National Research Corporation
National Research Corporation (NRC) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · NRC · as of Sep 30, 2025
Ownership Breakdown
118
Institutional Holders
▼ 7 vs Q2
$142.24M
Total Inst. Value
▼ $53.88M vs Q2
22.54M
Shares Outstanding
freeFloat 57.06%
11.12M
13F Shares Held
▼ 556,075 vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
NRC largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC services-commercial physical & biological research | 2.75M | 12.14% | 12.14% | $35.15B | Nov 13, 2025 | ▼ 236.2K |
BLACKROCK, INC. services-commercial physical & biological research | 1.07M | 4.70% | 4.70% | $13.61B | Nov 12, 2025 | ▼ 127.6K |
VANGUARD GROUP INC services-commercial physical & biological research | 921.4K | 4.07% | 4.07% | $11.78B | Nov 7, 2025 | ▲ 1.8K |
MORGAN STANLEY services-commercial physical & biological research | 857.6K | 3.79% | 3.79% | $10.96B | May 27, 2026 | ▼ 13.9K |
DIMENSIONAL FUND ADVISORS LP services-commercial physical & biological research | 513.8K | 2.27% | 2.27% | $6.57B | Nov 12, 2025 | ▼ 17.4K |
GEODE CAPITAL MANAGEMENT, LLC services-commercial physical & biological research | 404.4K | 1.78% | 1.78% | $5.17B | Nov 12, 2025 | ▲ 99 |
QV INVESTORS INC. services-commercial physical & biological research | 381.3K | 1.68% | 1.68% | $4.87B | Oct 30, 2025 | — held |
RENAISSANCE TECHNOLOGIES LLC services-commercial physical & biological research | 375.1K | 1.66% | 1.66% | $4.79B | Nov 13, 2025 | ▲ 3.1K |
STATE STREET CORP services-commercial physical & biological research | 336.4K | 1.48% | 1.48% | $4.34B | Nov 14, 2025 | ▼ 4.6K |
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC services-commercial physical & biological research | 292.4K | 1.29% | 1.29% | $3.74B | Nov 14, 2025 | ▲ 21.4K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
16
Increased
+311.5K shares1
New Positions
first time holders23
Decreased
−652.0K shares0
Sold Out
fully exitedNet shares change (top 50)
340.5K
+311.5K / −652.0K
Net new holders
-6
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
NRC insider trading · insider activity
Source: SEC Form 4
Insiders have been net buyers of shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
6
Buy transactions
1
Sell transactions
6.00
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Rau Jason Russell Executive Vice President | Mar 12, 2026 | Award | 60,000 | — | — | 60.0K | Form 4 ↗ |
HARRISON SHANE R EVP & Chief Financial Officer | Feb 17, 2026 | Purchase | 8,000 | $12.27 | $98.2K | 8.0K | Form 4 ↗ |
Lockhart Stephen H director | Jan 22, 2026 | Award | 8,819 | $22.01 | $194.1K | 8.8K | Form 4 ↗ |
Bhandari Parul director | Jan 22, 2026 | Award | 8,819 | $22.01 | $194.1K | 8.8K | Form 4 ↗ |
HARRISON SHANE R EVP & Chief Financial Officer | Dec 29, 2025 | Tax Withhold | 21,271 | $18.66 | $396.9K | 150.7K | Form 4 ↗ |
Burik David EVP, Strategic Insights | Jan 5, 2026 | Award | 100,000 | — | — | 100.0K | Form 4 ↗ |
Hrdy Helen EVP & Chief Operating Officer | Dec 15, 2025 | Tax Withhold | 11,244 | $17.64 | $198.3K | 140.5K | Form 4 ↗ |
NUNNELLY JOHN N director | Oct 17, 2025 | Award | 22,625 | $11.61 | $262.7K | 22.6K | Form 4 ↗ |
Wheeler Penny Ann director | Oct 17, 2025 | Award | 22,625 | $11.61 | $262.7K | 22.6K | Form 4 ↗ |
Berwick Donald M director | Oct 17, 2025 | Award | 22,625 | $11.61 | $262.7K | 22.6K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
National Research Corporation (NRC) is primarily owned by institutional investors, who hold approximately 49.3% of total shares outstanding. Company insiders own approximately 42.94%, while retail and public investors account for the remaining 7.74%.
The largest institutional shareholder of National Research Corporation is KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC, holding approximately 2.75 million shares — equal to 12.14% of outstanding shares — as of September 30, 2025.
A total of 118 institutional investors currently hold NRC stock, with a combined institutional value of approximately $142,239,903 as of the most recent 13F filing period.
Frequently asked questions
NRC ownershipNational Research Corporation (NRC) is primarily owned by institutional investors, who hold approximately 49.3% of shares. The largest shareholder is KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC with a 12.14% stake. Company insiders hold 42.94%. Data sourced from SEC Form 13F as of September 30, 2025.