Harley-Davidson, Inc.
Harley-Davidson, Inc. (HOG) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · HOG · as of Jun 8, 2026
Activity summary
Buy transactions
4
P-Purchase only
Sell transactions
6
12 Months
Buy/Sell ratio
0.67
Buy/Sell (by trades)
Overall sentiment
Harley-Davidson, Inc. insiders have been primarily selling shares over the past 12 Months. Selling activity is often driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment toward the company.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 8, 2026
HOG insider buying and selling by quarter
HOG insider selling · HOG insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 8, 2026
Active insiders
Most active in past 12 months · HOG ceo insider trading
Showing all insiders · Click a card to filter the transactions table below
▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API
Recent insider transactions
HOG executive sell shares · HOG board member insider trading · HOG insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| May 21, 2026 | Reintjes Matthew J Director | Award | 2,479 | — | Form 4 |
| May 21, 2026 | NOVA DANIEL J Director | Award | 4,742 | — | Form 4 |
| May 19, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $38K | Form 4 |
| May 14, 2026 | Sylvester Maryrose Director | Option | 6,015 | — | Form 4 |
| May 14, 2026 | Masood Rafeh Director | Option | 6,015 | — | Form 4 |
| May 14, 2026 | Golston Allan C. Director | Option | 3,008 | — | Form 4 |
| May 14, 2026 | Flees Lori Ann Director | Option | 6,015 | — | Form 4 |
| May 14, 2026 | FARLEY JR JAMES D Director | Option | 6,015 | — | Form 4 |
| May 14, 2026 | Alstead Troy Director | Option | 6,015 | — | Form 4 |
| May 11, 2026 | Krause Paul J Chief Legal Officer | Sale | 1,564 | $41K | Form 4 |
| Mar 12, 2026 | Do Charles Sr. Vice President, HDFSI | Sale | 4,241 | $77K | Form 4 |
| Mar 9, 2026 | Flees Lori Ann Director | Purchase | 4,000 | $76K | Form 4 |
| Mar 9, 2026 | Starrs Artie President & CEO · Director | Purchase | 15,000 | $287K | Form 4 |
| Feb 27, 2026 | Masood Rafeh Director | Purchase | 2,775 | $50K | Form 4 |
| Feb 25, 2026 | FARLEY JR JAMES D Director | Sale | 6,454 | $121K | Form 4 |
| Feb 17, 2026 | Termaat Tori Chief Human Resources Officer | Award | 2,538 | — | Form 4 |
| Feb 17, 2026 | Termaat Tori Chief Human Resources Officer | Other | 1,239 | $25K | Form 4 |
| Feb 17, 2026 | Root Jonathan R CFO and CCO | Award | 2,800 | — | Form 4 |
| Feb 17, 2026 | Root Jonathan R CFO and CCO | Other | 821 | $17K | Form 4 |
| Feb 17, 2026 | Krause Paul J Chief Legal Officer | Award | 3,757 | — | Form 4 |
| Feb 17, 2026 | Krause Paul J Chief Legal Officer | Other | 1,766 | $36K | Form 4 |
| Feb 17, 2026 | Koval Glen SVP Motorcycle Development | Award | 2,287 | — | Form 4 |
| Feb 17, 2026 | Koval Glen SVP Motorcycle Development | Other | 742 | $15K | Form 4 |
| Feb 6, 2026 | Termaat Tori Chief Human Resources Officer | Option | 3,143 | — | Form 4 |
| Feb 9, 2026 | Termaat Tori Chief Human Resources Officer | Option | 1,074 | — | Form 4 |
Do Charles
Sr. Vice President, HDFSI
Date
Mar 12
Shares
4,241
Price
$18.09
Value
$77K
Starrs Artie
President & CEO · Director
Date
Mar 9
Shares
15,000
Price
$19.10
Value
$287K
Termaat Tori
Chief Human Resources Officer
Date
Feb 17
Shares
2,538
Price
—
Value
—
Termaat Tori
Chief Human Resources Officer
Date
Feb 17
Shares
1,239
Price
$20.42
Value
$25K
Krause Paul J
Chief Legal Officer
Date
Feb 17
Shares
1,766
Price
$20.42
Value
$36K
Koval Glen
SVP Motorcycle Development
Date
Feb 17
Shares
742
Price
$20.42
Value
$15K
Termaat Tori
Chief Human Resources Officer
Date
Feb 6
Shares
3,143
Price
—
Value
—
Termaat Tori
Chief Human Resources Officer
Date
Feb 9
Shares
1,074
Price
—
Value
—
⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About HOG insider trading
HOG insider trades
Harley-Davidson, Inc. (HOG) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including Root Jonathan R (CFO and CCO), Krause Paul J (Chief Legal Officer), Termaat Tori (Chief Human Resources Officer). Over the past 12 months, 5 insiders have filed transactions with the SEC. HOG insiders have been primarily selling, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For Harley-Davidson, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
HOG insider trading · 5 questionsThe insiders of Harley-Davidson, Inc. (HOG) include executives and directors such as Root Jonathan R (CFO and CCO), Krause Paul J (Chief Legal Officer), Termaat Tori (Chief Human Resources Officer), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026