Companies: 10,795·Total market cap: $144.5T
Bread Financial Holdings, Inc.

Bread Financial Holdings, Inc.

BFHNYSEFinancial Services● Active
$91.20
+$0.09(+0.10%)
Market Cap$3.7B
P/E Ratio
52W High$99.13
52W Low$49.17

Bread Financial Holdings, Inc. (BFH) Stock Forecast & Analyst Price Target

Wall Street consensus, 12-month price targets, model projections, and EPS/revenue estimates — from analyst data and price history.

bfh · stock forecast · 37 analysts (3M) · FMP · updated Jun 8, 2026

Analyst Rating & Consensus

Based on 37 Wall Street analysts in the past 3 months

SellBuy

Hold

37 analysts

consensus

Rating Breakdown

Strong Buy
0
Buy
15
Hold
19
Sell
3
Strong Sell
0
Total: 37 · Buy rate: 40.5%

12-Month Price Target

High

$105

Consensus

$93.14

+2.1% upside

Low

$70.00

Median: $98 · Last Close: $91.20

The Bread Financial Holdings, Inc. (BFH) analyst consensus is Hold, based on ratings from 37 Wall Street analysts over the past 3 months. The average 12-month BFH price target is $93.14, representing +2.1% upside from the current price of $91.20.

12-Month Price Target Forecast

Historical closing prices + analyst 12-month price target forecast cone

Historical priceConsensus $93 (2.1%)

Consensus Target

$93.14

2.1% upside

High Target

$105

15.1%

Low Target

$70

-23.2%

Current Price

$91.20

as of today

Based on analyst price targets, the BFH stock price prediction for the next 12 months ranges from $70 to $105. The consensus BFH price forecast of $93.14 implies 2.1% upside from the current price of $91.20.

Short-Term Price Prediction

Bull

Algorithmically generated · Updated daily

DatePredicted PriceChange
2026-06-09$93.822.88%

1-day model range: $93.48–$94.17. Peak: $94.17 (+2.88%).

Long-Term Stock Price Prediction

Annual stock price forecast · 2027 / 2028 / 2029 / 2030 / 2031

YearAvg PriceChange
2027$163+78.5%
2028$239+162.5%
2029$307+236.7%
2030$359+293.7%
2031+333.8%
Confidence:Medium

Stock Forecast Based on Technical Analysis

14 TA signals (SMA×6 + EMA×6 + RSI + MACD) · EEAT method transparency

Market Sentiment

BULLISH

Based on 14 technical indicators

93%7%0%
13Buy
1Neutral
0Sell
RSI (14)62.8Neutral
MACDBULLISH

Refreshes daily from EOD close

Moving Averages · BFH · Jun 8, 2026

Simple Moving Average (SMA)
MA 5$90.67BUY
MA 10$89.87BUY
MA 20$87.81BUY
MA 50$84.90BUY
MA 100$79.05BUY
MA 200$72.47BUY
Current $BFH · Price above MA = BUY signal
Exponential Moving Average (EMA)
EMA 5$90.59BUY
EMA 10$89.76BUY
EMA 20$88.46BUY
EMA 50$85.04BUY
EMA 100$80.53BUY
EMA 200$74.18BUY
Current $BFH · Price above MA = BUY signal
How we calculate: Technical sentiment is derived from 14 indicators — SMA(5,10,20,50,100,200), EMA(5,10,20,50,100,200), RSI(14), and MACD(12,26,9) — calculated from historical EOD price data. BUY = current price above MA; SELL = below. 14 TA signals + historical EOD price data · Updated daily. Independent of analyst consensus data. Not investment advice.

Latest Analyst Ratings & Upgrades

Filter:
Evercore ISI Group2026-04-29
Maintains
OutperformOutperform
Keefe, Bruyette & Woods2026-04-24
Maintains
OutperformOutperform
TD Cowen2026-04-24
Maintains
HoldHold
Barclays2026-04-24
Maintains
UnderweightUnderweight
BTIG2026-04-23
Maintains
BuyBuy
Morgan Stanley2026-04-16
Upgrade ↑
UnderweightEqual Weight
Barclays2026-04-06
Maintains
UnderweightUnderweight
Evercore ISI Group2026-04-06
Maintains
OutperformOutperform
Barclays2026-01-30
Maintains
UnderweightUnderweight
TD Cowen2026-01-30
Maintains
HoldHold

Wall Street analysts have recently issued updated ratings on Bread Financial Holdings, Inc. (BFH) stock. Of the recent 245 rating actions, 29 were upgrades and 32 were downgrades. 37 analysts currently cover BFH.

Analyst Recommendation Trends

Buy ratings04↑ +4
Hold ratings12↑ +1
Sell ratings321

BFH analyst recommendation trends show increasing buy-side sentiment over the past 6 months. Buy rating actions changed from 0 to 4 per month.

Financial Forecast: EPS & Revenue Estimates

Revenue This Year

$3.9B

↓ 1.8% YoY

Revenue Next Year

$3.8B

↓ 1.7% YoY

EPS This Year

$6.93

EPS Next Year

$10.25

↑ 47.9% YoY

EPS ForecastReported vs Estimated

Reported EPSHistorical estimateAnalyst forecast (future)

Analysts forecast BFH EPS of $6.93 for the current fiscal year, based on estimates from 8 analysts. The BFH revenue forecast is $3.9B for the current year. These are analyst consensus estimates via FMP / S&P Global.

About Forecast & Price Prediction

The BFH stock forecast is supported by two independent data sources: analyst consensus ratings from 37 Wall Street analysts (S&P Global / FMP), and technical analysis calculated from historical EOD price data. The consensus BFH price target is $93.14 (+2.1% upside), with an analyst consensus of Hold.

The BFH short-term stock prediction for tomorrow is $93.82 (+2.88%). The BFH stock price prediction for 2027 estimates an average of $163. The BFH stock prediction for 2030 projects a range of $345–$374.

Bread Financial Holdings, Inc. trades on NYSE under the ticker BFH. The BFH stock outlook for 2027 is broadly mixed, supported by a Hold consensus among 41% of covering analysts.

FAQ answers synthesize analyst targets, estimates, and on-page model outputs where shown.

Frequently asked questions

BFH forecast · 8 questions

According to 37 Wall Street analysts, the average 12-month BFH price target is $93.14, with a high forecast of $105.00 and a low of $70.00. The median price target is shown in the chart above when available. This implies +2.1% potential upside from the current price of $91.20.

BFH price targetWhat is BFH price targetBFH analyst price targetBFH 12-month target

· Analyst data: Financial Modeling Prep (FMP) · S&P Global Market Intelligence · Technical analysis: FMP /historical-price-eod/light · Updated: Hourly (analyst) · Daily (technical)

⚠ This information is provided for informational purposes only and does not constitute investment advice. Short-term and long-term price predictions are algorithmically generated and carry significant uncertainty. Past performance does not guarantee future results. Always conduct your own due diligence before making investment decisions.