Playboy, Inc.
Playboy, Inc. (PLBY) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · PLBY · as of Sep 30, 2025
Ownership Breakdown
76
Institutional Holders
▲ 7 vs Q2
$38.81M
Total Inst. Value
▲ $13.99M vs Q2
93.37M
Shares Outstanding
freeFloat 58.78%
26.40M
13F Shares Held
▲ 11.08M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
PLBY largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
FORTRESS INVESTMENT GROUP LLC retail-miscellaneous retail | 16.59M | 17.57% | 17.57% | $24.39B | Nov 14, 2025 | ▲ 10.74M |
VANGUARD GROUP INC retail-miscellaneous retail | 2.69M | 2.85% | 2.85% | $3.95B | Nov 7, 2025 | ▲ 26.1K |
CRCM LP retail-miscellaneous retail | 1.45M | 1.54% | 1.54% | $2.13B | Nov 14, 2025 | ▲ 744.5K |
GEODE CAPITAL MANAGEMENT, LLC retail-miscellaneous retail | 646.2K | 68.45% | 68.45% | $950.34M | Nov 12, 2025 | ▼ 119.8K |
MORGAN STANLEY retail-miscellaneous retail | 646.1K | 68.44% | 68.44% | $949.71M | May 27, 2026 | ▼ 21.2K |
RENAISSANCE TECHNOLOGIES LLC retail-miscellaneous retail | 626.6K | 66.38% | 66.38% | $921.11M | Nov 13, 2025 | ▼ 16.5K |
BLACKROCK, INC. retail-miscellaneous retail | 573.1K | 60.72% | 60.72% | $842.52M | Nov 12, 2025 | ▲ 7.9K |
UBS GROUP AG retail-miscellaneous retail | 400.8K | 42.46% | 42.46% | $589.19M | Nov 13, 2025 | ▼ 252.1K |
STATE STREET CORP retail-miscellaneous retail | 313.1K | 33.16% | 33.16% | $460.19M | Nov 14, 2025 | — held |
SFMG, LLC retail-miscellaneous retail | 300.0K | 31.78% | 31.78% | $441.00M | Nov 13, 2025 | ▲ 25.0K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
15
Increased
+11.82M shares5
New Positions
first time holders23
Decreased
−1.24M shares0
Sold Out
fully exitedNet shares change (top 50)
+10.58M
+11.82M / −1.24M
Net new holders
-3
5 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
PLBY insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
16
Buy transactions
17
Sell transactions
0.94
Buy/Sell ratio
$1M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Edmonds Tracey E director | May 22, 2026 | Sale | 3,888 | $1.34 | $5.2K | 219.7K | Form 4 ↗ |
Edmonds Tracey E director | May 26, 2026 | Sale | 18,198 | $1.33 | $24.2K | 201.5K | Form 4 ↗ |
Edmonds Tracey E director | May 27, 2026 | Sale | 8,193 | $1.33 | $10.9K | 193.3K | Form 4 ↗ |
Edmonds Tracey E director | May 19, 2026 | Sale | 25,162 | $1.21 | $30.4K | 254.4K | Form 4 ↗ |
Edmonds Tracey E director | May 20, 2026 | Sale | 30,816 | $1.24 | $38.1K | 223.5K | Form 4 ↗ |
Kohn Bernhard L III CEO & President | May 14, 2026 | Sale | 82,677 | $1.43 | $118.1K | 5.89M | Form 4 ↗ |
Kohn Bernhard L III CEO & President | May 15, 2026 | Sale | 81,771 | $1.35 | $110.2K | 5.81M | Form 4 ↗ |
Kohn Bernhard L III CEO & President | May 11, 2026 | Sale | 75,484 | $1.74 | $131.4K | 6.17M | Form 4 ↗ |
Kohn Bernhard L III CEO & President | May 12, 2026 | Sale | 94,594 | $1.50 | $141.7K | 6.07M | Form 4 ↗ |
Kohn Bernhard L III CEO & President | May 13, 2026 | Sale | 97,658 | $1.39 | $136.2K | 5.98M | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Playboy, Inc. (PLBY) is primarily owned by institutional investors, who hold approximately 28.3% of total shares outstanding. Company insiders own approximately 41.22%, while retail and public investors account for the remaining 30.50%.
The largest institutional shareholder of Playboy, Inc. is FORTRESS INVESTMENT GROUP LLC, holding approximately 16.59 million shares — equal to 17.57% of outstanding shares — as of September 30, 2025.
A total of 76 institutional investors currently hold PLBY stock, with a combined institutional value of approximately $38,813,904 as of the most recent 13F filing period.
Frequently asked questions
PLBY ownershipPlayboy, Inc. (PLBY) is primarily owned by institutional investors, who hold approximately 28.3% of shares. The largest shareholder is FORTRESS INVESTMENT GROUP LLC with a 17.57% stake. Company insiders hold 41.22%. Data sourced from SEC Form 13F as of September 30, 2025.