Ulta Beauty, Inc.
Ulta Beauty, Inc. (ULTA) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · ULTA · as of Mar 31, 2025
Ownership Breakdown
1,005
Institutional Holders
▼ 52 vs Q4
$15.59B
Total Inst. Value
▼ $2.48B vs Q4
42.99M
Shares Outstanding
freeFloat 99.73%
42.56M
13F Shares Held
▲ 770,661 vs Q4
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
ULTA largest shareholders · institutional ownership
Q1 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC retail-retail stores, nec | 5.38M | 11.62% | 11.62% | $1.97T | May 9, 2025 | ▼ 107.6K |
BLACKROCK, INC. retail-retail stores, nec | 4.43M | 9.58% | 9.58% | $1.62T | May 2, 2025 | ▲ 132.9K |
STATE STREET CORP retail-retail stores, nec | 2.00M | 4.31% | 4.31% | $731.71B | May 15, 2025 | ▼ 342.3K |
MORGAN STANLEY retail-retail stores, nec | 1.25M | 2.70% | 2.70% | $458.55B | May 15, 2025 | ▼ 76.1K |
GEODE CAPITAL MANAGEMENT, LLC retail-retail stores, nec | 1.23M | 2.66% | 2.66% | $449.74B | May 13, 2025 | ▲ 30.7K |
PRICE T ROWE ASSOCIATES INC /MD/ retail-retail stores, nec | 1.23M | 2.65% | 2.65% | $449.02B | May 14, 2025 | ▲ 688.3K |
SANDERS CAPITAL, LLC retail-retail stores, nec | 1.19M | 2.57% | 2.57% | $436.24B | May 14, 2025 | NEW |
BALYASNY ASSET MANAGEMENT L.P. retail-retail stores, nec | 965.4K | 2.09% | 2.09% | $353.86B | May 15, 2025 | ▲ 952.0K |
T. ROWE PRICE INVESTMENT MANAGEMENT, INC. retail-retail stores, nec | 931.6K | 2.01% | 2.01% | $341.45B | May 14, 2025 | ▲ 366.1K |
SUSQUEHANNA INTERNATIONAL GROUP, LLP retail-retail stores, nec | 928.3K | 2.01% | 2.01% | $340.26B | May 14, 2025 | ▲ 60.0K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q1 2025 vs prior quarter
Q1 2025
31
Increased
+5.31M shares1
New Positions
first time holders18
Decreased
−2.41M shares0
Sold Out
fully exitedNet shares change (top 50)
+2.89M
+5.31M / −2.41M
Net new holders
+14
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
ULTA insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
13
Buy transactions
4
Sell transactions
3.25
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
MRKONIC GEORGE R JR director | Apr 7, 2026 | Sale | 452 | $539.29 | $243.8K | 2.4K | Form 4 ↗ |
Lialios Christopher SVP, Controller (P. Acct Ofc.) | Mar 31, 2026 | Award | 519 | — | — | 3.5K | Form 4 ↗ |
Lialios Christopher SVP, Controller (P. Acct Ofc.) | Mar 31, 2026 | Award | 757 | $522.71 | $395.7K | 757 | Form 4 ↗ |
Steelman Kecia President and CEO | Mar 31, 2026 | Award | 68,000 | $522.71 | $35.54M | 68.0K | Form 4 ↗ |
Steelman Kecia President and CEO | Mar 31, 2026 | Award | 10,889 | — | — | 42.5K | Form 4 ↗ |
Steelman Kecia President and CEO | Mar 31, 2026 | Award | 37,070 | $522.71 | $19.38M | 37.1K | Form 4 ↗ |
Ryan Anita Jane Chief Human Resources Officer | Mar 31, 2026 | Award | 1,443 | — | — | 9.1K | Form 4 ↗ |
Ryan Anita Jane Chief Human Resources Officer | Mar 31, 2026 | Award | 4,912 | $522.71 | $2.57M | 4.9K | Form 4 ↗ |
DelOrefice Christopher Chief Financial Officer | Mar 31, 2026 | Award | 14,363 | $522.71 | $7.51M | 14.4K | Form 4 ↗ |
DelOrefice Christopher Chief Financial Officer | Mar 31, 2026 | Award | 4,219 | — | — | 9.7K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Ulta Beauty, Inc. (ULTA) is primarily owned by institutional investors, who hold approximately 99.0% of total shares outstanding. Company insiders own approximately 0.27%, while retail and public investors account for the remaining 0.72%.
The largest institutional shareholder of Ulta Beauty, Inc. is VANGUARD GROUP INC, holding approximately 5.38 million shares — equal to 11.62% of outstanding shares — as of March 31, 2025.
A total of 1,005 institutional investors currently hold ULTA stock, with a combined institutional value of approximately $15.59 billion as of the most recent 13F filing period.
Frequently asked questions
ULTA ownershipUlta Beauty, Inc. (ULTA) is primarily owned by institutional investors, who hold approximately 99.0% of shares. The largest shareholder is VANGUARD GROUP INC with a 11.62% stake. Company insiders hold 0.27%. Data sourced from SEC Form 13F as of March 31, 2025.