The Honest Company, Inc.
The Honest Company, Inc. (HNST) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · HNST · as of Sep 30, 2025
Ownership Breakdown
156
Institutional Holders
▼ 22 vs Q2
$189.52M
Total Inst. Value
▼ $127.82M vs Q2
110.08M
Shares Outstanding
freeFloat 89.93%
51.50M
13F Shares Held
▼ 10.85M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
HNST largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
PORTOLAN CAPITAL MANAGEMENT, LLC retail-catalog & mail-order houses | 6.93M | 6.24% | 6.24% | $25.50B | Nov 13, 2025 | ▲ 710.7K |
BLACKROCK, INC. retail-catalog & mail-order houses | 6.49M | 5.84% | 5.84% | $23.87B | Nov 12, 2025 | ▲ 210.1K |
VANGUARD GROUP INC retail-catalog & mail-order houses | 5.31M | 4.79% | 4.79% | $19.55B | Nov 7, 2025 | ▼ 186.5K |
ARROWMARK COLORADO HOLDINGS LLC retail-catalog & mail-order houses | 3.00M | 2.70% | 2.70% | $11.04B | Nov 14, 2025 | ▲ 151.0K |
VICTORY CAPITAL MANAGEMENT INC retail-catalog & mail-order houses | 2.33M | 2.10% | 2.10% | $8.58B | Nov 12, 2025 | ▼ 1.08M |
GEODE CAPITAL MANAGEMENT, LLC retail-catalog & mail-order houses | 2.29M | 2.07% | 2.07% | $8.45B | Nov 12, 2025 | ▲ 226.0K |
DIMENSIONAL FUND ADVISORS LP retail-catalog & mail-order houses | 2.26M | 2.04% | 2.04% | $8.32B | Nov 12, 2025 | ▲ 171.4K |
RENAISSANCE TECHNOLOGIES LLC retail-catalog & mail-order houses | 2.13M | 1.91% | 1.91% | $7.82B | Nov 13, 2025 | ▼ 815.3K |
STATE STREET CORP retail-catalog & mail-order houses | 1.75M | 1.58% | 1.58% | $6.45B | Nov 14, 2025 | ▲ 99.8K |
CITADEL ADVISORS LLC retail-catalog & mail-order houses | 1.30M | 1.17% | 1.17% | $4.79B | Nov 14, 2025 | ▼ 1.77M |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
25
Increased
+4.09M shares0
New Positions
first time holders24
Decreased
−9.70M shares0
Sold Out
fully exitedNet shares change (top 50)
5.60M
+4.09M / −9.70M
Net new holders
+1
0 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
HNST insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
8
Buy transactions
9
Sell transactions
0.89
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Bruce Curtiss James III Chief Financial Officer | May 21, 2026 | Award | 59,958 | — | — | 586.1K | Form 4 ↗ |
von Kunssberg Etienne SVP, Supply Chain | May 22, 2026 | Sale | 4,544 | $3.34 | $15.2K | 284.9K | Form 4 ↗ |
von Kunssberg Etienne SVP, Supply Chain | May 20, 2026 | Sale | 2,651 | $3.14 | $8.3K | 289.5K | Form 4 ↗ |
Vernon Carla Chief Executive Officer | May 20, 2026 | Sale | 119,389 | $3.14 | $374.9K | 3.95M | Form 4 ↗ |
Winchell Stephen Chief Innovation Officer | May 20, 2026 | Sale | 12,886 | $3.14 | $40.5K | 483.3K | Form 4 ↗ |
Sternweis Thomas SVP, Enterprise Dev. & Strat. | May 20, 2026 | Sale | 6,673 | $3.14 | $21.0K | 460.8K | Form 4 ↗ |
Sheehey Brendan General Counsel | May 20, 2026 | Sale | 9,784 | $3.14 | $30.7K | 715.9K | Form 4 ↗ |
Mayle Jonathan SVP, Customer Sales | May 20, 2026 | Sale | 6,236 | $3.14 | $19.6K | 449.2K | Form 4 ↗ |
Bruce Curtiss James III Chief Financial Officer | May 20, 2026 | Sale | 12,669 | $3.14 | $39.8K | 526.2K | Form 4 ↗ |
Ball Dorria L. Chief People Officer | May 20, 2026 | Sale | 6,899 | $3.14 | $21.7K | 425.4K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
The Honest Company, Inc. (HNST) is primarily owned by institutional investors, who hold approximately 46.8% of total shares outstanding. Company insiders own approximately 10.07%, while retail and public investors account for the remaining 43.15%.
The largest institutional shareholder of The Honest Company, Inc. is PORTOLAN CAPITAL MANAGEMENT, LLC, holding approximately 6.93 million shares — equal to 6.24% of outstanding shares — as of September 30, 2025.
A total of 156 institutional investors currently hold HNST stock, with a combined institutional value of approximately $189,519,078 as of the most recent 13F filing period.
Frequently asked questions
HNST ownershipThe Honest Company, Inc. (HNST) is primarily owned by institutional investors, who hold approximately 46.8% of shares. The largest shareholder is PORTOLAN CAPITAL MANAGEMENT, LLC with a 6.24% stake. Company insiders hold 10.07%. Data sourced from SEC Form 13F as of September 30, 2025.