Alphabet Inc.
Alphabet Inc. (GOOG) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · GOOG · as of Sep 30, 2025
Ownership Breakdown
4,791
Institutional Holders
▲ 206 vs Q2
$754.73B
Total Inst. Value
▲ $196.16B vs Q2
12.09B
Shares Outstanding
freeFloat 89.48%
3.10B
13F Shares Held
▼ 54.62M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
GOOG largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-computer programming, data processing, etc. | 412.89M | 3.41% | 3.41% | $100.56T | Nov 7, 2025 | ▼ 3.87M |
BLACKROCK, INC. services-computer programming, data processing, etc. | 358.54M | 2.96% | 2.96% | $87.32T | Nov 12, 2025 | ▼ 3.01M |
STATE STREET CORP services-computer programming, data processing, etc. | 186.15M | 1.54% | 1.54% | $45.34T | Nov 14, 2025 | ▼ 2.77M |
FMR LLC services-computer programming, data processing, etc. | 110.10M | 90.83% | 90.83% | $26.82T | Nov 13, 2025 | ▲ 8.28M |
GEODE CAPITAL MANAGEMENT, LLC services-computer programming, data processing, etc. | 108.24M | 89.29% | 89.29% | $26.24T | Nov 12, 2025 | ▲ 476.8K |
JPMORGAN CHASE & CO services-computer programming, data processing, etc. | 99.53M | 82.11% | 82.11% | $24.24T | Nov 26, 2025 | ▲ 7.90M |
CAPITAL INTERNATIONAL INVESTORS services-computer programming, data processing, etc. | 86.25M | 71.15% | 71.15% | $21.01T | Nov 13, 2025 | ▼ 5.89M |
PRICE T ROWE ASSOCIATES INC /MD/ services-computer programming, data processing, etc. | 71.98M | 59.38% | 59.38% | $17.53T | Nov 14, 2025 | ▼ 2.20M |
MORGAN STANLEY services-computer programming, data processing, etc. | 70.71M | 58.33% | 58.33% | $17.22T | May 27, 2026 | ▼ 2.87M |
NORTHERN TRUST CORP services-computer programming, data processing, etc. | 53.71M | 44.31% | 44.31% | $13.08T | Nov 14, 2025 | ▼ 480.1K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
24
Increased
+54.30M shares0
New Positions
first time holders26
Decreased
−48.65M shares0
Sold Out
fully exitedNet shares change (top 50)
+5.64M
+54.30M / −48.65M
Net new holders
-2
0 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
GOOG insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
0
Buy transactions
1
Sell transactions
0.00
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Shriram Kavitark Ram director | May 29, 2026 | Gift | 87,652 | — | — | 577.0K | Form 4 ↗ |
Shriram Kavitark Ram director | May 29, 2026 | Gift | 87,652 | — | — | 486.2K | Form 4 ↗ |
Shriram Kavitark Ram director | May 29, 2026 | Gift | 87,652 | — | — | 412.3K | Form 4 ↗ |
ARNOLD FRANCES director | May 29, 2026 | Sale | 102 | $381.00 | $38.9K | 18.7K | Form 4 ↗ |
Schindler Philipp SVP, Chief Business Officer | May 25, 2026 | C-Conversion | 1,995 | — | — | 907.9K | Form 4 ↗ |
Schindler Philipp SVP, Chief Business Officer | May 25, 2026 | C-Conversion | 1,995 | — | — | 88.2K | Form 4 ↗ |
Schindler Philipp SVP, Chief Business Officer | May 25, 2026 | Tax Withhold | 2,013 | $379.38 | $763.7K | 86.2K | Form 4 ↗ |
Pichai Sundar Chief Executive Officer | May 25, 2026 | C-Conversion | 3,666 | — | — | 1.66M | Form 4 ↗ |
Pichai Sundar Chief Executive Officer | May 25, 2026 | C-Conversion | 3,666 | — | — | 232.1K | Form 4 ↗ |
Pichai Sundar Chief Executive Officer | May 25, 2026 | Tax Withhold | 3,700 | $379.38 | $1.40M | 228.4K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Alphabet Inc. (GOOG) is primarily owned by institutional investors, who hold approximately 25.6% of total shares outstanding. Company insiders own approximately 10.52%, while retail and public investors account for the remaining 63.85%.
The largest institutional shareholder of Alphabet Inc. is VANGUARD GROUP INC, holding approximately 412.89 million shares — equal to 3.41% of outstanding shares — as of September 30, 2025.
A total of 4,791 institutional investors currently hold GOOG stock, with a combined institutional value of approximately $754.73 billion as of the most recent 13F filing period.
Frequently asked questions
GOOG ownershipAlphabet Inc. (GOOG) is primarily owned by institutional investors, who hold approximately 25.6% of shares. The largest shareholder is VANGUARD GROUP INC with a 3.41% stake. Company insiders hold 10.52%. Data sourced from SEC Form 13F as of September 30, 2025.