Baidu, Inc.
Baidu, Inc. (BIDU) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · BIDU · as of Mar 31, 2025
Ownership Breakdown
548
Institutional Holders
▲ 53 vs Q4
$6.50B
Total Inst. Value
▲ $643.84M vs Q4
340.13M
Shares Outstanding
freeFloat 78.16%
75.67M
13F Shares Held
▲ 6.22M vs Q4
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
BIDU largest shareholders · institutional ownership
Q1 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
PRIMECAP MANAGEMENT CO/CA/ services-computer programming, data processing, etc. | 11.95M | 43.05% | 43.05% | $1.10T | May 9, 2025 | ▼ 167.9K |
DODGE & COX services-computer programming, data processing, etc. | 5.44M | 19.61% | 19.61% | $500.72B | May 14, 2025 | ▼ 475.4K |
MIRAE ASSET GLOBAL INVESTMENTS CO., LTD. services-computer programming, data processing, etc. | 5.32M | 19.19% | 19.19% | $32.39B | Apr 24, 2025 | ▲ 4.96M |
SUSQUEHANNA INTERNATIONAL GROUP, LLP services-computer programming, data processing, etc. | 5.13M | 18.49% | 18.49% | $472.29B | May 14, 2025 | ▲ 279.9K |
SUSQUEHANNA INTERNATIONAL GROUP, LLP services-computer programming, data processing, etc. | 4.50M | 16.22% | 16.22% | $414.13B | May 14, 2025 | ▲ 2.34M |
ORBIS ALLAN GRAY LTD services-computer programming, data processing, etc. | 3.24M | 11.66% | 11.66% | $297.82B | May 15, 2025 | ▼ 824.7K |
FIL LTD services-computer programming, data processing, etc. | 2.81M | 10.11% | 10.11% | $258.18B | May 12, 2025 | ▲ 2.21M |
CITADEL ADVISORS LLC services-computer programming, data processing, etc. | 2.70M | 9.74% | 9.74% | $248.79B | May 15, 2025 | ▲ 557.8K |
UBS GROUP AG services-computer programming, data processing, etc. | 2.45M | 8.84% | 8.84% | $225.75B | May 13, 2025 | ▲ 177.7K |
PICTET ASSET MANAGEMENT HOLDING SA services-computer programming, data processing, etc. | 2.12M | 7.65% | 7.65% | $195.43B | May 5, 2025 | ▼ 286.9K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q1 2025 vs prior quarter
Q1 2025
30
Increased
+18.11M shares1
New Positions
first time holders18
Decreased
−8.95M shares0
Sold Out
fully exitedNet shares change (top 50)
+9.16M
+18.11M / −8.95M
Net new holders
+13
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
BIDU insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
0
Buy transactions
0
Sell transactions
0.00
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Foo Jixun director | May 21, 2026 | Sale | 122,584 | $16.32 | $2.00M | 0 | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Baidu, Inc. (BIDU) is primarily owned by institutional investors, who hold approximately 22.3% of total shares outstanding. Company insiders own approximately 21.84%, while retail and public investors account for the remaining 55.92%.
The largest institutional shareholder of Baidu, Inc. is PRIMECAP MANAGEMENT CO/CA/, holding approximately 11.95 million shares — equal to 43.05% of outstanding shares — as of March 31, 2025.
A total of 548 institutional investors currently hold BIDU stock, with a combined institutional value of approximately $6.50 billion as of the most recent 13F filing period.
Frequently asked questions
BIDU ownershipBaidu, Inc. (BIDU) is primarily owned by institutional investors, who hold approximately 22.3% of shares. The largest shareholder is PRIMECAP MANAGEMENT CO/CA/ with a 43.05% stake. Company insiders hold 21.84%. Data sourced from SEC Form 13F as of March 31, 2025.