Roku, Inc.
Roku, Inc. (ROKU) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · ROKU · as of Sep 30, 2025
Ownership Breakdown
687
Institutional Holders
▲ 53 vs Q2
$11.14B
Total Inst. Value
▲ $1.57B vs Q2
147.69M
Shares Outstanding
freeFloat 88.09%
111.22M
13F Shares Held
▲ 322,418 vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
ROKU largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
FMR LLC cable & other pay television services | 19.30M | 13.14% | 13.14% | $1.93T | Nov 13, 2025 | ▼ 132.2K |
VANGUARD GROUP INC cable & other pay television services | 13.00M | 8.85% | 8.85% | $1.30T | Nov 7, 2025 | ▲ 322.9K |
ARK INVESTMENT MANAGEMENT LLC cable & other pay television services | 7.35M | 5.01% | 5.01% | $736.14B | Nov 12, 2025 | ▼ 1.11M |
BLACKROCK, INC. cable & other pay television services | 6.80M | 4.63% | 4.63% | $681.18B | Nov 12, 2025 | ▲ 174.1K |
SUMITOMO MITSUI TRUST HOLDINGS, INC. cable & other pay television services | 3.69M | 2.51% | 2.51% | $369.34B | Oct 27, 2025 | ▼ 763.1K |
NIKKO ASSET MANAGEMENT AMERICAS, INC. cable & other pay television services | 3.66M | 2.49% | 2.49% | $366.67B | Nov 12, 2025 | ▼ 780.4K |
SUSQUEHANNA INTERNATIONAL GROUP, LLP cable & other pay television services | 2.71M | 1.85% | 1.85% | $271.71B | Nov 14, 2025 | ▲ 267.6K |
AQR CAPITAL MANAGEMENT LLC cable & other pay television services | 2.59M | 1.76% | 1.76% | $258.90B | Nov 14, 2025 | ▲ 1.90M |
GEODE CAPITAL MANAGEMENT, LLC cable & other pay television services | 2.30M | 1.56% | 1.56% | $229.93B | Nov 12, 2025 | ▲ 61.1K |
ACADIAN ASSET MANAGEMENT LLC cable & other pay television services | 2.27M | 1.55% | 1.55% | $227.24B | Nov 13, 2025 | ▼ 421.9K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
30
Increased
+13.37M shares1
New Positions
first time holders18
Decreased
−6.32M shares0
Sold Out
fully exitedNet shares change (top 50)
+7.05M
+13.37M / −6.32M
Net new holders
+13
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
ROKU insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
67
Buy transactions
131
Sell transactions
0.51
Buy/Sell ratio
$1M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Collier Charles President, Roku Media | Jun 1, 2026 | Tax Withhold | 14,773 | $129.03 | $1.91M | 22.3K | Form 4 ↗ |
Collier Charles President, Roku Media | Jun 2, 2026 | Sale | 7,067 | $127.26 | $899.3K | 15.2K | Form 4 ↗ |
Fuchsberg Gilbert President, Subscriptions | Jun 1, 2026 | Tax Withhold | 5,710 | $129.03 | $736.8K | 55.5K | Form 4 ↗ |
Fuchsberg Gilbert President, Subscriptions | Jun 2, 2026 | Sale | 4,376 | $127.26 | $556.9K | 51.1K | Form 4 ↗ |
HUNT NEIL D director | Jun 1, 2026 | C-Conversion | 2,000 | — | — | 16.0K | Form 4 ↗ |
HUNT NEIL D director | Jun 1, 2026 | C-Conversion | 2,000 | — | — | 9.8K | Form 4 ↗ |
HUNT NEIL D director | Jun 1, 2026 | Sale | 398 | $127.72 | $50.8K | 9.4K | Form 4 ↗ |
HUNT NEIL D director | Jun 1, 2026 | Sale | 411 | $128.77 | $52.9K | 9.0K | Form 4 ↗ |
HUNT NEIL D director | Jun 1, 2026 | Sale | 1,114 | $129.62 | $144.4K | 7.9K | Form 4 ↗ |
HUNT NEIL D director | Jun 1, 2026 | Sale | 77 | $130.34 | $10.0K | 7.8K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Roku, Inc. (ROKU) is primarily owned by institutional investors, who hold approximately 75.3% of total shares outstanding. Company insiders own approximately 11.91%, while retail and public investors account for the remaining 12.79%.
The largest institutional shareholder of Roku, Inc. is FMR LLC, holding approximately 19.30 million shares — equal to 13.14% of outstanding shares — as of September 30, 2025.
A total of 687 institutional investors currently hold ROKU stock, with a combined institutional value of approximately $11.14 billion as of the most recent 13F filing period.
Frequently asked questions
ROKU ownershipRoku, Inc. (ROKU) is primarily owned by institutional investors, who hold approximately 75.3% of shares. The largest shareholder is FMR LLC with a 13.14% stake. Company insiders hold 11.91%. Data sourced from SEC Form 13F as of September 30, 2025.