AppFolio, Inc.
AppFolio, Inc. (APPF) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · APPF · as of Sep 30, 2025
Ownership Breakdown
427
Institutional Holders
▲ 34 vs Q2
$5.55B
Total Inst. Value
▲ $817.05M vs Q2
35.86M
Shares Outstanding
freeFloat 96.46%
20.17M
13F Shares Held
▼ 390,004 vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
APPF largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-prepackaged software | 2.46M | 6.85% | 6.85% | $677.85B | Nov 7, 2025 | ▲ 55.3K |
BLACKROCK, INC. services-prepackaged software | 2.41M | 6.72% | 6.72% | $665.15B | Nov 12, 2025 | ▲ 56.9K |
ASHE CAPITAL MANAGEMENT, LP services-prepackaged software | 1.33M | 3.71% | 3.71% | $366.98B | Nov 14, 2025 | — held |
PRINCIPAL FINANCIAL GROUP INC services-prepackaged software | 1.17M | 3.25% | 3.25% | $321.64B | Nov 4, 2025 | ▲ 333.9K |
STATE STREET CORP services-prepackaged software | 678.1K | 1.89% | 1.89% | $186.92B | Nov 14, 2025 | ▼ 14.1K |
KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC services-prepackaged software | 615.6K | 1.71% | 1.71% | $169.70B | Nov 13, 2025 | ▼ 70.8K |
PRICE T ROWE ASSOCIATES INC /MD/ services-prepackaged software | 571.1K | 1.59% | 1.59% | $157.43B | Nov 14, 2025 | ▲ 116.6K |
WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC services-prepackaged software | 552.0K | 1.54% | 1.54% | $152.16B | Nov 12, 2025 | ▼ 181.5K |
GILDER GAGNON HOWE & CO LLC services-prepackaged software | 517.8K | 1.44% | 1.44% | $142.72B | Nov 14, 2025 | ▼ 7.6K |
FMR LLC services-prepackaged software | 495.0K | 1.38% | 1.38% | $136.45B | Nov 13, 2025 | ▼ 79.4K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
17
Increased
+1.03M shares4
New Positions
first time holders27
Decreased
−1.35M shares0
Sold Out
fully exitedNet shares change (top 50)
324.9K
+1.03M / −1.35M
Net new holders
-6
4 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
APPF insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
1
Buy transactions
31
Sell transactions
0.03
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Trigg William Shane Chief Executive Officer | May 15, 2026 | Sale | 1,436 | $151.68 | $217.8K | 78.7K | Form 4 ↗ |
Trigg William Shane Chief Executive Officer | May 15, 2026 | Sale | 1,486 | $152.70 | $226.9K | 77.2K | Form 4 ↗ |
Trigg William Shane Chief Executive Officer | May 15, 2026 | Sale | 662 | $153.85 | $101.8K | 76.5K | Form 4 ↗ |
Barat Elizabeth Erin Chief People Officer | May 10, 2026 | Tax Withhold | 301 | $166.59 | $50.1K | 24.5K | Form 4 ↗ |
Barat Elizabeth Erin Chief People Officer | May 10, 2026 | Tax Withhold | 270 | $166.59 | $45.0K | 24.2K | Form 4 ↗ |
Barat Elizabeth Erin Chief People Officer | May 10, 2026 | Tax Withhold | 142 | $166.59 | $23.7K | 24.1K | Form 4 ↗ |
Barat Elizabeth Erin Chief People Officer | May 10, 2026 | Tax Withhold | 102 | $166.59 | $17.0K | 24.0K | Form 4 ↗ |
Barat Elizabeth Erin Chief People Officer | May 10, 2026 | Tax Withhold | 146 | $166.59 | $24.3K | 23.8K | Form 4 ↗ |
Barat Elizabeth Erin Chief People Officer | May 10, 2026 | Tax Withhold | 110 | $166.59 | $18.3K | 23.7K | Form 4 ↗ |
Barat Elizabeth Erin Chief People Officer | May 10, 2026 | Tax Withhold | 88 | $166.59 | $14.7K | 23.6K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
AppFolio, Inc. (APPF) is primarily owned by institutional investors, who hold approximately 56.2% of total shares outstanding. Company insiders own approximately 3.54%, while retail and public investors account for the remaining 40.22%.
The largest institutional shareholder of AppFolio, Inc. is VANGUARD GROUP INC, holding approximately 2.46 million shares — equal to 6.85% of outstanding shares — as of September 30, 2025.
A total of 427 institutional investors currently hold APPF stock, with a combined institutional value of approximately $5.55 billion as of the most recent 13F filing period.
Frequently asked questions
APPF ownershipAppFolio, Inc. (APPF) is primarily owned by institutional investors, who hold approximately 56.2% of shares. The largest shareholder is VANGUARD GROUP INC with a 6.85% stake. Company insiders hold 3.54%. Data sourced from SEC Form 13F as of September 30, 2025.