HubSpot, Inc.
HubSpot, Inc. (HUBS) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · HUBS · as of Sep 30, 2025
Ownership Breakdown
813
Institutional Holders
▼ 20 vs Q2
$21.74B
Total Inst. Value
▼ $4.72B vs Q2
51.22M
Shares Outstanding
freeFloat 96.31%
46.62M
13F Shares Held
▼ 1.02M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
HUBS largest shareholders · institutional ownership
Q3 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-prepackaged software | 5.74M | 10.89% | 10.89% | $2.68T | Nov 7, 2025 | ▲ 345.5K |
BLACKROCK, INC. services-prepackaged software | 3.97M | 7.53% | 7.53% | $1.86T | Nov 12, 2025 | ▲ 347.9K |
PRICE T ROWE ASSOCIATES INC /MD/ services-prepackaged software | 3.36M | 6.37% | 6.37% | $1.57T | Nov 14, 2025 | ▼ 782.2K |
JPMORGAN CHASE & CO services-prepackaged software | 2.06M | 3.91% | 3.91% | $964.67B | Nov 26, 2025 | ▼ 1.51M |
FMR LLC services-prepackaged software | 1.64M | 3.11% | 3.11% | $767.79B | Nov 13, 2025 | ▼ 672.4K |
WELLINGTON MANAGEMENT GROUP LLP services-prepackaged software | 1.46M | 2.77% | 2.77% | $683.67B | Nov 14, 2025 | ▼ 367.3K |
PICTET ASSET MANAGEMENT HOLDING SA services-prepackaged software | 1.46M | 2.77% | 2.77% | $683.23B | Nov 18, 2025 | ▲ 892.6K |
STATE STREET CORP services-prepackaged software | 1.15M | 2.18% | 2.18% | $537.45B | Nov 14, 2025 | ▲ 21.4K |
JANUS HENDERSON GROUP PLC services-prepackaged software | 1.15M | 2.18% | 2.18% | $536.60B | Nov 14, 2025 | ▲ 173.8K |
FRANKLIN RESOURCES INC services-prepackaged software | 1.08M | 2.06% | 2.06% | $506.83B | Nov 13, 2025 | ▼ 213.6K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2025 vs prior quarter
Q3 2025
27
Increased
+4.15M shares1
New Positions
first time holders22
Decreased
−5.00M shares0
Sold Out
fully exitedNet shares change (top 50)
853.9K
+4.15M / −5.00M
Net new holders
+6
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
HUBS insider trading · insider activity
Source: SEC Form 4
Insiders have been net buyers of shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
4
Buy transactions
13
Sell transactions
0.31
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Halligan Brian director | Jun 1, 2026 | Tax Withhold | 157 | $262.20 | $41.2K | 353.3K | Form 4 ↗ |
Shah Dharmesh Chief Technology Officer | Jun 1, 2026 | Tax Withhold | 577 | $262.20 | $151.3K | 1.29M | Form 4 ↗ |
FISHER ERIKA ASHLEY Chief Legal Officer | Jun 1, 2026 | Tax Withhold | 259 | $262.20 | $67.9K | 16.0K | Form 4 ↗ |
Rangan Yamini Chief Executive Officer & Pres | Jun 1, 2026 | Tax Withhold | 2,622 | $262.20 | $687.5K | 105.9K | Form 4 ↗ |
Bueker Kathryn Chief Financial Officer | Jun 1, 2026 | Tax Withhold | 1,076 | $262.20 | $282.1K | 57.1K | Form 4 ↗ |
Halligan Brian director | May 19, 2026 | Sale | 8,500 | $220.00 | $1.87M | 353.5K | Form 4 ↗ |
NORRINGTON LORRIE M director | May 11, 2026 | Purchase | 1,313 | $190.42 | $250.0K | 2.8K | Form 4 ↗ |
Shah Dharmesh Chief Technology Officer | May 12, 2026 | Purchase | 10,000 | $181.37 | $1.81M | 1.30M | Form 4 ↗ |
Rangan Yamini Chief Executive Officer & Pres | May 12, 2026 | Purchase | 2,750 | $189.84 | $522.1K | 103.0K | Form 4 ↗ |
FISHER ERIKA ASHLEY Chief Legal Officer | May 1, 2026 | Tax Withhold | 514 | $239.89 | $123.3K | 17.2K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
HubSpot, Inc. (HUBS) is primarily owned by institutional investors, who hold approximately 91.0% of total shares outstanding. Company insiders own approximately 3.69%, while retail and public investors account for the remaining 5.28%.
The largest institutional shareholder of HubSpot, Inc. is VANGUARD GROUP INC, holding approximately 5.74 million shares — equal to 10.89% of outstanding shares — as of September 30, 2025.
A total of 813 institutional investors currently hold HUBS stock, with a combined institutional value of approximately $21.74 billion as of the most recent 13F filing period.
Frequently asked questions
HUBS ownershipHubSpot, Inc. (HUBS) is primarily owned by institutional investors, who hold approximately 91.0% of shares. The largest shareholder is VANGUARD GROUP INC with a 10.89% stake. Company insiders hold 3.69%. Data sourced from SEC Form 13F as of September 30, 2025.