ServiceNow, Inc.
ServiceNow, Inc. (NOW) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · NOW · as of Jun 8, 2026
Activity summary
Buy transactions
2
P-Purchase only
Sell transactions
66
12 Months
Buy/Sell ratio
0.03
Buy/Sell (by trades)
Overall sentiment
ServiceNow, Inc. insiders have been primarily selling shares over the past 12 Months. Selling activity is often driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment toward the company.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 8, 2026
NOW insider buying and selling by quarter
NOW insider selling · NOW insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 8, 2026
Active insiders
Most active in past 12 months · NOW ceo insider trading
Showing all insiders · Click a card to filter the transactions table below
▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API
Recent insider transactions
NOW executive sell shares · NOW board member insider trading · NOW insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| May 28, 2026 | Briggs Teresa Director | Sale | 1,595 | $173K | Form 4 |
| May 21, 2026 | LUDDY FREDERIC B Director | Award | 3,260 | — | Form 4 |
| May 21, 2026 | Briggs Teresa Director | Award | 3,260 | — | Form 4 |
| May 21, 2026 | Chamberlain Paul Edward Director | Award | 3,260 | — | Form 4 |
| May 21, 2026 | Jackson Lawrence Director | Award | 3,260 | — | Form 4 |
| May 21, 2026 | BOSTROM SUSAN L Director | Award | 3,260 | — | Form 4 |
| May 21, 2026 | Quinlan Larry Director | Award | 3,260 | — | Form 4 |
| May 21, 2026 | Sands Anita M Director | Award | 3,260 | — | Form 4 |
| May 15, 2026 | Mastantuono Gina President and CFO | Option | 5,602 | — | Form 4 |
| May 15, 2026 | Mastantuono Gina President and CFO | Other | 3,012 | $286K | Form 4 |
| May 15, 2026 | Mastantuono Gina President and CFO | Option | 2,350 | — | Form 4 |
| May 15, 2026 | Mastantuono Gina President and CFO | Other | 1,264 | $120K | Form 4 |
| May 15, 2026 | Mastantuono Gina President and CFO | Option | 1,595 | — | Form 4 |
| May 15, 2026 | Mastantuono Gina President and CFO | Other | 858 | $82K | Form 4 |
| May 15, 2026 | Nowbar Hossein Pres. & Chief Legal Officer | Option | 2,209 | — | Form 4 |
| May 15, 2026 | Nowbar Hossein Pres. & Chief Legal Officer | Other | 870 | $83K | Form 4 |
| May 15, 2026 | Nowbar Hossein Pres. & Chief Legal Officer | Option | 2,857 | — | Form 4 |
| May 15, 2026 | Nowbar Hossein Pres. & Chief Legal Officer | Other | 1,125 | $107K | Form 4 |
| May 15, 2026 | Zavery Amit President, CPO and COO | Option | 7,180 | — | Form 4 |
| May 15, 2026 | Zavery Amit President, CPO and COO | Other | 3,860 | $367K | Form 4 |
| May 15, 2026 | Zavery Amit President, CPO and COO | Option | 3,140 | — | Form 4 |
| May 15, 2026 | Zavery Amit President, CPO and COO | Other | 1,688 | $160K | Form 4 |
| May 15, 2026 | Fontaine Danielle PAO | Option | 739 | — | Form 4 |
| May 15, 2026 | Fontaine Danielle PAO | Other | 256 | $24K | Form 4 |
| May 15, 2026 | Fontaine Danielle PAO | Option | 235 | — | Form 4 |
Mastantuono Gina
President and CFO
Date
May 15
Shares
3,012
Price
$95.07
Value
$286K
Mastantuono Gina
President and CFO
Date
May 15
Shares
1,264
Price
$95.07
Value
$120K
Nowbar Hossein
Pres. & Chief Legal Officer
Date
May 15
Shares
2,209
Price
—
Value
—
Nowbar Hossein
Pres. & Chief Legal Officer
Date
May 15
Shares
870
Price
$95.07
Value
$83K
Nowbar Hossein
Pres. & Chief Legal Officer
Date
May 15
Shares
2,857
Price
—
Value
—
Nowbar Hossein
Pres. & Chief Legal Officer
Date
May 15
Shares
1,125
Price
$95.07
Value
$107K
Zavery Amit
President, CPO and COO
Date
May 15
Shares
3,860
Price
$95.07
Value
$367K
Zavery Amit
President, CPO and COO
Date
May 15
Shares
1,688
Price
$95.07
Value
$160K
⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About NOW insider trading
NOW insider trades
ServiceNow, Inc. (NOW) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including Fipps Paul (President, Global Customer Ops), Mastantuono Gina (President and CFO), Fontaine Danielle (PAO). Over the past 12 months, 5 insiders have filed transactions with the SEC. NOW insiders have been primarily selling, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For ServiceNow, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
NOW insider trading · 5 questionsThe insiders of ServiceNow, Inc. (NOW) include executives and directors such as Fipps Paul (President, Global Customer Ops), Mastantuono Gina (President and CFO), Fontaine Danielle (PAO), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026