The Honest Company, Inc.
The Honest Company, Inc. (HNST) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · HNST · as of Jun 8, 2026
Activity summary
Buy transactions
0
P-Purchase only
Sell transactions
36
12 Months
Buy/Sell ratio
0.00
Buy/Sell (by trades)
Overall sentiment
The Honest Company, Inc. insiders have been primarily selling shares over the past 12 Months. Selling activity is often driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment toward the company.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 8, 2026
HNST insider buying and selling by quarter
HNST insider selling · HNST insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 8, 2026
Active insiders
Most active in past 12 months · HNST ceo insider trading
Showing all insiders · Click a card to filter the transactions table below
▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API
Recent insider transactions
HNST executive sell shares · HNST board member insider trading · HNST insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| May 21, 2026 | Bruce Curtiss James III CFO | Award | 59,958 | — | Form 4 |
| May 22, 2026 | von Kunssberg Etienne SVP, Supply Chain | Sale | 4,544 | $15K | Form 4 |
| May 20, 2026 | von Kunssberg Etienne SVP, Supply Chain | Sale | 2,651 | $8K | Form 4 |
| May 20, 2026 | Vernon Carla CEO · Director | Sale | 119,389 | $375K | Form 4 |
| May 20, 2026 | Winchell Stephen Chief Innovation Officer | Sale | 12,886 | $40K | Form 4 |
| May 20, 2026 | Sternweis Thomas SVP, Enterprise Dev. & Strat. | Sale | 6,673 | $21K | Form 4 |
| May 20, 2026 | Sheehey Brendan General Counsel | Sale | 9,784 | $31K | Form 4 |
| May 20, 2026 | Mayle Jonathan SVP, Customer Sales | Sale | 6,236 | $20K | Form 4 |
| May 20, 2026 | Bruce Curtiss James III CFO | Sale | 12,669 | $40K | Form 4 |
| May 20, 2026 | Ball Dorria L. CPO | Sale | 6,899 | $22K | Form 4 |
| May 21, 2026 | WHITE JAMES D Director | Award | 41,970 | — | Form 4 |
| May 21, 2026 | Warren Jessica Director | Award | 41,970 | — | Form 4 |
| May 21, 2026 | Turner Andrea Director | Award | 41,970 | — | Form 4 |
| May 21, 2026 | Lynch Alissa Hsu Director | Award | 41,970 | — | Form 4 |
| May 21, 2026 | Hartung Jack Director | Award | 41,970 | — | Form 4 |
| May 21, 2026 | Gentile Susan Director | Award | 41,970 | — | Form 4 |
| May 21, 2026 | BAYNE KATIE J Director | Award | 41,970 | — | Form 4 |
| May 21, 2026 | BARKLEY MICHAEL J. Director | Award | 41,970 | — | Form 4 |
| Mar 9, 2026 | von Kunssberg Etienne SVP, Supply Chain | Sale | 16,602 | $46K | Form 4 |
| Mar 5, 2026 | Ball Dorria L. CPO | Sale | 15,099 | $43K | Form 4 |
| Mar 5, 2026 | Mayle Jonathan SVP, Customer Sales | Sale | 12,725 | $36K | Form 4 |
| Mar 5, 2026 | Sheehey Brendan General Counsel | Sale | 22,556 | $64K | Form 4 |
| Mar 5, 2026 | Sternweis Thomas SVP, Enterprise Dev. & Strat. | Sale | 14,866 | $42K | Form 4 |
| Mar 5, 2026 | Vernon Carla CEO · Director | Sale | 129,335 | $369K | Form 4 |
| Mar 5, 2026 | von Kunssberg Etienne SVP, Supply Chain | Sale | 12,179 | $35K | Form 4 |
von Kunssberg Etienne
SVP, Supply Chain
Date
May 22
Shares
4,544
Price
$3.34
Value
$15K
von Kunssberg Etienne
SVP, Supply Chain
Date
May 20
Shares
2,651
Price
$3.14
Value
$8K
Winchell Stephen
Chief Innovation Officer
Date
May 20
Shares
12,886
Price
$3.14
Value
$40K
Sternweis Thomas
SVP, Enterprise Dev. & Strat.
Date
May 20
Shares
6,673
Price
$3.14
Value
$21K
von Kunssberg Etienne
SVP, Supply Chain
Date
Mar 9
Shares
16,602
Price
$2.75
Value
$46K
Sternweis Thomas
SVP, Enterprise Dev. & Strat.
Date
Mar 5
Shares
14,866
Price
$2.85
Value
$42K
von Kunssberg Etienne
SVP, Supply Chain
Date
Mar 5
Shares
12,179
Price
$2.85
Value
$35K
⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About HNST insider trading
HNST insider trades
The Honest Company, Inc. (HNST) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including Winchell Stephen (Chief Innovation Officer), von Kunssberg Etienne (SVP, Supply Chain), Vernon Carla (CEO · Director). Over the past 12 months, 5 insiders have filed transactions with the SEC. HNST insiders have been primarily selling, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For The Honest Company, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
HNST insider trading · 5 questionsThe insiders of The Honest Company, Inc. (HNST) include executives and directors such as Winchell Stephen (Chief Innovation Officer), von Kunssberg Etienne (SVP, Supply Chain), Vernon Carla (CEO · Director), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026