ServiceNow, Inc.
ServiceNow, Inc. (NOW) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · NOW · as of Sep 30, 2024
Ownership Breakdown
2,036
Institutional Holders
▲ 69 vs Q2
$162.72B
Total Inst. Value
▲ $20.69B vs Q2
1.03B
Shares Outstanding
freeFloat 99.71%
183.14M
13F Shares Held
▲ 2.48M vs Q2
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
NOW largest shareholders · institutional ownership
Q3 2024 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-prepackaged software | 19.01M | 9.22% | 9.22% | $17.00T | Nov 13, 2024 | ▲ 222.2K |
BLACKROCK, INC. services-prepackaged software | 17.09M | 8.29% | 8.29% | $15.29T | Nov 13, 2024 | NEW |
STATE STREET CORP services-prepackaged software | 9.08M | 4.40% | 4.40% | $8.12T | Nov 14, 2024 | ▲ 226.0K |
PRICE T ROWE ASSOCIATES INC /MD/ services-prepackaged software | 7.45M | 3.61% | 3.61% | $6.66T | Nov 14, 2024 | ▼ 266.0K |
JPMORGAN CHASE & CO services-prepackaged software | 6.45M | 3.13% | 3.13% | $5.77T | Dec 26, 2024 | ▲ 1.04M |
MORGAN STANLEY services-prepackaged software | 5.77M | 2.80% | 2.80% | $5.16T | May 14, 2025 | ▼ 1.13M |
FMR LLC services-prepackaged software | 5.61M | 2.72% | 2.72% | $5.01T | Nov 13, 2024 | ▲ 502.8K |
GEODE CAPITAL MANAGEMENT, LLC services-prepackaged software | 4.21M | 2.04% | 2.04% | $3.75T | Nov 12, 2024 | ▲ 78.4K |
CAPITAL INTERNATIONAL INVESTORS services-prepackaged software | 3.34M | 1.62% | 1.62% | $2.99T | Nov 13, 2024 | ▼ 111.0K |
WELLINGTON MANAGEMENT GROUP LLP services-prepackaged software | 3.17M | 1.54% | 1.54% | $2.83T | Nov 14, 2024 | ▲ 615.8K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q3 2024 vs prior quarter
Q3 2024
27
Increased
+7.84M shares1
New Positions
first time holders21
Decreased
−3.57M shares0
Sold Out
fully exitedNet shares change (top 50)
+4.27M
+7.84M / −3.57M
Net new holders
+7
1 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
NOW insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
31
Buy transactions
61
Sell transactions
0.51
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Briggs Teresa director | May 28, 2026 | Sale | 1,595 | $108.70 | $173.4K | 11.0K | Form 4 ↗ |
LUDDY FREDERIC B director | May 21, 2026 | Award | 3,260 | — | — | 4.9K | Form 4 ↗ |
Briggs Teresa director | May 21, 2026 | Award | 3,260 | — | — | 12.6K | Form 4 ↗ |
Chamberlain Paul Edward director | May 21, 2026 | Award | 3,260 | — | — | 48.2K | Form 4 ↗ |
Jackson Lawrence director | May 21, 2026 | Award | 3,260 | — | — | 4.9K | Form 4 ↗ |
BOSTROM SUSAN L director | May 21, 2026 | Award | 3,260 | — | — | 21.7K | Form 4 ↗ |
Quinlan Larry director | May 21, 2026 | Award | 3,260 | — | — | 11.5K | Form 4 ↗ |
Sands Anita M director | May 21, 2026 | Award | 3,260 | — | — | 33.4K | Form 4 ↗ |
Mastantuono Gina President and CFO | May 15, 2026 | Tax Withhold | 3,012 | $95.07 | $286.4K | 102.9K | Form 4 ↗ |
Mastantuono Gina President and CFO | May 15, 2026 | Tax Withhold | 1,264 | $95.07 | $120.2K | 100.3K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
ServiceNow, Inc. (NOW) is primarily owned by institutional investors, who hold approximately 17.8% of total shares outstanding. Company insiders own approximately 0.29%, while retail and public investors account for the remaining 81.95%.
The largest institutional shareholder of ServiceNow, Inc. is VANGUARD GROUP INC, holding approximately 19.01 million shares — equal to 9.22% of outstanding shares — as of September 30, 2024.
A total of 2,036 institutional investors currently hold NOW stock, with a combined institutional value of approximately $162.72 billion as of the most recent 13F filing period.
Frequently asked questions
NOW ownershipServiceNow, Inc. (NOW) is primarily owned by institutional investors, who hold approximately 17.8% of shares. The largest shareholder is VANGUARD GROUP INC with a 9.22% stake. Company insiders hold 0.29%. Data sourced from SEC Form 13F as of September 30, 2024.