Netflix, Inc.
Netflix, Inc. (NFLX) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · NFLX · as of Sep 30, 2024
Ownership Breakdown
2,890
Institutional Holders
▲ 119 vs Q2
$249.39B
Total Inst. Value
▲ $12.63B vs Q2
4.21B
Shares Outstanding
freeFloat 99.35%
357.82M
13F Shares Held
▲ 6.73M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
NFLX largest shareholders · institutional ownership
Q3 2024 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-video tape rental | 37.32M | 8.71% | 8.71% | $26.47T | Nov 13, 2024 | ▲ 307.8K |
BLACKROCK, INC. services-video tape rental | 31.51M | 7.36% | 7.36% | $22.35T | Nov 13, 2024 | NEW |
FMR LLC services-video tape rental | 20.51M | 4.79% | 4.79% | $14.55T | Nov 13, 2024 | ▼ 719.6K |
STATE STREET CORP services-video tape rental | 16.95M | 3.96% | 3.96% | $12.02T | Nov 14, 2024 | ▲ 426.7K |
PRICE T ROWE ASSOCIATES INC /MD/ services-video tape rental | 11.83M | 2.76% | 2.76% | $8.39T | Nov 14, 2024 | ▼ 515.5K |
CAPITAL WORLD INVESTORS services-video tape rental | 11.76M | 2.75% | 2.75% | $8.34T | Nov 13, 2024 | ▼ 143.0K |
JPMORGAN CHASE & CO services-video tape rental | 9.43M | 2.20% | 2.20% | $6.69T | Dec 26, 2024 | ▼ 279.7K |
GEODE CAPITAL MANAGEMENT, LLC services-video tape rental | 9.15M | 2.14% | 2.14% | $6.46T | Nov 12, 2024 | ▲ 123.0K |
MORGAN STANLEY services-video tape rental | 8.40M | 1.96% | 1.96% | $5.96T | May 14, 2025 | ▲ 91.0K |
JENNISON ASSOCIATES LLC services-video tape rental | 6.99M | 1.63% | 1.63% | $4.96T | Nov 8, 2024 | ▲ 316.6K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2024 vs prior quarter
Q3 2024
25
Increased
+10.91M shares2
New Positions
first time holders23
Decreased
−4.24M shares0
Sold Out
fully exitedNet shares change (top 50)
+6.67M
+10.91M / −4.24M
Net new holders
+4
2 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
NFLX insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
56
Buy transactions
51
Sell transactions
1.10
Buy/Sell ratio
$3M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
HASTINGS REED director | Jun 1, 2026 | Sale | 332,917 | $85.85 | $28.58M | 57.7K | Form 4 ↗ |
HASTINGS REED director | Jun 1, 2026 | Sale | 53,783 | $86.73 | $4.66M | 3.9K | Form 4 ↗ |
HASTINGS REED director | Jun 1, 2026 | Award | 728 | $85.85 | $62.5K | 728 | Form 4 ↗ |
Sweeney Anne M director | Jun 1, 2026 | Award | 728 | $85.85 | $62.5K | 728 | Form 4 ↗ |
SMITH BRADFORD L director | Jun 1, 2026 | Award | 728 | $85.85 | $62.5K | 728 | Form 4 ↗ |
Hoag Jay C director | Jun 1, 2026 | Award | 728 | $85.85 | $62.5K | 728 | Form 4 ↗ |
RICE SUSAN E director | Jun 1, 2026 | Award | 728 | $85.85 | $62.5K | 728 | Form 4 ↗ |
Mertz Elinor director | Jun 1, 2026 | Award | 728 | $85.85 | $62.5K | 728 | Form 4 ↗ |
MATHER ANN director | Jun 1, 2026 | Award | 728 | $85.85 | $62.5K | 728 | Form 4 ↗ |
Masiyiwa Strive director | Jun 1, 2026 | Award | 728 | $85.85 | $62.5K | 728 | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Netflix, Inc. (NFLX) is primarily owned by institutional investors, who hold approximately 8.5% of total shares outstanding. Company insiders own approximately 0.65%, while retail and public investors account for the remaining 90.86%.
The largest institutional shareholder of Netflix, Inc. is VANGUARD GROUP INC, holding approximately 37.32 million shares — equal to 8.71% of outstanding shares — as of September 30, 2024.
A total of 2,890 institutional investors currently hold NFLX stock, with a combined institutional value of approximately $249.39 billion as of the most recent 13F filing period.
Frequently asked questions
NFLX ownershipNetflix, Inc. (NFLX) is primarily owned by institutional investors, who hold approximately 8.5% of shares. The largest shareholder is VANGUARD GROUP INC with a 8.71% stake. Company insiders hold 0.65%. Data sourced from SEC Form 13F as of September 30, 2024.