Affirm Holdings, Inc.
Affirm Holdings, Inc. (AFRM) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · AFRM · as of Sep 30, 2025
Ownership Breakdown
691
Institutional Holders
▲ 68 vs Q2
$16.58B
Total Inst. Value
▲ $1.10B vs Q2
334.90M
Shares Outstanding
freeFloat 83.98%
227.30M
13F Shares Held
▲ 3.15M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
AFRM largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC personal credit institutions | 24.42M | 7.47% | 7.47% | $1.78T | Nov 7, 2025 | ▲ 223.3K |
CAPITAL RESEARCH GLOBAL INVESTORS personal credit institutions | 23.04M | 7.05% | 7.05% | $1.68T | Nov 13, 2025 | ▼ 658.6K |
MORGAN STANLEY personal credit institutions | 22.97M | 7.03% | 7.03% | $1.68T | May 27, 2026 | ▲ 800.5K |
CAPITAL WORLD INVESTORS personal credit institutions | 21.20M | 6.49% | 6.49% | $1.55T | Nov 13, 2025 | ▲ 18.5K |
BLACKROCK, INC. personal credit institutions | 17.71M | 5.42% | 5.42% | $1.29T | Nov 12, 2025 | ▲ 2.07M |
FMR LLC personal credit institutions | 12.24M | 3.74% | 3.74% | $894.53B | Nov 13, 2025 | ▲ 2.61M |
DURABLE CAPITAL PARTNERS LP personal credit institutions | 6.27M | 1.92% | 1.92% | $458.10B | Nov 14, 2025 | ▼ 1.12M |
SUSQUEHANNA INTERNATIONAL GROUP, LLP personal credit institutions | 6.06M | 1.85% | 1.85% | $443.00B | Nov 14, 2025 | ▲ 2.71M |
BAILLIE GIFFORD & CO personal credit institutions | 5.90M | 1.80% | 1.80% | $430.83B | Oct 31, 2025 | ▼ 1.64M |
SUSQUEHANNA INTERNATIONAL GROUP, LLP personal credit institutions | 5.88M | 1.80% | 1.80% | $429.69B | Nov 14, 2025 | ▲ 1.54M |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
32
Increased
+30.70M shares1
New Positions
first time holders14
Decreased
−8.73M shares0
Sold Out
fully exitedNet shares change (top 50)
+21.97M
+30.70M / −8.73M
Net new holders
+19
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
AFRM insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
7
Buy transactions
17
Sell transactions
0.41
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Watson Noel Bertram director | May 13, 2026 | Sale | 2,000 | $65.00 | $130.0K | 36.1K | Form 4 ↗ |
Michalek Libor President | May 1, 2026 | Tax Withhold | 1,089 | $67.54 | $73.6K | 217.0K | Form 4 ↗ |
Adkins Katherine Chief Legal Officer | May 1, 2026 | Tax Withhold | 634 | $67.54 | $42.8K | 139.3K | Form 4 ↗ |
Linford Michael Chief Operating Officer | May 1, 2026 | Tax Withhold | 974 | $67.54 | $65.8K | 110.9K | Form 4 ↗ |
Watson Noel Bertram director | Apr 14, 2026 | Sale | 2,000 | $55.00 | $110.0K | 38.1K | Form 4 ↗ |
Quarles Christa S director | Apr 7, 2026 | J-Other | 53,697 | — | — | 68.7K | Form 4 ↗ |
Quarles Christa S director | Apr 2, 2026 | C-Conversion | 60,445 | $0.00 | $0.604 | 182.8K | Form 4 ↗ |
Quarles Christa S director | Apr 2, 2026 | J-Other | 60,445 | — | — | 122.4K | Form 4 ↗ |
Quarles Christa S director | Apr 2, 2026 | C-Conversion | 60,445 | — | — | 60.4K | Form 4 ↗ |
Adkins Katherine Chief Legal Officer | Apr 1, 2026 | Tax Withhold | 634 | $45.54 | $28.9K | 138.5K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Affirm Holdings, Inc. (AFRM) is primarily owned by institutional investors, who hold approximately 67.9% of total shares outstanding. Company insiders own approximately 16.02%, while retail and public investors account for the remaining 16.10%.
The largest institutional shareholder of Affirm Holdings, Inc. is VANGUARD GROUP INC, holding approximately 24.42 million shares — equal to 7.47% of outstanding shares — as of September 30, 2025.
A total of 691 institutional investors currently hold AFRM stock, with a combined institutional value of approximately $16.58 billion as of the most recent 13F filing period.
Frequently asked questions
AFRM ownershipAffirm Holdings, Inc. (AFRM) is primarily owned by institutional investors, who hold approximately 67.9% of shares. The largest shareholder is VANGUARD GROUP INC with a 7.47% stake. Company insiders hold 16.02%. Data sourced from SEC Form 13F as of September 30, 2025.