Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (SBH) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · SBH · as of Jun 8, 2026
Activity summary
Buy transactions
4
P-Purchase only
Sell transactions
2
12 Months
Buy/Sell ratio
2.00
Buy/Sell (by trades)
Overall sentiment
Sally Beauty Holdings, Inc. insiders have been net buyers of shares over the past 12 Months, which may signal confidence in the company's outlook.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 8, 2026
SBH insider buying and selling by quarter
SBH insider selling · SBH insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 8, 2026
Active insiders
Most active in past 12 months · SBH ceo insider trading
Showing all insiders · Click a card to filter the transactions table below
▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API
Recent insider transactions
SBH executive sell shares · SBH board member insider trading · SBH insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| Apr 21, 2026 | Cox Erin Nealy Director | Option | 50,505 | — | Form 4 |
| Jan 22, 2026 | Bishop Rachel Rothe Director | Option | 14,532 | — | Form 4 |
| Jan 22, 2026 | BOYER JEFFREY N Director | Option | 14,532 | — | Form 4 |
| Jan 22, 2026 | Flur Dorlisa K Director | Option | 14,532 | — | Form 4 |
| Jan 22, 2026 | Molloy Lawrence Director | Option | 14,532 | — | Form 4 |
| Dec 11, 2025 | McIntosh Kim GVP, CONTROLLER & CAO | Sale | 5,900 | $93K | Form 4 |
| Dec 1, 2025 | Sherman Scott C SVP, CLO and CHRO | Sale | 15,000 | $244K | Form 4 |
| Nov 15, 2025 | McIntosh Kim GVP, CONTROLLER & CAO | Option | 16,782 | — | Form 4 |
| Nov 15, 2025 | McIntosh Kim GVP, CONTROLLER & CAO | Other | 6,272 | $89K | Form 4 |
| Nov 15, 2025 | Sherman Scott C SVP, CLO and CHRO | Option | 48,138 | — | Form 4 |
| Nov 15, 2025 | Sherman Scott C SVP, CLO and CHRO | Other | 17,984 | $255K | Form 4 |
| Nov 15, 2025 | Spinks Mark Gregory President Beauty Systems Group | Other | 24,657 | $350K | Form 4 |
| Nov 15, 2025 | Spinks Mark Gregory President Beauty Systems Group | Option | 66,007 | — | Form 4 |
| Nov 15, 2025 | Goss John Howard JR SVP & President Sally Beauty | Option | 66,007 | — | Form 4 |
| Nov 15, 2025 | Goss John Howard JR SVP & President Sally Beauty | Other | 24,657 | $350K | Form 4 |
| Nov 15, 2025 | Platz Marlo Michelle Cormier SVP & CFO | Option | 77,496 | — | Form 4 |
| Nov 15, 2025 | Platz Marlo Michelle Cormier SVP & CFO | Other | 29,087 | $412K | Form 4 |
| Nov 15, 2025 | Paulonis Denise President & CEO · Director | Option | 361,697 | — | Form 4 |
| Nov 15, 2025 | Paulonis Denise President & CEO · Director | Other | 153,547 | $2.18M⚡ | Form 4 |
| Sep 4, 2025 | Rangel Max R. Director | Purchase | 3,500 | $49K | Form 4 |
| Aug 13, 2025 | Perelman Debra Golding Director | Purchase | 2,300 | $31K | Form 4 |
| Aug 8, 2025 | Paulonis Denise President & CEO · Director | Purchase | 4,500 | $53K | Form 4 |
| Aug 7, 2025 | FERGUSON DIANA SUE Director | Purchase | 2,500 | $30K | Form 4 |
| Jan 24, 2025 | Molloy Lawrence Director | Option | 15,470 | — | Form 4 |
| Jan 24, 2025 | Flur Dorlisa K Director | Option | 15,470 | — | Form 4 |
McIntosh Kim
GVP, CONTROLLER & CAO
Date
Dec 11
Shares
5,900
Price
$15.71
Value
$93K
Sherman Scott C
SVP, CLO and CHRO
Date
Dec 1
Shares
15,000
Price
$16.27
Value
$244K
McIntosh Kim
GVP, CONTROLLER & CAO
Date
Nov 15
Shares
6,272
Price
$14.18
Value
$89K
Sherman Scott C
SVP, CLO and CHRO
Date
Nov 15
Shares
17,984
Price
$14.18
Value
$255K
Spinks Mark Gregory
President Beauty Systems Group
Date
Nov 15
Shares
24,657
Price
$14.18
Value
$350K
Spinks Mark Gregory
President Beauty Systems Group
Date
Nov 15
Shares
66,007
Price
—
Value
—
Goss John Howard JR
SVP & President Sally Beauty
Date
Nov 15
Shares
66,007
Price
—
Value
—
Goss John Howard JR
SVP & President Sally Beauty
Date
Nov 15
Shares
24,657
Price
$14.18
Value
$350K
Platz Marlo Michelle Cormier
SVP & CFO
Date
Nov 15
Shares
29,087
Price
$14.18
Value
$412K
Paulonis Denise
President & CEO · Director
Date
Nov 15
Shares
361,697
Price
—
Value
—
Paulonis Denise
President & CEO · Director
Date
Nov 15
Shares
153,547
Price
$14.18
Value
$2.18M ⚡
Perelman Debra Golding
Director
Date
Aug 13
Shares
2,300
Price
$13.48
Value
$31K
Paulonis Denise
President & CEO · Director
Date
Aug 8
Shares
4,500
Price
$11.74
Value
$53K
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About SBH insider trading
SBH insider trades
Sally Beauty Holdings, Inc. (SBH) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including McIntosh Kim (GVP, CONTROLLER & CAO), Sherman Scott C (SVP, CLO and CHRO), Paulonis Denise (President & CEO · Director). Over the past 12 months, 5 insiders have filed transactions with the SEC. SBH insiders have been primarily buying, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For Sally Beauty Holdings, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
SBH insider trading · 5 questionsThe insiders of Sally Beauty Holdings, Inc. (SBH) include executives and directors such as McIntosh Kim (GVP, CONTROLLER & CAO), Sherman Scott C (SVP, CLO and CHRO), Paulonis Denise (President & CEO · Director), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026