Booking Holdings Inc.
Booking Holdings Inc. (BKNG) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · BKNG · as of Sep 30, 2025
Ownership Breakdown
2,005
Institutional Holders
▼ 25 vs Q2
$156.74B
Total Inst. Value
▼ $14.23B vs Q2
774.88M
Shares Outstanding
freeFloat 99.69%
29.23M
13F Shares Held
▼ 464,336 vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
BKNG largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC transportation services | 2.97M | 9.15% | 9.15% | $16.06T | Nov 7, 2025 | ▲ 12.1K |
BLACKROCK, INC. transportation services | 2.80M | 8.62% | 8.62% | $15.13T | Nov 12, 2025 | ▲ 76.1K |
STATE STREET CORP transportation services | 1.43M | 4.40% | 4.40% | $7.71T | Nov 14, 2025 | ▼ 785 |
JPMORGAN CHASE & CO transportation services | 1.16M | 3.57% | 3.57% | $6.27T | Nov 26, 2025 | ▲ 88.6K |
GEODE CAPITAL MANAGEMENT, LLC transportation services | 858.2K | 2.64% | 2.64% | $4.62T | Nov 12, 2025 | ▲ 3.3K |
PRICE T ROWE ASSOCIATES INC /MD/ transportation services | 837.4K | 2.58% | 2.58% | $4.52T | Nov 14, 2025 | ▼ 39.1K |
CAPITAL WORLD INVESTORS transportation services | 792.0K | 2.44% | 2.44% | $4.28T | Nov 13, 2025 | ▼ 73.5K |
FMR LLC transportation services | 735.6K | 2.26% | 2.26% | $3.97T | Nov 13, 2025 | ▲ 121.8K |
MORGAN STANLEY transportation services | 686.8K | 2.11% | 2.11% | $3.71T | May 27, 2026 | ▼ 61.5K |
DODGE & COX transportation services | 675.1K | 2.08% | 2.08% | $3.64T | Nov 13, 2025 | ▼ 55.4K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
22
Increased
+587.2K shares0
New Positions
first time holders28
Decreased
−746.7K shares0
Sold Out
fully exitedNet shares change (top 50)
159.5K
+587.2K / −746.7K
Net new holders
-6
0 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
BKNG insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
1
Buy transactions
10
Sell transactions
0.10
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Singh Sumit director | May 30, 2026 | Award | 1,583 | — | — | 9.9K | Form 4 ↗ |
Grier Kelly J director | May 30, 2026 | Award | 1,583 | — | — | 6.1K | Form 4 ↗ |
MYLOD ROBERT J JR director | May 30, 2026 | Award | 2,240 | — | — | 69.6K | Form 4 ↗ |
Read Nicholas director | May 30, 2026 | Award | 1,583 | — | — | 11.4K | Form 4 ↗ |
Read Nicholas director | May 30, 2026 | Tax Withhold | 148 | $167.43 | $24.8K | 9.9K | Form 4 ↗ |
Sievers Kurt director | May 30, 2026 | Award | 1,846 | — | — | 1.8K | Form 4 ↗ |
Quinlan Larry director | May 30, 2026 | Award | 1,583 | — | — | 1.6K | Form 4 ↗ |
WITTMAN VANESSA AMES director | May 30, 2026 | Award | 1,583 | — | — | 17.6K | Form 4 ↗ |
ROTHMAN THOMAS E director | May 30, 2026 | Award | 1,583 | — | — | 51.5K | Form 4 ↗ |
GRADDICK WEIR MIRIAN M director | May 30, 2026 | Award | 1,583 | — | — | 24.0K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Booking Holdings Inc. (BKNG) is primarily owned by institutional investors, who hold approximately 3.8% of total shares outstanding. Company insiders own approximately 0.31%, while retail and public investors account for the remaining 95.92%.
The largest institutional shareholder of Booking Holdings Inc. is VANGUARD GROUP INC, holding approximately 2.97 million shares — equal to 9.15% of outstanding shares — as of September 30, 2025.
A total of 2,005 institutional investors currently hold BKNG stock, with a combined institutional value of approximately $156.74 billion as of the most recent 13F filing period.
Frequently asked questions
BKNG ownershipBooking Holdings Inc. (BKNG) is primarily owned by institutional investors, who hold approximately 3.8% of shares. The largest shareholder is VANGUARD GROUP INC with a 9.15% stake. Company insiders hold 0.31%. Data sourced from SEC Form 13F as of September 30, 2025.