Salesforce, Inc.
Salesforce, Inc. (CRM) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · CRM · as of Sep 30, 2024
Ownership Breakdown
2,772
Institutional Holders
▲ 23 vs Q2
$208.84B
Total Inst. Value
▲ $10.16B vs Q2
819.00M
Shares Outstanding
freeFloat 96.91%
763.41M
13F Shares Held
▼ 9.79M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
CRM largest shareholders · institutional ownership
Q3 2024 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-prepackaged software | 86.90M | 9.02% | 9.02% | $23.78T | Nov 13, 2024 | ▲ 630.5K |
BLACKROCK, INC. services-prepackaged software | 73.56M | 7.64% | 7.64% | $20.13T | Nov 13, 2024 | NEW |
STATE STREET CORP services-prepackaged software | 49.01M | 5.09% | 5.09% | $13.43T | Nov 14, 2024 | ▲ 864.2K |
FMR LLC services-prepackaged software | 26.14M | 2.71% | 2.71% | $7.16T | Nov 13, 2024 | ▼ 4.18M |
CAPITAL RESEARCH GLOBAL INVESTORS services-prepackaged software | 24.35M | 2.53% | 2.53% | $6.66T | Nov 13, 2024 | ▲ 189.9K |
GEODE CAPITAL MANAGEMENT, LLC services-prepackaged software | 19.78M | 2.05% | 2.05% | $5.40T | Nov 12, 2024 | ▲ 257.5K |
MORGAN STANLEY services-prepackaged software | 19.23M | 1.99% | 1.99% | $5.26T | May 14, 2025 | ▼ 223.5K |
CAPITAL INTERNATIONAL INVESTORS services-prepackaged software | 18.96M | 1.97% | 1.97% | $5.19T | Nov 13, 2024 | ▲ 680.1K |
JPMORGAN CHASE & CO services-prepackaged software | 14.69M | 1.53% | 1.53% | $4.02T | Dec 26, 2024 | ▲ 1.76M |
FISHER ASSET MANAGEMENT, LLC services-prepackaged software | 12.28M | 1.27% | 1.27% | $3.36T | Nov 12, 2024 | ▲ 314.5K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2024 vs prior quarter
Q3 2024
26
Increased
+11.39M shares2
New Positions
first time holders21
Decreased
−14.10M shares0
Sold Out
fully exitedNet shares change (top 50)
2.70M
+11.39M / −14.10M
Net new holders
+7
2 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
CRM insider trading · insider activity
Source: SEC Form 4
2
Buy transactions
7
Sell transactions
0.29
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Milano Miguel President and CRO | May 22, 2026 | Tax Withhold | 680 | $180.07 | $122.4K | 36.2K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Salesforce, Inc. (CRM) is primarily owned by institutional investors, who hold approximately 93.2% of total shares outstanding. Company insiders own approximately 3.09%, while retail and public investors account for the remaining 3.69%.
The largest institutional shareholder of Salesforce, Inc. is VANGUARD GROUP INC, holding approximately 86.90 million shares — equal to 9.02% of outstanding shares — as of September 30, 2024.
A total of 2,772 institutional investors currently hold CRM stock, with a combined institutional value of approximately $208.84 billion as of the most recent 13F filing period.
Frequently asked questions
CRM ownershipSalesforce, Inc. (CRM) is primarily owned by institutional investors, who hold approximately 93.2% of shares. The largest shareholder is VANGUARD GROUP INC with a 9.02% stake. Company insiders hold 3.09%. Data sourced from SEC Form 13F as of September 30, 2024.