Peloton Interactive, Inc.
Peloton Interactive, Inc. (PTON) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · PTON · as of Sep 30, 2025
Ownership Breakdown
531
Institutional Holders
▲ 27 vs Q2
$3.32B
Total Inst. Value
▲ $723.50M vs Q2
417.15M
Shares Outstanding
freeFloat 95.75%
368.73M
13F Shares Held
▼ 5.01M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
PTON largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC sporting & athletic goods, nec | 38.64M | 9.60% | 9.60% | $347.73B | Nov 7, 2025 | ▲ 811.6K |
BLACKROCK, INC. sporting & athletic goods, nec | 32.20M | 8.00% | 8.00% | $289.84B | Nov 12, 2025 | ▲ 1.33M |
FMR LLC sporting & athletic goods, nec | 29.96M | 7.45% | 7.45% | $269.68B | Nov 13, 2025 | ▲ 1.65M |
T. ROWE PRICE INVESTMENT MANAGEMENT, INC. sporting & athletic goods, nec | 21.07M | 5.24% | 5.24% | $189.68B | Nov 14, 2025 | ▼ 1.36M |
EMINENCE CAPITAL, LP sporting & athletic goods, nec | 15.09M | 3.75% | 3.75% | $135.77B | Nov 14, 2025 | ▼ 1.15M |
D. E. SHAW & CO., INC. sporting & athletic goods, nec | 14.66M | 3.64% | 3.64% | $131.97B | Nov 14, 2025 | ▲ 4.30M |
GOLDMAN SACHS GROUP INC sporting & athletic goods, nec | 11.39M | 2.83% | 2.83% | $102.50B | Nov 14, 2025 | ▼ 1.04M |
PRICE T ROWE ASSOCIATES INC /MD/ sporting & athletic goods, nec | 10.11M | 2.51% | 2.51% | $90.96B | Nov 14, 2025 | ▲ 9.79M |
GEODE CAPITAL MANAGEMENT, LLC sporting & athletic goods, nec | 9.37M | 2.33% | 2.33% | $84.36B | Nov 12, 2025 | ▲ 230.0K |
STATE STREET CORP sporting & athletic goods, nec | 8.63M | 2.14% | 2.14% | $77.63B | Nov 14, 2025 | ▼ 8.2K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
26
Increased
+41.82M shares3
New Positions
first time holders17
Decreased
−31.42M shares0
Sold Out
fully exitedNet shares change (top 50)
+10.39M
+41.82M / −31.42M
Net new holders
+12
3 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
PTON insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
16
Buy transactions
24
Sell transactions
0.67
Buy/Sell ratio
$1M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Baig Saqib Interim CFO, CAO | May 22, 2026 | Sale | 5,000 | $5.45 | $27.3K | 239.0K | Form 4 ↗ |
Sanders Dion C. Chief Commercial Officer | May 20, 2026 | Sale | 112,523 | $5.19 | $583.6K | 0 | Form 4 ↗ |
Baig Saqib Interim CFO, CAO | May 20, 2026 | Sale | 5,973 | $5.19 | $31.0K | 244.0K | Form 4 ↗ |
Baig Saqib Interim CFO, CAO | May 18, 2026 | Sale | 29,075 | $5.27 | $153.4K | 250.0K | Form 4 ↗ |
Sanders Dion C. Chief Commercial Officer | May 15, 2026 | Tax Withhold | 116,573 | $5.29 | $616.7K | 112.5K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Peloton Interactive, Inc. (PTON) is primarily owned by institutional investors, who hold approximately 88.4% of total shares outstanding. Company insiders own approximately 4.25%, while retail and public investors account for the remaining 7.36%.
The largest institutional shareholder of Peloton Interactive, Inc. is VANGUARD GROUP INC, holding approximately 38.64 million shares — equal to 9.60% of outstanding shares — as of September 30, 2025.
A total of 531 institutional investors currently hold PTON stock, with a combined institutional value of approximately $3.32 billion as of the most recent 13F filing period.
Frequently asked questions
PTON ownershipPeloton Interactive, Inc. (PTON) is primarily owned by institutional investors, who hold approximately 88.4% of shares. The largest shareholder is VANGUARD GROUP INC with a 9.60% stake. Company insiders hold 4.25%. Data sourced from SEC Form 13F as of September 30, 2025.