Bread Financial Holdings, Inc.

BFHNYSEFinancial Services● Active

$91.42

+$0.31(+0.34%)

Market Cap$3.7B

P/E Ratio—

52W High$99.13

52W Low$49.17

Avg Volume658K

Open$91.56

Beta1.17

Insider Trades Ownership Employees

Bread Financial Holdings, Inc. (BFH) Insider Trading

Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.

SEC EDGAR · FMP · BFH · as of Jun 8, 2026

Activity summary

Buy transactions

P-Purchase only

Sell transactions

12 Months

Buy/Sell ratio

3.00

Buy/Sell (by trades)

Overall sentiment

BULLISH

↑ Buy 75%Active transactions only · RSU vesting excluded25% Sell ↓

Bread Financial Holdings, Inc. insiders have been net buyers of shares over the past 12 Months, which may signal confidence in the company's outlook.

▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only

As of Jun 8, 2026

BFH insider buying and selling by quarter

BFH insider selling · BFH insider buying stocks · quarterly insider activity

Total insider buying (incl. awards)Total insider selling

261K130K0

2024 Q3

2024 Q4

2025 Q1

2025 Q2

2025 Q3

2025 Q4

2026 Q1

2026 Q2

Mobile shows last 4Q · Desktop shows full 8Q

▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters

As of Jun 8, 2026

Active insiders

Most active in past 12 months · BFH ceo insider trading

Showing all insiders · Click a card to filter the transactions table below

▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API

Recent insider transactions

BFH executive sell shares · BFH board member insider trading · BFH insider trading SEC filing

Showing 97 most recent · Common Stock · Form 4 only

Scroll horizontally to see all columns

Date	Insider	Type	Shares	Price	Value	After trans.	Filing
May 29, 2026	Andretta Ralph J President and CEO · Director	Sale	1,500	$88.23	$132K	595,741	Form 4
May 29, 2026	Andretta Ralph J President and CEO · Director	Sale	12,500	$89.17	$1.11M⚡	583,241	Form 4
May 29, 2026	Andretta Ralph J President and CEO · Director	Sale	1,000	$89.57	$90K	582,241	Form 4
May 21, 2026	Fawcett John J. Director	Purchase	698	$86.43	$60K	11,000	Form 4
Apr 24, 2026	BALLOU ROGER H Director	Sale	9,687	$90.32	$875K	30,079	Form 4
Apr 15, 2026	Gerspach John C Director	Award	483	—	—	47,206	Form 4
Feb 19, 2026	BALLOU ROGER H Director	Gift	1,351	—	—	39,766	Form 4
Feb 17, 2026	Andretta Ralph J President and CEO · Director	Award	19,123	—	—	659,425	Form 4
Feb 17, 2026	Andretta Ralph J President and CEO · Director	Award	63,183	—	—	640,302	Form 4
Feb 17, 2026	Andretta Ralph J President and CEO · Director	Other	56,858	$73.05	$4.15M⚡	602,567	Form 4
Feb 18, 2026	Andretta Ralph J President and CEO · Director	Other	5,326	$73.74	$393K	597,241	Form 4
Feb 17, 2026	Andretta Ralph J President and CEO · Director	Award	42,122	—	—	577,119	Form 4
Feb 17, 2026	Motes Joseph L III EVP, CAO, Gen Counsel & Secy	Award	4,262	—	—	148,005	Form 4
Feb 17, 2026	Motes Joseph L III EVP, CAO, Gen Counsel & Secy	Award	12,005	—	—	143,743	Form 4
Feb 17, 2026	Motes Joseph L III EVP, CAO, Gen Counsel & Secy	Award	8,004	—	—	131,738	Form 4
Feb 17, 2026	Motes Joseph L III EVP, CAO, Gen Counsel & Secy	Other	16,918	$73.05	$1.24M⚡	131,087	Form 4
Feb 18, 2026	Motes Joseph L III EVP, CAO, Gen Counsel & Secy	Other	1,470	$73.74	$108K	129,617	Form 4
Feb 17, 2026	Greer Valerie E EVP, Chief Commercial Officer	Award	5,543	—	—	181,189	Form 4
Feb 17, 2026	Greer Valerie E EVP, Chief Commercial Officer	Award	14,217	—	—	175,646	Form 4
Feb 17, 2026	Greer Valerie E EVP, Chief Commercial Officer	Award	9,478	—	—	161,429	Form 4
Feb 17, 2026	Greer Valerie E EVP, Chief Commercial Officer	Other	23,834	$73.05	$1.74M⚡	157,355	Form 4
Feb 18, 2026	Greer Valerie E EVP, Chief Commercial Officer	Other	2,003	$73.74	$148K	155,352	Form 4
Feb 17, 2026	Beberman Perry S EVP, Chief Financial Officer	Award	5,543	—	—	166,591	Form 4
Feb 17, 2026	Beberman Perry S EVP, Chief Financial Officer	Award	15,796	—	—	161,048	Form 4
Feb 17, 2026	Beberman Perry S EVP, Chief Financial Officer	Award	10,531	—	—	145,252	Form 4

Andretta Ralph J

President and CEO · Director

Sale

Date

May 29

1,500

Price

$88.23

Value

$132K

View Form 4 on SEC.gov

Andretta Ralph J

President and CEO · Director

Sale

Date

May 29

12,500

Price

$89.17

Value

$1.11M ⚡

View Form 4 on SEC.gov

Andretta Ralph J

President and CEO · Director

Sale

Date

May 29

1,000

Price

$89.57

Value

$90K

View Form 4 on SEC.gov

Fawcett John J.

