Diageo plc
Diageo plc (DEO) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · DEO · as of Mar 31, 2025
Ownership Breakdown
911
Institutional Holders
▼ 82 vs Q4
$5.83B
Total Inst. Value
▼ $1.60B vs Q4
555.58M
Shares Outstanding
freeFloat 99.78%
55.28M
13F Shares Held
▼ 9.38M vs Q4
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
DEO largest shareholders · institutional ownership
Q1 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
FMR LLC beverages | 5.45M | 24.48% | 24.48% | $571.12B | May 12, 2025 | ▼ 363.8K |
BANK OF AMERICA CORP /DE/ beverages | 4.35M | 19.56% | 19.56% | $456.33B | May 15, 2025 | ▼ 158.8K |
MORGAN STANLEY beverages | 1.69M | 7.60% | 7.60% | $177.37B | May 15, 2025 | ▼ 190.5K |
WELLS FARGO & COMPANY/MN beverages | 1.51M | 6.80% | 6.80% | $158.65B | May 13, 2025 | ▲ 86.8K |
ROYAL BANK OF CANADA beverages | 1.46M | 6.55% | 6.55% | $152.85B | Nov 21, 2025 | ▼ 82.2K |
ENVESTNET ASSET MANAGEMENT INC beverages | 1.44M | 6.47% | 6.47% | $151.03B | Apr 29, 2025 | ▲ 42.7K |
MARKEL GROUP INC. beverages | 1.37M | 6.14% | 6.14% | $143.22B | May 2, 2025 | — held |
JPMORGAN CHASE & CO beverages | 1.31M | 5.87% | 5.87% | $137.07B | May 12, 2025 | ▲ 87.5K |
CLEARBRIDGE INVESTMENTS, LLC beverages | 1.25M | 5.61% | 5.61% | $130.89B | May 13, 2025 | ▲ 134.6K |
MASSACHUSETTS FINANCIAL SERVICES CO /MA/ beverages | 1.22M | 5.48% | 5.48% | $127.97B | May 2, 2025 | ▲ 209 |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q1 2025 vs prior quarter
Q1 2025
27
Increased
+3.14M shares0
New Positions
first time holders21
Decreased
−3.15M shares0
Sold Out
fully exitedNet shares change (top 50)
2.9K
+3.14M / −3.15M
Net new holders
+6
0 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
DEO insider trading · insider activity
Source: SEC Form 4
Recent Insider Transactions
Showing 10 most recent · Common Stock only
No recent insider transactions reported.
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Diageo plc (DEO) is primarily owned by institutional investors, who hold approximately 9.9% of total shares outstanding. Company insiders own approximately 0.22%, while retail and public investors account for the remaining 89.83%.
The largest institutional shareholder of Diageo plc is FMR LLC, holding approximately 5.45 million shares — equal to 24.48% of outstanding shares — as of March 31, 2025.
A total of 911 institutional investors currently hold DEO stock, with a combined institutional value of approximately $5.83 billion as of the most recent 13F filing period.
Frequently asked questions
DEO ownershipDiageo plc (DEO) is primarily owned by institutional investors, who hold approximately 9.9% of shares. The largest shareholder is FMR LLC with a 24.48% stake. Company insiders hold 0.22%. Data sourced from SEC Form 13F as of March 31, 2025.