The Procter & Gamble Company
The Procter & Gamble Company (PG) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · PG · as of Sep 30, 2024
Ownership Breakdown
3,820
Institutional Holders
▲ 74 vs Q2
$276.64B
Total Inst. Value
▲ $15.01B vs Q2
2.33B
Shares Outstanding
freeFloat 99.82%
1.59B
13F Shares Held
▲ 2.08M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
PG largest shareholders · institutional ownership
Q3 2024 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC soap, detergents, cleang preparations, perfumes, cosmetics | 228.20M | 9.69% | 9.69% | $39.52T | Nov 13, 2024 | ▲ 2.23M |
BLACKROCK, INC. soap, detergents, cleang preparations, perfumes, cosmetics | 163.43M | 6.94% | 6.94% | $28.31T | Nov 13, 2024 | NEW |
STATE STREET CORP soap, detergents, cleang preparations, perfumes, cosmetics | 100.55M | 4.27% | 4.27% | $17.42T | Nov 14, 2024 | ▼ 2.58M |
GEODE CAPITAL MANAGEMENT, LLC soap, detergents, cleang preparations, perfumes, cosmetics | 55.20M | 2.34% | 2.34% | $9.54T | Nov 12, 2024 | ▲ 3.62M |
MORGAN STANLEY soap, detergents, cleang preparations, perfumes, cosmetics | 49.04M | 2.08% | 2.08% | $8.49T | May 14, 2025 | ▲ 798.3K |
BANK OF AMERICA CORP /DE/ soap, detergents, cleang preparations, perfumes, cosmetics | 30.99M | 1.32% | 1.32% | $5.37T | Nov 14, 2024 | ▲ 435.8K |
NORGES BANK soap, detergents, cleang preparations, perfumes, cosmetics | 30.32M | 1.29% | 1.29% | $5.25T | Nov 12, 2025 | ▼ 124.3K |
WELLINGTON MANAGEMENT GROUP LLP soap, detergents, cleang preparations, perfumes, cosmetics | 27.07M | 1.15% | 1.15% | $4.69T | Nov 14, 2024 | ▼ 5.92M |
NORTHERN TRUST CORP soap, detergents, cleang preparations, perfumes, cosmetics | 26.69M | 1.13% | 1.13% | $4.62T | Nov 13, 2024 | ▼ 943.4K |
FMR LLC soap, detergents, cleang preparations, perfumes, cosmetics | 26.56M | 1.13% | 1.13% | $4.60T | Nov 13, 2024 | ▲ 689.3K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2024 vs prior quarter
Q3 2024
28
Increased
+18.48M shares1
New Positions
first time holders20
Decreased
−17.96M shares0
Sold Out
fully exitedNet shares change (top 50)
+514.9K
+18.48M / −17.96M
Net new holders
+9
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
PG insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
0
Buy transactions
0
Sell transactions
0.00
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Portman Robert Jones director | Mar 10, 2026 | Award | 49 | — | — | 5.1K | Form 4 ↗ |
Portman Robert Jones director | Mar 10, 2026 | Award | 193 | — | — | 5.2K | Form 4 ↗ |
McEvoy Ashley director | Mar 10, 2026 | Award | 161 | — | — | 5.8K | Form 4 ↗ |
McCarthy Christine M director | Mar 10, 2026 | Award | 209 | — | — | 17.1K | Form 4 ↗ |
Kempczinski Christopher J director | Mar 10, 2026 | Award | 201 | — | — | 11.3K | Form 4 ↗ |
JIMENEZ JOSEPH director | Mar 10, 2026 | Award | 273 | — | — | 36.5K | Form 4 ↗ |
ARNOLD CRAIG director | Mar 10, 2026 | Award | 161 | — | — | 2.6K | Form 4 ↗ |
Francisco Ma. Fatima CEO - Baby, Fem & Family Care | Feb 27, 2026 | Sale | 5,249 | $165.29 | $867.6K | 1.3K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
The Procter & Gamble Company (PG) is primarily owned by institutional investors, who hold approximately 68.3% of total shares outstanding. Company insiders own approximately 0.18%, while retail and public investors account for the remaining 31.57%.
The largest institutional shareholder of The Procter & Gamble Company is VANGUARD GROUP INC, holding approximately 228.20 million shares — equal to 9.69% of outstanding shares — as of September 30, 2024.
A total of 3,820 institutional investors currently hold PG stock, with a combined institutional value of approximately $276.64 billion as of the most recent 13F filing period.
Frequently asked questions
PG ownershipThe Procter & Gamble Company (PG) is primarily owned by institutional investors, who hold approximately 68.3% of shares. The largest shareholder is VANGUARD GROUP INC with a 9.69% stake. Company insiders hold 0.18%. Data sourced from SEC Form 13F as of September 30, 2024.