Director

Purchase

Date

May 21

698

Price

$86.43

Value

$60K

View Form 4 on SEC.gov

BALLOU ROGER H

Director

Sale

Date

Apr 24

9,687

Price

$90.32

Value

$875K

View Form 4 on SEC.gov

Gerspach John C

Director

Award

Date

Apr 15

483

Price

—

Value

—

View Form 4 on SEC.gov

BALLOU ROGER H

Director

Gift

Date

Feb 19

1,351

Price

—

Value

—

View Form 4 on SEC.gov

Andretta Ralph J

President and CEO · Director

Award

Date

Feb 17

19,123

Price

—

Value

—

View Form 4 on SEC.gov

Andretta Ralph J

President and CEO · Director

Award

Date

Feb 17

63,183

Price

—

Value

—

View Form 4 on SEC.gov

Andretta Ralph J

President and CEO · Director

Other

Date

Feb 17

56,858

Price

$73.05

Value

$4.15M ⚡

View Form 4 on SEC.gov

Andretta Ralph J

President and CEO · Director

Other

Date

Feb 18

5,326

Price

$73.74

Value

$393K

View Form 4 on SEC.gov

Andretta Ralph J

President and CEO · Director

Award

Date

Feb 17

42,122

Price

—

Value

—

View Form 4 on SEC.gov

Motes Joseph L III

EVP, CAO, Gen Counsel & Secy

Award

Date

Feb 17

4,262

Price

—

Value

—

View Form 4 on SEC.gov

Motes Joseph L III

EVP, CAO, Gen Counsel & Secy

Award

Date

Feb 17

12,005

Price

—

Value

—

View Form 4 on SEC.gov

Motes Joseph L III

EVP, CAO, Gen Counsel & Secy

Award

Date

Feb 17

8,004

Price

—

Value

—

View Form 4 on SEC.gov

Motes Joseph L III

EVP, CAO, Gen Counsel & Secy

Other

Date

Feb 17

16,918

Price

$73.05

Value

$1.24M ⚡

View Form 4 on SEC.gov

Motes Joseph L III

EVP, CAO, Gen Counsel & Secy

Other

Date

Feb 18

1,470

Price

$73.74

Value

$108K

View Form 4 on SEC.gov

Greer Valerie E

EVP, Chief Commercial Officer

Award

Date

Feb 17

5,543

Price

—

Value

—

View Form 4 on SEC.gov

Greer Valerie E

EVP, Chief Commercial Officer

Award

Date

Feb 17

14,217

Price

—

Value

—

View Form 4 on SEC.gov

Greer Valerie E

EVP, Chief Commercial Officer

Award

Date

Feb 17

9,478

Price

—

Value

—

View Form 4 on SEC.gov

Greer Valerie E

EVP, Chief Commercial Officer

Other

Date

Feb 17

23,834

Price

$73.05

Value

$1.74M ⚡

View Form 4 on SEC.gov

Greer Valerie E

EVP, Chief Commercial Officer

Other

Date

Feb 18

2,003

Price

$73.74

Value

$148K

View Form 4 on SEC.gov

Beberman Perry S

EVP, Chief Financial Officer

Award

Date

Feb 17

5,543

Price

—

Value

—

View Form 4 on SEC.gov

Beberman Perry S

EVP, Chief Financial Officer

Award

Date

Feb 17

15,796

Price

—

Value

—

View Form 4 on SEC.gov

Beberman Perry S

EVP, Chief Financial Officer

Award

Date

Feb 17

10,531

Price

—

Value

—

View Form 4 on SEC.gov

⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar

1 / 4

▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —

About BFH insider trading

BFH insider trades

Bread Financial Holdings, Inc. (BFH) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including Andretta Ralph J (President and CEO · Director), Motes Joseph L III (EVP, CAO, Gen Counsel & Secy), Greer Valerie E (EVP, Chief Commercial Officer). Over the past 12 months, 5 insiders have filed transactions with the SEC. BFH insiders have been primarily buying, which may reflect pre-scheduled Rule 10b5-1 plan executions.

For Bread Financial Holdings, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →

Buy/Sell signal logic

acquisitionOrDisposition field:

A = Acquisition (buy) · D = Disposition (sell)

RSU vesting (M-Exempt) excluded from sentiment

Form 4SEC filing required within 2 business days of any insider transaction

10b5-1Pre-scheduled trading plan that allows insiders to sell on autopilot

Open MktDirect purchase or sale on the open market (excludes awards, options)

Ownership SEC filings Financial statements Price history Forecast & ratings Earnings

Frequently asked questions

BFH insider trading · 5 questions

The insiders of Bread Financial Holdings, Inc. (BFH) include executives and directors such as Andretta Ralph J (President and CEO · Director), Motes Joseph L III (EVP, CAO, Gen Counsel & Secy), Greer Valerie E (EVP, Chief Commercial Officer), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.

BFH board member insider tradingwho are BFH insidersBFH insider rosterBread Financial Holdings, Inc. executives insider activity

▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026