Baozun Inc.

BZUNNASDAQConsumer Cyclical● Active

$2.71

+$0.06(+2.08%)

Market Cap$157173181

P/E Ratio—

52W High$4.88

52W Low$2.07

Avg Volume366K

Open$2.71

Beta0.51

Overview

Baozun Inc.（BZUN）股价预测与分析师目标价

华尔街共识、12 个月目标价、模型推演与 EPS/营收预期 — 来自分析师数据与历史行情。

bzun · 股价预测 · 13 位分析师（近3月）· FMP · 更新于 2026年6月8日

分析师评级与共识

基于过去 3 个月内 13 位华尔街分析师

Buy

13 位分析师

共识

评级分布

Strong Buy

Buy

Hold

Sell

Strong Sell

合计: 13 · 买入占比: 46.2%

12 个月目标价

High

$10.00

Consensus

$5.35

+94.2% upside

Low

$2.20

Median: $4.6 · Last Close: $2.75

Baozun Inc.（BZUN）的分析师共识为 Buy，基于过去 3 个月内 13 位华尔街分析师的评级。BZUN 的 12 个月平均目标价为 $5.35，相对当前价 $2.75 代表 +94.2% 的潜在上行空间。

12 个月目标价预测

历史收盘价 + 分析师 12 个月目标价预测区间

Historical priceConsensus $5 (94.2%)High $10Low $2.2

Consensus Target

$5.35

94.2% upside

High Target

$10

263.0%

Low Target

$2.2

-20.1%

Current Price

$2.75

as of today

Based on analyst price targets, the BZUN stock price prediction for the next 12 months ranges from $2.2 to $10. The consensus BZUN price forecast of $5.35 implies 94.2% upside from the current price of $2.75.

短期股价预测

算法生成 · 每日更新

Date	Predicted Price	Change	Min	Max
2026-06-09	$2.79	↑ 1.44%	$2.78	$2.81

1-day model range: $2.78–$2.81. Peak: $2.81 (+1.44%).

长期股价预测

年度股价预测 · 2027 / 2028 / 2029 / 2030 / 2031

Year	Low	Avg Price	High	Change
2027	$1	$1	$1	-50.0%
2028	$1	$1	$1	-62.5%
2029	$1	$1	$1	-67.2%
2030	$1	$1	$1	-69.2%
2031	$1	—	$1	-70.2%

Confidence:Medium

基于技术分析的股价预测

14 项技术面信号（SMA×6 + EMA×6 + RSI + MACD）· EEAT 方法论透明

Market Sentiment

BULLISH

Based on 14 technical indicators

79%7%14%

11Buy

1Neutral

2Sell

RSI (14)67.3Neutral

MACDBULLISH

Refreshes daily from EOD close

Moving Averages · BZUN · Jun 8, 2026

Simple Moving Average (SMA)

MA 5$2.68BUY

MA 10$2.64BUY

MA 20$2.62BUY

MA 50$2.66BUY

MA 100$2.62BUY

MA 200$2.97SELL

Current $BZUN · Price above MA = BUY signal

Exponential Moving Average (EMA)

EMA 5$2.68BUY

EMA 10$2.66BUY

EMA 20$2.65BUY

EMA 50$2.64BUY

EMA 100$2.68BUY

EMA 200$2.79SELL

Current $BZUN · Price above MA = BUY signal

How we calculate: Technical sentiment is derived from 14 indicators — SMA(5,10,20,50,100,200), EMA(5,10,20,50,100,200), RSI(14), and MACD(12,26,9) — calculated from historical EOD price data. BUY = current price above MA; SELL = below. 14 TA signals + historical EOD price data · Updated daily. Independent of analyst consensus data. Not investment advice.

Date	Brokerage	Action	Rating
2024-11-26	Citigroup	Maintains	Buy→Buy
2024-08-30	CLSA	Downgrade ↓	Outperform→Hold
2024-02-08	Daiwa Capital	Maintains	Outperform→Buy
2023-08-29	HSBC	Maintains	Hold→Hold
2023-08-15	Citigroup	Maintains	Buy→Buy
2023-05-31	Citigroup	Maintains	Buy→Buy
2023-03-27	Citigroup	Maintains	Buy→Buy
2023-03-23	HSBC	Maintains	Hold→Hold
2023-02-27	CLSA	Upgrade ↑	Underperform→Outperform
2023-01-11	JP Morgan	Upgrade ↑	Neutral→Overweight

分析师推荐趋势

Buy ratings1 → 1

Hold ratings1 → 0↓ 1

Sell ratings0 → 0

BZUN analyst recommendation trends show stable buy-side sentiment over the past 6 months. Buy rating actions changed from 1 to 1 per month.

财务预测：EPS 与营收一致预期

Revenue This Year

$9.8B

↓ 14.2% YoY

Revenue Next Year

$10.7B

↑ 9.6% YoY

EPS This Year

$0.73

EPS Next Year

$2.87

↑ 290.9% YoY

EPS ForecastReported vs Estimated

Reported EPSHistorical estimateAnalyst forecast (future)

Analysts forecast BZUN EPS of $0.73 for the current fiscal year, based on estimates from 2 analysts. The BZUN revenue forecast is $9.8B for the current year. These are analyst consensus estimates via FMP / S&P Global.

关于预测与目标价

BZUN 股价预测由两类独立数据源支撑：来自 13 位华尔街分析师（S&P Global / FMP）的共识评级，以及基于历史日终价计算的技术分析。BZUN 的共识目标价为 $5.35（+94.2% 上行空间），分析师共识为 Buy。

BZUN 的短期预测（明日）为 $2.79（+1.44%）。 BZUN 对 2027 年的股价预测均值为 $1。 BZUN 对 2030 年的预测区间为 $1–$1。

Baozun Inc. 在 NASDAQ 上市，代码 BZUN。BZUN 在 2027 年的整体展望偏积极，在覆盖分析师中约 46% 对应 Buy 共识。

常见问题答案综合分析师目标价、一致预期及页面展示的模型结果。

常见问题

BZUN 预测 · 8 个问题

根据 13 位华尔街分析师，BZUN 的 12 个月平均目标价为 $5.35，最高 $10.00、最低 $2.20。若有图表，中位目标价可在上方查看。相对当前价 $2.75，隐含约 +94.2% 的上行空间。

BZUN 目标价BZUN 分析师目标价BZUN 12个月目标价目标价 BZUN

· Analyst data: Financial Modeling Prep (FMP) · S&P Global Market Intelligence · Technical analysis: FMP /historical-price-eod/light · Updated: Hourly (analyst) · Daily (technical)

⚠ This information is provided for informational purposes only and does not constitute investment advice. Short-term and long-term price predictions are algorithmically generated and carry significant uncertainty. Past performance does not guarantee future results. Always conduct your own due diligence before making investment decisions.