Harley-Davidson, Inc.
Harley-Davidson, Inc. (HOG) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · HOG · as of Sep 30, 2025
Ownership Breakdown
434
Institutional Holders
▲ 8 vs Q2
$2.88B
Total Inst. Value
▲ $354.85M vs Q2
105.27M
Shares Outstanding
freeFloat 98.93%
103.36M
13F Shares Held
▼ 3.80M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
HOG largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC motorcycles, bicycles & parts | 12.96M | 10.56% | 10.56% | $361.54B | Nov 7, 2025 | ▲ 887.0K |
BLACKROCK, INC. motorcycles, bicycles & parts | 10.91M | 8.89% | 8.89% | $304.37B | Nov 12, 2025 | ▲ 469.6K |
BEUTEL, GOODMAN & CO LTD. motorcycles, bicycles & parts | 6.87M | 5.60% | 5.60% | $191.62B | Nov 14, 2025 | ▼ 480.1K |
DONALD SMITH & CO., INC. motorcycles, bicycles & parts | 6.80M | 5.54% | 5.54% | $189.82B | Nov 13, 2025 | ▲ 1.29M |
DIMENSIONAL FUND ADVISORS LP motorcycles, bicycles & parts | 6.60M | 5.38% | 5.38% | $184.07B | Nov 12, 2025 | ▲ 28.8K |
FMR LLC motorcycles, bicycles & parts | 5.92M | 4.83% | 4.83% | $165.26B | Nov 13, 2025 | ▼ 59.5K |
H PARTNERS MANAGEMENT, LLC motorcycles, bicycles & parts | 5.75M | 4.69% | 4.69% | $160.43B | Nov 14, 2025 | ▼ 2.25M |
LSV ASSET MANAGEMENT motorcycles, bicycles & parts | 5.12M | 4.17% | 4.17% | $142.78B | Nov 6, 2025 | ▼ 144.5K |
BOSTON PARTNERS motorcycles, bicycles & parts | 4.02M | 3.28% | 3.28% | $112.18B | Nov 13, 2025 | ▲ 84.5K |
AMERICAN CENTURY COMPANIES INC motorcycles, bicycles & parts | 3.95M | 3.22% | 3.22% | $110.11B | Nov 12, 2025 | ▲ 62.6K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
25
Increased
+6.42M shares3
New Positions
first time holders21
Decreased
−4.72M shares0
Sold Out
fully exitedNet shares change (top 50)
+1.70M
+6.42M / −4.72M
Net new holders
+7
3 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
HOG insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
7
Buy transactions
8
Sell transactions
0.88
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Sylvester Maryrose director | May 21, 2026 | Award | 6,250 | — | — | 6.3K | Form 4 ↗ |
Reintjes Matthew J director | May 21, 2026 | Award | 6,250 | — | — | 6.3K | Form 4 ↗ |
Reintjes Matthew J director | May 21, 2026 | Award | 2,479 | — | — | 2.5K | Form 4 ↗ |
NOVA DANIEL J director | May 21, 2026 | Award | 4,742 | — | — | 7.6K | Form 4 ↗ |
NOVA DANIEL J director | May 21, 2026 | Award | 6,520 | — | — | 6.5K | Form 4 ↗ |
Masood Rafeh director | May 21, 2026 | Award | 11,207 | — | — | 11.2K | Form 4 ↗ |
Golston Allan C. director | May 21, 2026 | Award | 6,250 | — | — | 6.3K | Form 4 ↗ |
Flees Lori Ann director | May 21, 2026 | Award | 8,621 | — | — | 8.6K | Form 4 ↗ |
Alstead Troy director | May 21, 2026 | Award | 6,250 | — | — | 6.3K | Form 4 ↗ |
Root Jonathan R CFO and CCO | May 19, 2026 | Sale | 1,554 | $24.21 | $37.6K | 32.5K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Harley-Davidson, Inc. (HOG) is primarily owned by institutional investors, who hold approximately 98.2% of total shares outstanding. Company insiders own approximately 1.07%, while retail and public investors account for the remaining 0.75%.
The largest institutional shareholder of Harley-Davidson, Inc. is VANGUARD GROUP INC, holding approximately 12.96 million shares — equal to 10.56% of outstanding shares — as of September 30, 2025.
A total of 434 institutional investors currently hold HOG stock, with a combined institutional value of approximately $2.88 billion as of the most recent 13F filing period.
Frequently asked questions
HOG ownershipHarley-Davidson, Inc. (HOG) is primarily owned by institutional investors, who hold approximately 98.2% of shares. The largest shareholder is VANGUARD GROUP INC with a 10.56% stake. Company insiders hold 1.07%. Data sourced from SEC Form 13F as of September 30, 2025.