Booking Holdings Inc.
Booking Holdings Inc. (BKNG) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · BKNG · as of Mar 31, 2025
Ownership Breakdown
1,962
Institutional Holders
▲ 16 vs Q4
$136.93B
Total Inst. Value
▼ $10.91B vs Q4
774.88M
Shares Outstanding
freeFloat 99.69%
29.76M
13F Shares Held
▼ 28,512 vs Q4
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
BKNG largest shareholders · institutional ownership
Q1 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC transportation services | 2.96M | 9.00% | 9.00% | $13.62T | May 9, 2025 | ▲ 30.1K |
BLACKROCK, INC. transportation services | 2.67M | 8.12% | 8.12% | $12.28T | May 2, 2025 | ▲ 99.7K |
STATE STREET CORP transportation services | 1.41M | 4.31% | 4.31% | $6.52T | May 15, 2025 | ▲ 2.5K |
JPMORGAN CHASE & CO transportation services | 1.02M | 3.12% | 3.12% | $4.71T | May 12, 2025 | ▲ 157.6K |
CAPITAL WORLD INVESTORS transportation services | 927.1K | 2.82% | 2.82% | $4.27T | May 12, 2025 | ▼ 273.5K |
PRICE T ROWE ASSOCIATES INC /MD/ transportation services | 865.0K | 2.63% | 2.63% | $3.98T | May 14, 2025 | ▼ 155.8K |
GEODE CAPITAL MANAGEMENT, LLC transportation services | 845.5K | 2.57% | 2.57% | $3.89T | May 13, 2025 | ▲ 42.4K |
DODGE & COX transportation services | 776.0K | 2.36% | 2.36% | $3.57T | May 14, 2025 | ▼ 7.6K |
MORGAN STANLEY transportation services | 720.0K | 2.19% | 2.19% | $3.32T | May 15, 2025 | ▲ 63.5K |
FMR LLC transportation services | 623.7K | 1.90% | 1.90% | $2.87T | May 12, 2025 | ▼ 13.9K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q1 2025 vs prior quarter
Q1 2025
26
Increased
+846.4K shares1
New Positions
first time holders23
Decreased
−1.44M shares0
Sold Out
fully exitedNet shares change (top 50)
593.5K
+846.4K / −1.44M
Net new holders
+4
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
BKNG insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
1
Buy transactions
10
Sell transactions
0.10
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Singh Sumit director | May 30, 2026 | Award | 1,583 | — | — | 9.9K | Form 4 ↗ |
Grier Kelly J director | May 30, 2026 | Award | 1,583 | — | — | 6.1K | Form 4 ↗ |
MYLOD ROBERT J JR director | May 30, 2026 | Award | 2,240 | — | — | 69.6K | Form 4 ↗ |
Read Nicholas director | May 30, 2026 | Award | 1,583 | — | — | 11.4K | Form 4 ↗ |
Read Nicholas director | May 30, 2026 | Tax Withhold | 148 | $167.43 | $24.8K | 9.9K | Form 4 ↗ |
Sievers Kurt director | May 30, 2026 | Award | 1,846 | — | — | 1.8K | Form 4 ↗ |
Quinlan Larry director | May 30, 2026 | Award | 1,583 | — | — | 1.6K | Form 4 ↗ |
WITTMAN VANESSA AMES director | May 30, 2026 | Award | 1,583 | — | — | 17.6K | Form 4 ↗ |
ROTHMAN THOMAS E director | May 30, 2026 | Award | 1,583 | — | — | 51.5K | Form 4 ↗ |
GRADDICK WEIR MIRIAN M director | May 30, 2026 | Award | 1,583 | — | — | 24.0K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Booking Holdings Inc. (BKNG) is primarily owned by institutional investors, who hold approximately 3.8% of total shares outstanding. Company insiders own approximately 0.31%, while retail and public investors account for the remaining 95.85%.
The largest institutional shareholder of Booking Holdings Inc. is VANGUARD GROUP INC, holding approximately 2.96 million shares — equal to 9.00% of outstanding shares — as of March 31, 2025.
A total of 1,962 institutional investors currently hold BKNG stock, with a combined institutional value of approximately $136.93 billion as of the most recent 13F filing period.
Frequently asked questions
BKNG ownershipBooking Holdings Inc. (BKNG) is primarily owned by institutional investors, who hold approximately 3.8% of shares. The largest shareholder is VANGUARD GROUP INC with a 9.00% stake. Company insiders hold 0.31%. Data sourced from SEC Form 13F as of March 31, 2025.