AXIL Brands, Inc.
AXIL Brands, Inc. (AXIL) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · AXIL · as of Sep 30, 2025
Ownership Breakdown
14
Institutional Holders
▼ 2 vs Q2
$5.57M
Total Inst. Value
▲ $915,301 vs Q2
6.82M
Shares Outstanding
freeFloat 50.95%
905,683
13F Shares Held
▲ 148,746 vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
AXIL largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
PRIVATE ADVISORY GROUP LLC perfumes, cosmetics & other toilet preparations | 334.8K | 5.20% | 5.20% | $2.11B | Nov 10, 2025 | ▲ 31.1K |
DIVERSIFY WEALTH MANAGEMENT, LLC perfumes, cosmetics & other toilet preparations | 245.2K | 3.81% | 3.81% | $1.41B | Nov 12, 2025 | ▲ 77.3K |
SOLTIS INVESTMENT ADVISORS LLC perfumes, cosmetics & other toilet preparations | 155.0K | 2.41% | 2.41% | $976.51M | Nov 12, 2025 | — held |
VANGUARD GROUP INC perfumes, cosmetics & other toilet preparations | 55.0K | 85.35% | 85.35% | $346.30M | Nov 7, 2025 | ▲ 32.4K |
WELLS FARGO & COMPANY/MN perfumes, cosmetics & other toilet preparations | 39.7K | 61.62% | 61.62% | $250.03M | Nov 13, 2025 | — held |
GEODE CAPITAL MANAGEMENT, LLC perfumes, cosmetics & other toilet preparations | 26.3K | 40.87% | 40.87% | $165.85M | Nov 12, 2025 | ▲ 1.2K |
CETERA INVESTMENT ADVISERS perfumes, cosmetics & other toilet preparations | 25.1K | 38.89% | 38.89% | $157.81M | Nov 14, 2025 | NEW |
FNY INVESTMENT ADVISERS, LLC perfumes, cosmetics & other toilet preparations | 13.3K | 20.60% | 20.60% | $83.00M | Dec 15, 2025 | NEW |
BLACKROCK, INC. perfumes, cosmetics & other toilet preparations | 8.6K | 13.30% | 13.30% | $53.95M | Nov 12, 2025 | ▲ 248 |
GLASS JACOBSON INVESTMENT ADVISORS LLC perfumes, cosmetics & other toilet preparations | 2.5K | 3.88% | 3.88% | $15.76M | Oct 29, 2025 | — held |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
5
Increased
+142.3K shares2
New Positions
first time holders2
Decreased
−1.3K shares4
Sold Out
fully exitedNet shares change (top 50)
+140.9K
+142.3K / −1.3K
Net new holders
+1
2 new / 4 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
AXIL insider trading · insider activity
Source: SEC Form 4
Insiders have been net buyers of shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
2
Buy transactions
1
Sell transactions
2.00
Buy/Sell ratio
$1M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Ohri Manu director | Jan 15, 2026 | Award | 5,000 | — | — | 15.0K | Form 4 ↗ |
Penna Thomas director | Jan 15, 2026 | Award | 5,000 | — | — | 23.0K | Form 4 ↗ |
HUNDT NANCY director | Jan 15, 2026 | Award | 5,000 | — | — | 17.3K | Form 4 ↗ |
Brown Jeffrey B. CFO, COO | Nov 3, 2025 | C-Conversion | 900,000 | — | — | 300.0K | Form 4 ↗ |
Brown Jeffrey B. CFO, COO | Nov 3, 2025 | C-Conversion | 45,000 | $0.00 | $4.5 | 145.0K | Form 4 ↗ |
Brown Jeffrey B. CFO, COO | Oct 28, 2025 | Purchase | 1,200,000 | — | — | 1.20M | Form 4 ↗ |
Brown Jeffrey B. CFO, COO | Jan 10, 2025 | C-Conversion | 100,000 | $0.00 | $10 | 100.0K | Form 4 ↗ |
Brown Jeffrey B. CFO, COO | Jan 10, 2025 | C-Conversion | 2,000,000 | — | — | 0 | Form 4 ↗ |
Dunne Peter Philip director | Jan 13, 2025 | Award | 5,000 | — | — | 31.3K | Form 4 ↗ |
Ohri Manu director | Jan 13, 2025 | Award | 5,000 | — | — | 10.0K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
AXIL Brands, Inc. (AXIL) is primarily owned by institutional investors, who hold approximately 13.3% of total shares outstanding. Company insiders own approximately 49.05%, while retail and public investors account for the remaining 37.66%.
The largest institutional shareholder of AXIL Brands, Inc. is PRIVATE ADVISORY GROUP LLC, holding approximately 334,756 shares — equal to 5.20% of outstanding shares — as of September 30, 2025.
A total of 14 institutional investors currently hold AXIL stock, with a combined institutional value of approximately $5,567,725 as of the most recent 13F filing period.
Frequently asked questions
AXIL ownershipAXIL Brands, Inc. (AXIL) is primarily owned by institutional investors, who hold approximately 13.3% of shares. The largest shareholder is PRIVATE ADVISORY GROUP LLC with a 5.20% stake. Company insiders hold 49.05%. Data sourced from SEC Form 13F as of September 30, 2025.