GoPro, Inc.
GoPro, Inc. (GPRO) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · GPRO · as of Sep 30, 2025
Ownership Breakdown
149
Institutional Holders
$100.65M
Total Inst. Value
▲ $21.49M vs Q2
171.11M
Shares Outstanding
freeFloat 95.73%
46.19M
13F Shares Held
▼ 46.56M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
GPRO largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC photographic equipment & supplies | 6.66M | 4.22% | 4.22% | $14.12B | Nov 7, 2025 | ▼ 69.9K |
CHARLES SCHWAB INVESTMENT MANAGEMENT INC photographic equipment & supplies | 6.26M | 3.97% | 3.97% | $13.28B | Nov 10, 2025 | ▲ 1.08M |
ACADIAN ASSET MANAGEMENT LLC photographic equipment & supplies | 3.94M | 2.50% | 2.50% | $8.35B | Nov 13, 2025 | ▼ 325.1K |
SUSQUEHANNA INTERNATIONAL GROUP, LLP photographic equipment & supplies | 3.61M | 2.29% | 2.29% | $7.66B | Nov 14, 2025 | ▲ 2.73M |
BLACKROCK, INC. photographic equipment & supplies | 2.49M | 1.58% | 1.58% | $5.27B | Nov 12, 2025 | ▼ 239.8K |
JACOBS LEVY EQUITY MANAGEMENT, INC photographic equipment & supplies | 2.10M | 1.33% | 1.33% | $4.46B | Nov 17, 2025 | ▲ 781.4K |
DME CAPITAL MANAGEMENT, LP photographic equipment & supplies | 1.69M | 1.07% | 1.07% | $3.59B | Nov 14, 2025 | ▼ 1.13M |
MILLENNIUM MANAGEMENT LLC photographic equipment & supplies | 1.62M | 1.03% | 1.03% | $3.44B | Nov 14, 2025 | ▼ 655.4K |
GEODE CAPITAL MANAGEMENT, LLC photographic equipment & supplies | 1.47M | 93.19% | 93.19% | $3.12B | Nov 12, 2025 | ▼ 11.6K |
UBS GROUP AG photographic equipment & supplies | 1.41M | 89.18% | 89.18% | $2.98B | Nov 13, 2025 | ▲ 1.20M |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
19
Increased
+9.20M shares8
New Positions
first time holders21
Decreased
−9.79M shares0
Sold Out
fully exitedNet shares change (top 50)
595.4K
+9.20M / −9.79M
Net new holders
+6
8 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
GPRO insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
14
Buy transactions
7
Sell transactions
2.00
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
DENNISON MICHAEL C. director | Jun 2, 2026 | Award | 110,181 | — | — | 237.5K | Form 4 ↗ |
Kahng Shaz director | Jun 2, 2026 | Award | 110,181 | — | — | 424.5K | Form 4 ↗ |
LOPEZ MIGUEL A director | Jun 2, 2026 | Award | 110,181 | — | — | 278.2K | Form 4 ↗ |
Culp Hogue Emily S. director | Jun 2, 2026 | Award | 110,181 | — | — | 237.5K | Form 4 ↗ |
Ahmad-Taylor Tyrone director | Jun 2, 2026 | Award | 110,181 | — | — | 363.6K | Form 4 ↗ |
Lyne Susan M director | Jun 2, 2026 | Award | 110,181 | — | — | 449.1K | Form 4 ↗ |
MCGEE BRIAN President and COO | May 20, 2026 | Sale | 130,631 | $0.97 | $127.1K | 947.1K | Form 4 ↗ |
Lafrades Charles Chief Accounting Officer | May 15, 2026 | Award | 25,000 | — | — | 176.6K | Form 4 ↗ |
Lafrades Charles Chief Accounting Officer | May 15, 2026 | Tax Withhold | 12,193 | $1.11 | $13.5K | 164.4K | Form 4 ↗ |
Lafrades Charles Chief Accounting Officer | May 15, 2026 | Award | 30,042 | — | — | 151.6K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
GoPro, Inc. (GPRO) is primarily owned by institutional investors, who hold approximately 27.0% of total shares outstanding. Company insiders own approximately 4.27%, while retail and public investors account for the remaining 68.73%.
The largest institutional shareholder of GoPro, Inc. is VANGUARD GROUP INC, holding approximately 6.66 million shares — equal to 4.22% of outstanding shares — as of September 30, 2025.
A total of 149 institutional investors currently hold GPRO stock, with a combined institutional value of approximately $100,648,398 as of the most recent 13F filing period.
Frequently asked questions
GPRO ownershipGoPro, Inc. (GPRO) is primarily owned by institutional investors, who hold approximately 27.0% of shares. The largest shareholder is VANGUARD GROUP INC with a 4.22% stake. Company insiders hold 4.27%. Data sourced from SEC Form 13F as of September 30, 2025.