El Pollo Loco Holdings, Inc.
El Pollo Loco Holdings, Inc. (LOCO) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · LOCO · as of Jun 8, 2026
Activity summary
Buy transactions
0
P-Purchase only
Sell transactions
1
12 Months
Buy/Sell ratio
0.00
Buy/Sell (by trades)
Overall sentiment
El Pollo Loco Holdings, Inc. insiders have been primarily selling shares over the past 12 Months. Selling activity is often driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment toward the company.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 8, 2026
LOCO insider buying and selling by quarter
LOCO insider selling · LOCO insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 8, 2026
Active insiders
Most active in past 12 months · LOCO ceo insider trading
Showing all insiders · Click a card to filter the transactions table below
▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API
Recent insider transactions
LOCO executive sell shares · LOCO board member insider trading · LOCO insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| May 29, 2026 | Williams Elizabeth Goodman CEO · Director | Other | 10,523 | $147K | Form 4 |
| Mar 17, 2026 | Wright Robert D. Director | Award | 8,258 | — | Form 4 |
| Mar 17, 2026 | DAVILA TANA Director | Award | 8,258 | — | Form 4 |
| Mar 17, 2026 | GARRIDO FRANK Director | Award | 8,258 | — | Form 4 |
| Mar 17, 2026 | Gonzalez Deborah Director | Award | 8,258 | — | Form 4 |
| Mar 17, 2026 | Faginas Cody Nancy Director | Award | 8,258 | — | Form 4 |
| Mar 17, 2026 | BABB DOUGLAS J Director | Award | 12,012 | — | Form 4 |
| Mar 17, 2026 | Taylor Joseph G Director | Award | 8,258 | — | Form 4 |
| Mar 17, 2026 | Williams Elizabeth Goodman CEO · Director | Award | 53,804 | — | Form 4 |
| Mar 11, 2026 | Williams Elizabeth Goodman CEO · Director | Other | 12,272 | $136K | Form 4 |
| Dec 31, 2025 | Williams Elizabeth Goodman CEO · Director | Award | 42,818 | — | Form 4 |
| Dec 31, 2025 | Williams Elizabeth Goodman CEO · Director | Other | 7,682 | $81K | Form 4 |
| Jun 6, 2025 | Buller Mark Director | Sale | 11,363 | $125K | Form 4 |
| May 29, 2025 | Williams Elizabeth Goodman CEO · Director | Other | 10,924 | $108K | Form 4 |
| May 29, 2025 | Hollandsworth Maria CHIEF OPERATING OFFICER | Other | 2,780 | $28K | Form 4 |
| May 15, 2025 | Hollandsworth Maria CHIEF OPERATING OFFICER | Other | 8,095 | $77K | Form 4 |
| May 9, 2025 | Hollandsworth Maria CHIEF OPERATING OFFICER | Other | 1,235 | $11K | Form 4 |
| Aug 8, 2024 | Buller Mark Director | Sale | 10,500 | $123K | Form 4 |
| Jan 18, 2023 | Borgese Samuel N. Director | Sale | 20,011 | $221K | Form 4 |
| May 26, 2023 | Borgese Samuel N. Director | Sale | 4,643 | $43K | Form 4 |
| May 8, 2024 | Borgese Samuel N. Director | Sale | 1,000 | $10K | Form 4 |
| May 9, 2024 | Borgese Samuel N. Director | Sale | 9,934 | $104K | Form 4 |
| May 13, 2024 | Borgese Samuel N. Director | Sale | 1,898 | $21K | Form 4 |
| May 15, 2024 | Borgese Samuel N. Director | Sale | 1,140 | $13K | Form 4 |
| Mar 11, 2025 | Williams Elizabeth Goodman CEO · Director | Award | 68,778 | — | Form 4 |
Williams Elizabeth Goodman
CEO · Director
Date
May 29
Shares
10,523
Price
$13.95
Value
$147K
Williams Elizabeth Goodman
CEO · Director
Date
Mar 17
Shares
53,804
Price
—
Value
—
Williams Elizabeth Goodman
CEO · Director
Date
Mar 11
Shares
12,272
Price
$11.10
Value
$136K
Williams Elizabeth Goodman
CEO · Director
Date
Dec 31
Shares
42,818
Price
—
Value
—
Williams Elizabeth Goodman
CEO · Director
Date
Dec 31
Shares
7,682
Price
$10.50
Value
$81K
Williams Elizabeth Goodman
CEO · Director
Date
May 29
Shares
10,924
Price
$9.90
Value
$108K
Hollandsworth Maria
CHIEF OPERATING OFFICER
Date
May 29
Shares
2,780
Price
$9.90
Value
$28K
Hollandsworth Maria
CHIEF OPERATING OFFICER
Date
May 15
Shares
8,095
Price
$9.50
Value
$77K
Hollandsworth Maria
CHIEF OPERATING OFFICER
Date
May 9
Shares
1,235
Price
$9.01
Value
$11K
Williams Elizabeth Goodman
CEO · Director
Date
Mar 11
Shares
68,778
Price
—
Value
—
⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About LOCO insider trading
LOCO insider trades
El Pollo Loco Holdings, Inc. (LOCO) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including Williams Elizabeth Goodman (CEO · Director), Wright Robert D. (Director), DAVILA TANA (Director). Over the past 12 months, 5 insiders have filed transactions with the SEC. LOCO insiders have been primarily selling, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For El Pollo Loco Holdings, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
LOCO insider trading · 5 questionsThe insiders of El Pollo Loco Holdings, Inc. (LOCO) include executives and directors such as Williams Elizabeth Goodman (CEO · Director), Wright Robert D. (Director), DAVILA TANA (Director), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026