The Coca-Cola Company
The Coca-Cola Company (KO) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · KO · as of Sep 30, 2024
Ownership Breakdown
3,231
Institutional Holders
▲ 106 vs Q2
$222.95B
Total Inst. Value
▲ $26.81B vs Q2
4.30B
Shares Outstanding
freeFloat 90.04%
3.11B
13F Shares Held
▲ 26.45M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
KO largest shareholders · institutional ownership
Q3 2024 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
BERKSHIRE HATHAWAY INC beverages | 400.00M | 9.28% | 9.28% | $28.74T | Nov 14, 2024 | — held |
VANGUARD GROUP INC beverages | 376.04M | 8.72% | 8.72% | $27.02T | Nov 13, 2024 | ▲ 5.34M |
BLACKROCK, INC. beverages | 317.54M | 7.37% | 7.37% | $22.82T | Nov 13, 2024 | NEW |
STATE STREET CORP beverages | 164.77M | 3.82% | 3.82% | $11.92T | Nov 14, 2024 | ▼ 4.74M |
FMR LLC beverages | 92.96M | 2.16% | 2.16% | $6.68T | Nov 13, 2024 | ▲ 11.21M |
GEODE CAPITAL MANAGEMENT, LLC beverages | 92.96M | 2.16% | 2.16% | $6.66T | Nov 12, 2024 | ▲ 2.97M |
JPMORGAN CHASE & CO beverages | 86.95M | 2.02% | 2.02% | $6.25T | Dec 26, 2024 | ▲ 19.09M |
MORGAN STANLEY beverages | 79.29M | 1.84% | 1.84% | $5.70T | May 14, 2025 | ▼ 817.0K |
CHARLES SCHWAB INVESTMENT MANAGEMENT INC beverages | 62.59M | 1.45% | 1.45% | $4.50T | Nov 12, 2024 | ▼ 575.0K |
PRICE T ROWE ASSOCIATES INC /MD/ beverages | 54.26M | 1.26% | 1.26% | $3.90T | Nov 14, 2024 | ▲ 409.9K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2024 vs prior quarter
Q3 2024
20
Increased
+63.48M shares3
New Positions
first time holders25
Decreased
−28.97M shares0
Sold Out
fully exitedNet shares change (top 50)
+34.51M
+63.48M / −28.97M
Net new holders
-2
3 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
KO insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
12
Buy transactions
2
Sell transactions
6.00
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
QUAN NANCY Executive Vice President | May 15, 2026 | Sale | 31,625 | $80.93 | $2.56M | 223.3K | Form 4 ↗ |
Quincey James Chairman | May 11, 2026 | Gift | 44,678 | — | — | 122.8K | Form 4 ↗ |
Quincey James Chairman | May 11, 2026 | Gift | 44,678 | — | — | 0 | Form 4 ↗ |
Quincey James Chairman | May 7, 2026 | Sale | 200,000 | $78.90 | $15.78M | 78.2K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
The Coca-Cola Company (KO) is primarily owned by institutional investors, who hold approximately 72.2% of total shares outstanding. Company insiders own approximately 9.96%, while retail and public investors account for the remaining 17.81%.
The largest institutional shareholder of The Coca-Cola Company is BERKSHIRE HATHAWAY INC, holding approximately 400.00 million shares — equal to 9.28% of outstanding shares — as of September 30, 2024.
A total of 3,231 institutional investors currently hold KO stock, with a combined institutional value of approximately $222.95 billion as of the most recent 13F filing period.
Frequently asked questions
KO ownershipThe Coca-Cola Company (KO) is primarily owned by institutional investors, who hold approximately 72.2% of shares. The largest shareholder is BERKSHIRE HATHAWAY INC with a 9.28% stake. Company insiders hold 9.96%. Data sourced from SEC Form 13F as of September 30, 2024.