Ulta Beauty, Inc.
Ulta Beauty, Inc. (ULTA) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · ULTA · as of Jun 8, 2026
Activity summary
Buy transactions
0
P-Purchase only
Sell transactions
2
12 Months
Buy/Sell ratio
0.00
Buy/Sell (by trades)
Overall sentiment
Ulta Beauty, Inc. insiders have been primarily selling shares over the past 12 Months. Selling activity is often driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment toward the company.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 8, 2026
ULTA insider buying and selling by quarter
ULTA insider selling · ULTA insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 8, 2026
Active insiders
Most active in past 12 months · ULTA ceo insider trading
Showing all insiders · Click a card to filter the transactions table below
▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API
Recent insider transactions
ULTA executive sell shares · ULTA board member insider trading · ULTA insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| Apr 7, 2026 | MRKONIC GEORGE R JR Director | Sale | 452 | $244K | Form 4 |
| Mar 31, 2026 | Lialios Christopher SVP, Controller (P. Acct Ofc.) | Award | 519 | — | Form 4 |
| Mar 31, 2026 | Steelman Kecia President and CEO | Award | 10,889 | — | Form 4 |
| Mar 31, 2026 | Ryan Anita Jane Chief Human Resources Officer | Award | 1,443 | — | Form 4 |
| Mar 31, 2026 | DelOrefice Christopher CFO | Award | 4,219 | — | Form 4 |
| Mar 31, 2026 | Casares Rene G. Chief Legal Officer | Award | 1,263 | — | Form 4 |
| Mar 15, 2026 | Steelman Kecia President and CEO | Other | 393 | $211K | Form 4 |
| Mar 15, 2026 | Steelman Kecia President and CEO | Other | 1,491 | $799K | Form 4 |
| Mar 15, 2026 | Ryan Anita Jane Chief Human Resources Officer | Other | 80 | $43K | Form 4 |
| Mar 15, 2026 | Ryan Anita Jane Chief Human Resources Officer | Other | 189 | $101K | Form 4 |
| Feb 12, 2026 | Steelman Kecia President and CEO | Award | 3,416 | — | Form 4 |
| Feb 12, 2026 | Ryan Anita Jane Chief Human Resources Officer | Award | 644 | — | Form 4 |
| Dec 15, 2025 | Halligan Catherine Ann Director | Gift | 340 | — | Form 4 |
| Dec 9, 2025 | DelOrefice Christopher CFO | Award | 3,649 | — | Form 4 |
| Dec 9, 2025 | DelOrefice Christopher CFO | Award | 1,825 | — | Form 4 |
| Sep 4, 2025 | Smith Mike C. Director | Sale | 500 | $264K | Form 4 |
| Sep 1, 2025 | Landry Stephenie Lee Director | Award | 277 | — | Form 4 |
| Sep 1, 2025 | Brok Martin Director | Award | 277 | — | Form 4 |
| Jun 11, 2025 | Smith Mike C. Director | Award | 383 | — | Form 4 |
| Jun 11, 2025 | Petz Heidi G Director | Award | 383 | — | Form 4 |
| Jun 11, 2025 | Nagler Lorna Director | Award | 383 | — | Form 4 |
| Jun 11, 2025 | MRKONIC GEORGE R JR Director | Award | 383 | — | Form 4 |
| Jun 11, 2025 | LITTLE PATRICIA A Director | Award | 383 | — | Form 4 |
| Jun 11, 2025 | Halligan Catherine Ann Director | Award | 383 | — | Form 4 |
| Jun 11, 2025 | GARCIA KELLY E Director | Award | 383 | — | Form 4 |
Lialios Christopher
SVP, Controller (P. Acct Ofc.)
Date
Mar 31
Shares
519
Price
—
Value
—
Ryan Anita Jane
Chief Human Resources Officer
Date
Mar 31
Shares
1,443
Price
—
Value
—
Steelman Kecia
President and CEO
Date
Mar 15
Shares
1,491
Price
$535.72
Value
$799K
Ryan Anita Jane
Chief Human Resources Officer
Date
Mar 15
Shares
80
Price
$535.75
Value
$43K
Ryan Anita Jane
Chief Human Resources Officer
Date
Mar 15
Shares
189
Price
$535.75
Value
$101K
Ryan Anita Jane
Chief Human Resources Officer
Date
Feb 12
Shares
644
Price
—
Value
—
⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About ULTA insider trading
ULTA insider trades
Ulta Beauty, Inc. (ULTA) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including Steelman Kecia (President and CEO), Ryan Anita Jane (Chief Human Resources Officer), DelOrefice Christopher (CFO). Over the past 12 months, 5 insiders have filed transactions with the SEC. ULTA insiders have been primarily selling, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For Ulta Beauty, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
ULTA insider trading · 5 questionsThe insiders of Ulta Beauty, Inc. (ULTA) include executives and directors such as Steelman Kecia (President and CEO), Ryan Anita Jane (Chief Human Resources Officer), DelOrefice Christopher (CFO), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026