrades. 30 analysts currently cover SBH.

Analyst Recommendation Trends

Buy ratings211
Hold ratings00
Sell ratings01↑ +1

SBH analyst recommendation trends show decreasing buy-side sentiment over the past 6 months. Buy rating actions changed from 2 to 1 per month.

Financial Forecast: EPS & Revenue Estimates

Revenue This Year

$3.7B

↓ 0.6% YoY

Revenue Next Year

$3.7B

↓ 0.8% YoY

EPS This Year

$1.66

EPS Next Year

$1.83

↑ 10.0% YoY

EPS ForecastReported vs Estimated

Reported EPSHistorical estimateAnalyst forecast (future)

Analysts forecast SBH EPS of $1.66 for the current fiscal year, based on estimates from 6 analysts. The SBH revenue forecast is $3.7B for the current year. These are analyst consensus estimates via FMP / S&P Global.

About Forecast & Price Prediction

The SBH stock forecast is supported by two independent data sources: analyst consensus ratings from 30 Wall Street analysts (S&P Global / FMP), and technical analysis calculated from historical EOD price data. The consensus SBH price target is $17.75 (+39.2% upside), with an analyst consensus of Hold.

The SBH short-term stock prediction for tomorrow is $12.59 (-1.29%). The SBH stock price prediction for 2027 estimates an average of $11. The SBH stock prediction for 2030 projects a range of $9–$10.

Sally Beauty Holdings, Inc. trades on NYSE under the ticker SBH. The SBH stock outlook for 2027 is broadly mixed, supported by a Hold consensus among 30% of covering analysts.

FAQ answers synthesize analyst targets, estimates, and on-page model outputs where shown.

Frequently asked questions

SBH forecast · 8 questions

According to 30 Wall Street analysts, the average 12-month SBH price target is $17.75, with a high forecast of $20.00 and a low of $16.00. The median price target is shown in the chart above when available. This implies +39.2% potential upside from the current price of $12.75.

SBH price targetWhat is SBH price targetSBH analyst price targetSBH 12-month target

· Analyst data: Financial Modeling Prep (FMP) · S&P Global Market Intelligence · Technical analysis: FMP /historical-price-eod/light · Updated: Hourly (analyst) · Daily (technical)

⚠ This information is provided for informational purposes only and does not constitute investment advice. Short-term and long-term price predictions are algorithmically generated and carry significant uncertainty. Past performance does not guarantee future results. Always conduct your own due diligence before making investment decisions.