Salesforce, Inc.
Salesforce, Inc. (CRM) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · CRM · as of Sep 30, 2025
Ownership Breakdown
2,941
Institutional Holders
▼ 145 vs Q2
$182.97B
Total Inst. Value
▼ $27.05B vs Q2
819.00M
Shares Outstanding
freeFloat 96.91%
763.41M
13F Shares Held
▼ 6.96M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
CRM largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-prepackaged software | 89.57M | 9.37% | 9.37% | $21.23T | Nov 7, 2025 | ▲ 748.8K |
BLACKROCK, INC. services-prepackaged software | 81.18M | 8.49% | 8.49% | $19.24T | Nov 12, 2025 | ▼ 452.1K |
STATE STREET CORP services-prepackaged software | 49.42M | 5.17% | 5.17% | $11.73T | Nov 14, 2025 | ▲ 159.7K |
GEODE CAPITAL MANAGEMENT, LLC services-prepackaged software | 20.99M | 2.20% | 2.20% | $4.96T | Nov 12, 2025 | ▲ 117.3K |
CAPITAL INTERNATIONAL INVESTORS services-prepackaged software | 20.05M | 2.10% | 2.10% | $4.75T | Nov 13, 2025 | ▲ 1.73M |
MORGAN STANLEY services-prepackaged software | 19.19M | 2.01% | 2.01% | $4.55T | May 27, 2026 | ▼ 1.27M |
CAPITAL WORLD INVESTORS services-prepackaged software | 17.33M | 1.81% | 1.81% | $4.11T | Nov 13, 2025 | ▲ 10.64M |
JPMORGAN CHASE & CO services-prepackaged software | 13.05M | 1.37% | 1.37% | $3.09T | Nov 26, 2025 | ▼ 4.77M |
NORTHERN TRUST CORP services-prepackaged software | 10.57M | 1.11% | 1.11% | $2.50T | Nov 14, 2025 | ▼ 139.7K |
FMR LLC services-prepackaged software | 9.87M | 1.03% | 1.03% | $2.34T | Nov 13, 2025 | ▼ 2.63M |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
28
Increased
+42.93M shares0
New Positions
first time holders22
Decreased
−26.21M shares0
Sold Out
fully exitedNet shares change (top 50)
+16.72M
+42.93M / −26.21M
Net new holders
+6
0 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
CRM insider trading · insider activity
Source: SEC Form 4
2
Buy transactions
7
Sell transactions
0.29
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Milano Miguel President and CRO | May 22, 2026 | Tax Withhold | 680 | $180.07 | $122.4K | 36.2K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
Salesforce, Inc. (CRM) is primarily owned by institutional investors, who hold approximately 93.2% of total shares outstanding. Company insiders own approximately 3.09%, while retail and public investors account for the remaining 3.69%.
The largest institutional shareholder of Salesforce, Inc. is VANGUARD GROUP INC, holding approximately 89.57 million shares — equal to 9.37% of outstanding shares — as of September 30, 2025.
A total of 2,941 institutional investors currently hold CRM stock, with a combined institutional value of approximately $182.97 billion as of the most recent 13F filing period.
Frequently asked questions
CRM ownershipSalesforce, Inc. (CRM) is primarily owned by institutional investors, who hold approximately 93.2% of shares. The largest shareholder is VANGUARD GROUP INC with a 9.37% stake. Company insiders hold 3.09%. Data sourced from SEC Form 13F as of September 30, 2025.